Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future.
Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past. Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity. Online Marketing is growing rapidly and getting your Virtual Assistant business out there is important to enable you to attract visitors to your website, which in turn should ideally lead to new clients and increased revenues.
Article marketing is the practice of posting keyword-focused articles on article sites to make a wider audience aware of your existence. As with “off-line” networking, online networking is used to build contacts for your business. However, before you do any marketing, always keep in mind that knowledge of your targeted clients (who they are, what they need and where you can find them) is critical to give your marketing efforts maximum impact and make it most effective. Albert Humphrey is credited with first introducing SWOT analysis in the 1960’s using data from fortune 500 companies. Competitor analysis is critical for any marketing plan and SWOT analysis provides the perfect way to do this. Once you identify the weaknesses of your competitors you can highlight them in your landing pages, advertising campaigns and press releases. Probably the biggest advantage of doing a SWOT analysis is that it enables you to identify your weaknesses.
Finally it provides a visual summary of your product or service and how it compares with the competitors. SWOT diagrams are sometimes referred to as SWOT matrices because they are usually presented as matrixes like the one above. You can get started easily using a SWOT analysis template readily available on the Internet. For example a technological factor like emergence of HTML5 can be considered as a threat to Adobe, which is responsible for developing and maintaining Flash.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Hi Nishadha, I love how you’ve used the Apple example above to explain SWOT, makes it so much easier to apply to our businesses. As a student I wish u could just post the more importance of the SWOT analysis in marketing and I think this website is the best for small starting up businesses.
Not only for average small business owners, but even large businesses can make use of it to measure themselves against competitors. Tweak Your Biz is a business community - a place where business professionals like you can stand out.
I have realized that she is right–most people do not understand what marketing is, how it is different than sales, and how they all relate. If you are trying to combine your sales and marketing, you are probably often frustrated with your results. Marketing is about ongoing education, teaching others while sales, as you noted, is about taking the next step (whether signing up for a program or joining a list). With both know-how and innovation, we work closely with our clients to best achieve communication, branding & marketing goals.
If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting). Your website is where you send visitors to when they see or read about you elsewhere on the web. Some of these article sites have a significant readership following and a well written article (and bio of you and your business) can result in a traffic boost to your website.
A press release is more time sensitive (much the same as news), and is generally used to create short-term buzz for a particular event or to promote a certain aspect of your business for a specific purpose.
Online networking is primary through joining forums, chat groups and social networking sites such as Facebook, Twitter and LinkedIn.


These ads can appear in search results when people search for specific keywords or they can appear on other peoples’ websites when their site is set-up for displaying ads. The Internet has greatly enabled VA businesses to prosper because of the reasonably low cost to start and maintain a web presence and the ease of spreading the word. It will help you to say the right thing to different people and help you to answer those very important questions, what makes you different and Why Should I Choose You? Since then it’s used by many businesses around the world to asses various projects and business ventures.
Usually a PEST analysis is done before a SWOT analysis to provide the details for opportunities and threats section. Look for common weaknesses in your competitors and include them in your marketing so it would be appealing for many people and also for people looking for alternatives. This will enable you to identify potential opportunities and seize them if they matches your strengths. Since you’re likely to share and collaborate with others when doing the analysis it is always a good idea to choose software that supports collaboration. Strengths and weaknesses are considered internal to your organization and can be filled relatively easily. A PEST analysis – a process to analyze political, economic, social and technological factors – is usually used to fill in the details for opportunities and threats. Similarly a political factor like turmoil in Greece can be considered a threat to any bank operating in Greece. But it provides a good overall view of your business in a visual and concise manner, making it easy for the marketers.
I have more than seven years hands on experience in SEO, social media marketing, content marketing and many other aspects of digital marketing. I remembered using a computer program for creating a SWOT analysis in a business case during my university studies. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! When I asked the host why she selected me to do this (btw, this is one of my standard questions to assess all incoming opportunities), she said that I have an understanding about marketing and the ability to explain it that most people need to hear.
Marketing can include networking (online and offline), attending events, advertising, press releases, speaking, direct mail, search engine optimization, joint ventures and many more tactics.
They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. Thus your site should ideally be more than just an online brochure as it is important to tell your site visitors what you want then to do. The key is to write helpful, informative, easy-to-understand articles that can help readers and make them curious to find out more. The purpose is to connect with people in your industry as well as with people in your target market. PPC ads increase your visibility and reach and although you pay each time someone clicks on your ad, a well written ad can attract targeted visitors to your website. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases.
Once you have the complete SWOT diagrams of you and your competitors you can make better decisions regarding your marketing plan. For example you might have real-time collaboration in your application, but if your competitors are doing a better job it then it is a weakness.
If you already have Visio as your diagramming tool it is important to remember that Microsoft does support real-time collaboration via shared point. Marketers might have to work with other departments to fine tune the facts and also to learn about future planned releases, branch openings etc. Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes.
One can promote their business and earn profits through internet marketing in several ways. These strategies for increasing your brand influence take hardly any time, and very little money.
Should they sign up to receive free information from you; should they contact you for a free consultation? When they follow the link to your website (usually in your bio at the bottom of an article), it gives you the opportunity to attract new potential clients into your clients pipeline.


