When it comes to your business or brand, it is easy to talk about growing your profitability. At ONEOUT Creative we assist small businesses and professional individuals to focus on the core strategies that have the biggest impact on growth and long term sustainability. When all the answers are established, we focus on creating a strong marketing campaign to help grow your brand and achieve your marketing objectives. Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Once your marketing strategy and plan is finalised you are then ready to put that plan into action. We'll also provide you with measurable and tangible tools to analyse, monitor and track the results of your plan being put into action. Connection into retail. Your small business customers may purchase through retail or online. Knowing your small business audience and what makes them tick is the secret to unlocking potential sales. Carrie Holmes has over 20 years’ experience in developing communication strategies and integrated marketing campaigns that have boosted sales, awareness, and market share for B2B and consumer brands. Subscribe to Lenati's blog and stay informed on the latest marketing and sales best practices and trends. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.

Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Contact us today to dicsuss how we can effectively market your business and help grow your brand! On top of conducting a SWOT (Strengths, Weaknesses, Opportunities and Strengths) Analysis for your business, we also look at a range of variables which determine what your business as well as current players in the market are successfully doing, not doing and could be doing. It's the application of your strategy a roadmap that will guide you from one point to another. We provide you with the best information and tools to go out and implement your plans to achieve your strategic goals.
More often than not they’ve invested countless hours caring for, nurturing, squeezing every ounce of productivity out of their resources to help their business grow.
According to the 2015 Small Business Profiles from the Small Business Administration (SBA), there are 28M small businesses in the U.S.
Once these small businesses have chosen their suppliers getting them to switch is as impossible as Sisyphus rolling his boulder uphill. Be sure to understand how your prospects tend to purchase and work with your owned retail channel or your retail partners to determine how to track these small business prospects through point-of-sale.
According to a poll of small businesses conducted by AT&T, 66% of small businesses report that wireless is vital for their business operations (and not just smartphones).

Time your engagement, make it personal, and don’t ignore mobile as a significant channel to attract, court, and win your prospects.
Carrie has a proven track record for creating acquisition and retention strategies, audience personas, mapping customer-centric buyer journeys, and building messaging and content that put customers in the driver’s seat.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. It's also good to know that our expert advice and professional help is only a phone call or email away. Our business is based around providing our customers with the best service and solutions in the industry! Because of the time, energy and commitment they invest in their business, they see themselves distinctly different from other small businesses and worlds apart from big enterprise. It’s important to keep this in mind when building your value proposition, outreach strategy and offers. Small business owners may buy through retail or online channels, but they expect to be courted with offers and solutions tailored for a business customer with business needs. According to the SBA, there are roughly half a million new businesses that start up every month, and 7 out of 10 of those start-ups survive two years or more. In fact, once they are up and running, 68% of all small business owners report never switching suppliers at all.
Tablets are increasingly becoming a core business tool to small businesses that need the flexibility for taking the office on the go. There’s no one size fits all approach and you may have a better chance breaking through with a hyper-targeted, hyper-local approach. Look for business indicators like business tenure focusing specifically on those that have been in business less than one year. If you aren’t considering mobile as a primary channel to connect with small business customers, you are missing a huge opportunity.
Financing, raising capital and hiring are also indicators that small businesses may be in consideration mode for solutions and services.

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