Nach dem erfolgreichen Abschluss meiner Ausbildung an der Social Media Akademie in Mannheim darf ich mich nun offiziell "Online-Marketing Manager" nennen. Vereinfacht ausgedruckt koordiniert ein Online-Marketing Manager diverse Marketingma?nahmen im Internet. Fur kleinere Unternehmen deren Online-Marketing in den Kinderschuhen steckt sind Online-Marketing Manager aber Gold wert, denn wir operieren ganzheitlich und auf dem preislichen Niveau eines Angestellten.
Uber das Gehalt lasst sich (wie ublich) auch hier streiten und es ist zum Gro?teil Verhandlungssache.
Im Vergleich zu "normalen" Marketing Managern, die um die 40.000€ im Jahr verdienen1 sieht es also gar nicht so schlecht aus. Unternehmen die fur solche Tatigkeiten Praktikanten einsetzen unterschatzen diese Aufgabe meiner Meinung nach gewaltig (oder haben ein riesen Gluck mit ihrem Praktikanten) und werden nicht die Ziele erreichen, die ein professioneller Manager erzielen konnte.
Unternehmen die hingegen ausschlie?lich externe Agenturen bezahlen arbeiten auch nicht effizient. Und im Zweifelsfall haben wir alles was wir brauchen um ein reines Online-Business aufzubauen. Meld dich, wenn du dich tatsachlich fur eine Weiterbildung entschieden hast, wurd mich interessieren von deinen Erfahrungen zu horen! Abonniere meinen Newsletter und ich schenke dir mein E-Book zu Content Design plus ein ganzes Kapitel aus meinem Buch Blog Boosting mit knapp 100 Seiten! Get FREE ACCESS to our Success Blueprint Course and learn strategies to land more clients and increase your income. I’m proud of the results the consultants in my Accelerator Coaching Program have been achieving. I want to talk to you about a simple three-month marketing calendar that you can create that will have a profound impact on your business. You see, when most people think about marketing calendars they think about these big, elaborate plans and what happens with those plans?
What I observe with my clients is that the value of having a three-month marketing calendar is incredible. What you want to do is you want to think about what steps do you need to take over the next three months to reach your goals.
Today I’m going to share with you two common mistakes that consultants make when it comes to consulting proposals, and what you can do to avoid them. The first mistake that many consultants make is misunderstanding the role that proposals play. When I first started in the consulting business many years ago, I thought that a proposal was like marketing material a€“ something that I needed to really demonstrate and sell.
I thought that I needed to do a lot of selling, promotion and convincing in the proposal, and so, I would send off these pages-long proposals, with all the information about my background, what we’ve achieved. The role of a proposal is simply to take what you and the buyer have already discussed through your conversation with them, and then to put it onto paper, in summary form that clarifies and confirms that you’re both on the same page.
I see too many consultants and business owners who think that if they just continue to do things the way they’ve always done them, that theya€™ll continue to see the level of success or results that they have in the past. I can tell you from experience (having built successful consulting businesses for over 16 years) that that’s not the case.
The most successful consultants, the most successful professionals are always working on taking their game to the next level.
The moment that you stop investing in yourself, the moment that you stop learning, the moment that you stop wanting and planning to reach that next level, is the exact same moment that your competitors and the competition in the marketplace around you, decide to invest in themselves. I want to share with you how you can package and position your services to increase your fees and earn more with every project you take on. I was recently speaking with several international tax consultants to look at getting some help in certain areas of our business.
What I mean by that is, that if you just stick to an hourly rate, youa€™re leaving a lot of money on the table.
What I want to do is offer you a couple of ideas that will not only help you to earn higher fees, but also help you to win more business because buyers will see them as higher value. If you’re a consultant watching this right now, what can you do if you’re currently using an hourly fee? Ask yourself if youa€™d rather generate a million dollars and see a five hundred thousand dollar profit margin on that (or even a six hundred thousand dollar profit margin)? As consultants going through our daily lives, working on client projects, prospecting a€“ just working on growing your businesses, you will (like I have before) almost always face uncertainty.
In times like this, when you are facing fear in the eye, ask yourself and remind yourself why youa€™re doing what you are doing and what (or who) it is that really drives you. I just saw an ad on Facebook from someone claiming that they have the best model to help you get more clients and to grow your business. The problem with that is that there are far too many people these days claiming that they have the best model to help you to get results.
In fact, this one person a€“ whose ad and information I just saw on Facebook a€“ said that you actually don’t have a business unless you know how to invest in advertising, and turn that advertising into a paying client.
The more action you take the more successful you will be a€“ but not just any action: the right action. However, just learning more doesna€™t ensure that you will actually be successful; what you want to do is learn more of the right information and then apply that information. The most successful people I know are always learning a€“ but theya€™re also always taking action.


