Cogentis Pty Ltd, based in Sydney, Australia, are specialists in development and implementation of website marketing strategies to acquire new clients for your business.
We offer website marketing strategies designed to increase your exposure in Search Engines.
The next step in a successful website marketing strategy is researching and testing phrases people actually search on, from databases of actual search results. Do you get qualified sales prospects, who convert into customers - or are you currently just paying for unqualified 'clicks'? With years of marketing and technical experience, we not only understand online acquisition of new clients - we can demystify it for you at board or partner level - and assist you in making your website attract new clients to your organisation.
We can offer a full range of website marketing strategies and search engine marketing services, as well as a suite of technical site analysis services.
SEO in 2015 is more about accessibility, good website programming, keyword research, linking strategies, and a clear marketing direction.
The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures. Pakistan State Oil penetrate in Pakistan market from 40% to 65% in the duration of 4 years by developing new retail outlets. Developing a new market for the existing company product is called market development strategy.This is the process of finding new market for the new customer to increase company performance by increasing sales and profits. A marketing manager has to think about the following questions before implementing a market development strategy: Is it profitable? Developing or modifying new products and offering to the existing market is called product development strategy.
Canon diversified from a camera-making company into producing whole new range of office equipment.
A digital marketing strategy does not only focus on mere strategy but also on the site and support tools. To do this you have to look at the important components that are relevant to your marketing plan. A Strategic View of Search Engine Optimization – Where Does SEO fit in Your Content Strategy? Multifarious marketing is multiple groups working toward multiple goals on multiple platforms and reaching multiple audiences with one core message. Modern advertising can and should be relevant across cultures, demographics, and geographies.
The right people will care if your reasons for existing are relevant and you're in the right places to connect with them. Using a single platform to deliver your message (whether its TV, Facebook, print, or email) is just leaving customers and sales on the table. Specialists are still relevant, but on a creative team you can't beat people with experience in a diverse set of areas. The days of centralized control for marketers may not be completely gone, but it is growing increasingly difficult for CMOs to lead in a world with so many changing variables.
Who is your ideal client? Do you want to land a big corporate account, or would you prefer to work with small businesses?


What are your goals? Amazingly, many freelance businesses haven’t set their quarterly and yearly goals, much less a five-year plan. Start a marketing strategy today, and then you’ll be … beyond The Elements of Style!
This entry was posted in freelance writing, Words, Writing and tagged developing a marketing strategy, doing your own marketing, marketing your freelance business, marketing your writing business. Our process begins by ensuring that your site isn't built using technology which reduces its ability to be indexed and ranked. This isn't theory and reports - we are 'hands on', with intimate knowledge and extensive experience. If you are unsure of the difference between search engine optimisation and search engine marketing we can explain the differences between the two methods of search engine positioning, and the advantages of each.
And that's what Cogentis makes your site - a cogent new client acquisition process - not another pretty online brochure.
The strategy is also dependent on company objectives include increasing sales, increasing profit, enter into new market, develop new product and enter into new business. Marketing efforts of the company to offer their existing products in the current markets is called market penetration strategy.
In these cases penetration is given as a percentage of a country’s households who have bought that particular brand or product at least once within a defined period of time. Companies can develop market on geographical such as city,country,region,state etc and demographical such as age,sex,gender,class etc.
Diversification strategy is adopted by the company if the current market is saturated due to which revenues and profits are lower. I would rate this article 10 on 10 because of simple language, appropriate examples and beautiful presentation. With hundreds and millions of websites available on the World Wide Web, it is important to think holistically when it comes to setting up a strategy. You can check website statistics, advertising clicks, email responses and social media responses in order to identify which methods are working and which ones needs further improvement. Sending a clear message to a well-defined target audience was the only way to build a brand.
These days your company's message should be about your core purpose and benefits rather than the tightly defined needs of some small group. For instance, if you have an environmentally friendly idea (see Toyota's "Glass of Water" campaign), you'll find people who care about your message in every age group and income bracket. Smart marketers now expect their plans to be integrated, but the complexity comes in ideation.
ROI is tough to measure and CMOs are being pressured more and more by the rest of the C-suite to produce. A better way to manage in this new "multi" world is to become a guide for your brand and all the people that interact with it. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. If your ideal client is a corporate giant, then social networking isn’t going to be very helpful.


Freelancers are the worst at taking care of their own needs, because there’s no dollar amount attached to it. Web accessibility issues are often due to inappropriate use of technologies - such as content management systems, security systems and even some dynamically generated site technologies. The best way to do this to attract competitors customer and looking for potential customer for the existing products. Marketing Manager must conduct a detailed survey whether it is feasible to introduce new product in the current market.
At the corporate level, it is generally and its also very interesting entering a promising business outside of the scope of the existing business unit. Once you have seen actual changes in the site, you can make the necessary changes that could help you in improving your marketing and web presence. If new ideas are just old ideas combined or used in a new way, people who have diverse experiences and skill sets simply have more to draw from. Is growing a Facebook following important or is traffic on your own web site a better goal?
If you want to land those local restaurants, a local networking group may be just the ticket. If you’re pleased, then see what other resources you can bring to the elements that are working. We can help you dramatically boost the number of qualified new prospects and sales leads generated by your website. These technologies can sometimes hinder site access for both search engine spiders and human users. The marketing manager uses these four groups to give more focus to the market segment decision: existing customers, competitor customers, non-buying in current segments, new segments. In fact, many marketers are facing an increasingly complex landscape of consumers, media platforms, and service providers that can cause them to spend more time trying to save their job than creating effective marketing. The very successful Tweet-a-Beer campaign by tenfour + Waggener Edstrom must have been created in an environment where there was no predisposition to the 30 second TV spot. Design schools are hip to this and have begun turning out graduates with broad based skills and knowledge, and the best agencies are snatching them up.
He's done everything from tending bar to acting and being a musician, and it all makes him a better strategist, writer, and designer. Tools like Geckoboard and Juice Analytics can make life easier or harder depending on your results, but at least you'll know where you and your marketing partners stand.
It is a voluntary process but it is very helpful in identifying the strengths and weaknesses of your site. By knowing the audience and their behavior online, you will be able to find out the best ways to meet their needs.



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