We offer a whole range of marketing services all of which are crucial for the long term success of a business.
At top level, a marketing plan is a tool that pulls together the marketing strategy for your business, your products and your services – it’s a plan that will ultimately help you stand out from the crowd, tell people you exist and increase sales, revenue and growth. It’s a document that will keep you on track with your marketing strategies, goals and objectives but also within your budget.
Once you have built your marketing plan and created a strategy, it will lay out the foundations of where you need to go to build a successful business.
We hope that this guide helps you to understand the marketing opportunities within your own business to help it thrive and would be happy to offer you any advice on how to build and implement a successful marketing plan to make your business a success. 5 Key Social Media Trends Surfacing at Social Media Marketing World You are using an outdated browser. If I had to pick a single social media trend driving conversations at #SMMW13, it would be the convergence of social and content marketing.
This example illustrates what Niraj Dawar, of the Havard Business Review, meant in his article on effective marketing strategies. According to Dawar, downstream activities—such as delivering a product for specific consumption circumstances—are increasingly the reason customers choose one brand over another and provide the basis for customer loyalty.
Yet, business strategy continues to be driven by the ghost of the Industrial Revolution, long after the factories that used to be the primary sources of competitive advantage have been shuttered and off-shored.
The strategic question that drives business today is not “What else can we make?” but “What else can we do for our customers?” Customers and the market—not the factory or the product—now stand at the core of the business.
Let’s consider more closely how companies can use downstream activities to overturn traditional strategy.
In their quest for upstream competitive advantage, companies scramble to build unique assets or capabilities and then construct a wall to prevent them from leaking out to competitors.
Downstream competitive advantage, in contrast, resides outside the company—it is the external linkage with customers, channel partners, and strategic alliances.
It is no secret that today, in many industries, the activities such as sourcing, production and logistics are being handled by outsourced companies, while subsequent efforts to reduce the costs and risks of customers are becoming sources of competitive advantage and the true source of value for the company. Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan.
It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan. A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal. Finally, identify the customer base you want to target, and advertise in places where they frequent. Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful. For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner.
If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team? Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy? Your marketing plan needs to identify who your target customers are, how you will reach them, and how you will retain them. GreenLife Designs is a web design & development studio located in West Palm Beach, Florida. Your marketing techniques must have a proper market research to find out your potential customers and how you would be able to reach them.


The word knowledge cocktail just came out of casual thought process when we decided to go for this. We know this because we have vast experience in building and implementing marketing plans and measuring the success of them. It covers everything about your business and how you will market it; from information about your target market (who your audience is and what they want) to the tools and channels that you are going to use to reach your target market.
It helps you plan for the year ahead… or 2 years, or 5 years or even 10 years ahead and ensures you keep your focus on your end ‘marketing goal’ whilst progressing forward. Expect some trial and error before you reach the right people in the right way but by constantly reviewing and analysing the impact that your marketing activities are having, it won’t be long before you see positive results. In interviews, Jason Miller, resident Social Media Strategist at Marketo, has admitted that he agrees, and “believes that this is the year where content and social media will convene into the driving force behind organizations’ marketing strategies.”2.
Companies are still organized around their production and their products, success is measured in terms of units moved, and organizational hopes are pinned on product pipelines. According to Dawar, “this new center of gravity demands a rethink of some long-standing pillars of strategy: First, the sources and focus of competitive advantage now lie outside the firm, and advantage is accumulative—rather than eroding over time as competitors catch up, it grows with experience and knowledge.
You can tell which of its activities a firm considers to be a source of competitive advantage by how well protected they are: If the company believes its edge lies in its production processes, then plant visits are strictly controlled. It is most often embedded in the processes for interacting with customers, in market research, and in customer behavior. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level.
And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites. There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted.
One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy. If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence.
Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize? A great strategy may fall flat without due importance given to the implementation and the competencies of the team.
They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. Time passes, goals change, businesses grow and marketplaces shift, making it essential to review your marketing plan regularly.
Once you've identified your strategies, you'll want to break these down into actionable items. We help organizations strengthen their online identities with strategic planning and web technologies.
A quick note on kinds of marketing techniques that are taken up day to day include email marketing, internet marketing, affiliate marketing, social media marketing, network marketing, guerilla marketing, digital marketing and mobile marketing. Engagement Goes DeeperFor many brands who are just starting a presence on Facebook, Twitter, and Pinterest, any engagement is a good thing. Production-related activities are honed to maximize throughput, and managers who worship efficiency are promoted.
If it believes that R&D sets it apart, security around its research labs is airtight and armies of lawyers protect its patents. If you need help with anything from building a site to writing for that site, please contact me.


Ask yourself where they get their information, why they would use your business, and how you're different (and hopefully better) than your competition. Grab paper and pencil or, if you prefer digital, open up your favorite mind mapping program. Posts that gain “Likes” and “Shares” are certainly rewarding, but paying attention to Facebook Insights is crucial.
However, that same consumer, finding herself in a park on a hot summer day, will gladly pay $2.00 dollars for a chilled can of Coke sold through a vending machine. Downstream, it’s no longer about having the better product: Your focus is on the needs of customers and your position relative to their purchase criteria. And if it prizes its talent, you’ll find hip work spaces for employees, gourmet lunches, yoga studios, nap nooks, sabbaticals, and flexible work hours.
To make your marketing plan successful, it is important to have a proper marketing techniques in hand.
Amy Porterfield, co-author of Facebook Marketing for Dummies believes that a leading social media trend will be looking deeper at  engagement, as a tool for learning more about your audience.3.
That 700% price premium is attributable not to a better or different product but to a more convenient means of obtaining it.
Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan! Podcasting Gains SteamOne of the most-effective ways to be heard could be to literally invest in publishing branded sound bytes.
Third, the pace and evolution of markets are now driven by customers’ shifting purchase criteria rather than by improvements in products or technology” (Dawar, 2013). You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht. One of the powerhouses behind the conference, Social Media Examiner founder Michael Stelzner reported that a recent survey of 3,000 marketers revealed there would be an 800% increase in podcasting in 2013. Between inspiring conversations with other experts and the exciting roster of speakers, I’ve had the pleasure of gaining some insight on the biggest social media trends of 2013.I’ll be sharing highlights of my experience in a series of blog articles. Approximately 1 in 7 people on the planet have a mobile-enabled device, allowing convenient access to podcasts.4. Tune in for more insights over the next few days, and in the meantime, enjoy this sneak peek at the hottest social media trends that are right around the corner for your brand:1.
Social Commerce GrowsDespite the meteoric rise of social media, consumers still trust recommendations from family and friends more than any paid media, or online review websites.
Content is Social2011 was the year where social media marketing became a runaway phenomenon. Viveka Von Rosen, CEO of LinkedIn to Business, predicts a rise in social commerce, like Facebook’s graph search.
More social media networks will likely invest in tools that allow users to explore their friends’ and families’ “Likes” and experiences with brands.5. 2013 is the year where companies are beginning to realize that you simply can’t gain an audience without social media, and you can’t educate and engage without branded content. Personalization MattersPersonalization is really nothing new, but as the internet becomes more sophisticated, it’s becoming increasingly possible for brands to develop real friendships with customers.



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