But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter.
Apple is a global brand with many high level projects, so the below SWOT diagram is a bit simplistic, but see how it quickly conveys the relevant information in an easy to understand manner.
Would like to see your take on how to do a competitive analysis in a hyper-competitive international industry. Sales include converting people from your website onto your newsletter list or your Facebook page is a form of a sale. There is fierce competition in the field of e marketing and therefore the marketer must have the right skills and technical knowledge for this job.
As an effective online marketing tool, the purpose of your website is to get (at least) the contact details of your visitors. One must also have the right amount of patience and skill as money is generated but it takes time and effort. Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role.
This will ensure a visitor who might be interested in what you offer, do not leave your site, never to return.
Also build networks on business forums, marketing forums, women’s forums and social groups that can place you in direct contact with you ideal clients.
The great thing about internet marketing is that it requires minimum investments and profits are generated relatively faster than other businesses however it must be taken seriously like any other business.Social mediaSocial media websites are extremely effective ways to market online. When you offer them something of value in return for their contact details, you can stay in touch with them and grow the Know, Like and Trust factor. Participate in the discussions, become visible and start building the know, like and trust factor. People will happily talk about things that are interesting to them, and brands are not interesting.
By keeping in touch you can turn cold leads into warm prospects and eventually into paying clients. In order to generate more and more traffic it is essential in internet marketing that the customers feel that they are a part of the business. Customers must be given the luxury of searching various aspects of the site through a search box.
Moreover, customers must be allowed to leave their email address and other data and must keep receiving emails and request to search further, which will motivate them to visit the website more often. They must be allowed to send their questions and opinions to which they must get a prompt reply. The emails that are sent by customers must also receive a reply within 24 hours, as that would generate the customers trust in the efficient services. A well-maintained website will give the reflection of a well-maintained business and generate sales.Have a nicheHaving a niche makes the website relevant for users. A site having a niche will be more popular amongst customers and people who are willing to post ads and they will be willing to pay more through this.
A specific market segment is important for marketing companies to know what kind of ads to post.Have a websiteThe website must be well designed and well crafted to seem more attractive to the customers. No one will be willing to post ads on a website, which is not well maintained.  Therefore, designing a website carefully and keeping the content recent and relevant is extremely important one may also invest in a website designer who can assist in the high maintenance of the site. Business related websites would appear more sober while those related to teenagers will have bright colors and slang.PPC management services allow companies to post ads and they only have to pay for times the user clicks on their advertisement. They are important as they are displayed on browser websites where which people use on a daily basis, which allows more relevant and interested users to view them.
As people type only what they are looking for on browser engines if someone sees and ad posted related to handbags they must have searched for it and therefore are possible buyers. This is one of the most effective ways of affordable internet marketing and generates a huge amount of sales and traffic.The author of this article, Jordon is  an addicted person of letters who spends majority of his time in writing SEO related contents.



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