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Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.
Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g.
Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g. Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g.
Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Get full access to our entire library and download up to 50 templates per month for one low price.
Access the entire library and download up to 50 templates per month for one low price. Dazu zahlen auch die Online-Kommunikation in sozialen Netzwerken oder die Unterhaltung von Blogs. Nicht selten werden daher fur diese Einsatzgebiete mehrere Personen beschaftigt, die wiederum individuelle Qualifikationen und Berufszeichnungen mit sich bringen. Zwar leisten die Agenturen (hoffentlich) gute Arbeit und erreichen die Ziele, aber mit eigenen Mitarbeitern konnen oft hohe Agenturkosten eingespart und interne Ressourcen besser verwertet werden. Ich sehe immer haufiger Stellenausschreibungen die zu meiner Ausbildung passen (wenn auch oft nur in Teilen) und inzwischen gibt es sogar schon spezielle Online Marketing Jobborsen die entsprechende Stellen ausschreiben. Dazu schenke ich dir mein E-Book zu Content Design plus ein ganzes Kapitel aus meinem Buch Blog Boosting mit knapp 100 Seiten!
Ich habe lang und in mehreren Unternehmen Online-Marketing Manager beschaftigt und die lagen meist gut druber uber den Gehaltsspiegel. Vielleicht muss sich ein neues Berufsfeld auch schlicht erst etablieren, egal ob die Tatigkeit neu ist. Hier bei toushenne dreht sich alles um die verschiedenen Aspekte des Inbound & Content Marketings.


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Ask yourself what are the steps you need to take to get there as quickly as possible and then put a plan together. Start by thinking about that end game or what you want to achieve during that period of time and even beyond that because your three month marketing calendar might get you part of the way to achieving the results that you want for your 12 month goals.
Because the moment that you stand still, the moment that you stop learning, that you stop investing in yourself and that you stop taking action is the moment that you go down.
One thing that I saw consistently across the board a€“ that I’ve seen with so many consultants a€“ is that they just put out their hourly rate. And for someone to actually make $450 an hour, to many people, that sounds like a big figure. Or would you prefer to run a ten million dollar business where you generate three hundred thousand dollars in profit? Ia€™ll keep moving forward and I will keep taking action because that’s what will get the result that I want. People often believe the more information they have the more successful they will be, and yet this couldna€™t be further from the truth. Packed with strategies, techniques and action steps to help you land more clients and increase your income.
The blog includes hundreds of articles, case studies, videos, interviews and products for consultants by consultants.
SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification.
Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. Als Absolvent wei? ich naturlich welches Fachwissen mir die Experten vermittelt haben, aber au?enstehende Personen haben da aber vielleicht eine andere Vorstellung. Denken wir doch nur an Social Media Manager oder Online-Redakteure, Webdesigner oder Content Marketing Manager. Aber dafur kenn ich Photoshop so gut wie meine eigene Westentasche und wei? wie ich in sozialen Netzwerken kommunizieren kann (ohne hier SEO-Experten auf die Fu?e treten zu wollen). Schadet ja nie, solange du es aus Eigeninteresse tust und nicht nur um auf Papier besser auszusehen.
But the problem is that when you just come out and say that your fee is $450 an hour, it doesn’t convey a lot of value. How much money do you actually have at the end of the day that you can use to do whatever you want with a€“ to spend on your family, your spouse, your children, trips, friends or hobbies? They tell you that you need to be on LinkedIn; that you can only get the best clients through social media, or through webinars or through Pinterest or through some other type of tactic or platform.
Welcome back to the Consulting Corner, where consultants learn how to consistently attract their ideal clients and significantly increase their fees. The more you learn, the more that you know, and that presents you with more and greater possibilities.
Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. But first create your marketing strategy items that will generate leads, build awareness and enhance credibility.
Umfasst dieser Begriff noch mehr als nur Werbung, Suchmaschinenoptimierung und Emails schreiben? Der nachfolgende Beitrag beschreibt darum die wesentlichen Aufgaben eines Online-Marketing Managers. Das Online Marketing Pinboard hat hier eine sehr schone Auflistung weiterer Auspragungen zusammengestellt. Meine Erfahrung lehrt mich mittlerweile sowieso, dass eben diese Erfahrung mehr wert ist als "Bildung".
Aber wie gesagt, alle hatten auch durchweg Erfahrung auf dem Gebiet und waren keine Einsteiger. They spend a lot of time thinking through them but then what happens is they spend very little time actually implementing them. Ita€™s about learning the right things and then applying those right things and taking action on them that will actually make you successful. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?



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