I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Mobile is here to stay, and if forecasts are correct, it will soon by eclipsing desktop usage. Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app.
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below.
QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to.
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
On July 12, Google rolled out Enhanced Campaigns for all AdWords users, integrating mobile advertising options with classic online AdWords advertising.
Enhanced Campaigns allow advertisers to manage their AdWords bids across various devices in one single campaign, rather than make separate campaigns for mobile vs. It’s in Google’s best interest to make mobile marketing easy for advertisers – Google generates a hefty amount of revenue from mobile ads.
Google’s Enhanced Campaigns allow for advertisers to manage bids across devices, locations, and time with ease. Mobile Site Links: Mobile site links make it easy for mobile users to jump to specific pages of your site without wandering around. Click-to-Call Mobile Ad Extension: The click-to-call extension puts a “call” button directly beneath an ad.
While this handy ad extension makes it easy for searchers to get in contact with your business and drives users down the conversion funnel, it’s best to only have the click-to-call mobile ad extension appear when your business is open and able to answer the phone. Google Offers for Mobile: The Google Offers mobile ad extension lets advertisers post a discount offer or coupon beneath their ad. Click-to-Download Ad Extension: The click-to-download ad extension is similar to the click-to-call, only instead of generating a phone number, clicking the “download” button takes users to the download page of the advertiser’s pre-selected app.
Local Ad Extensions: Local ad extensions are probably the most important extensions for mobile, considering that 1 in 3 mobile searches have local intent. We’re leaving you with some quick mobile marketing tips to make sure you make the most of mobile. Be Clear and Concise: Mobile devices have small screens, which means words should be used sparingly. Consider Your Audience: The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Experiment with Different Strategies: There’s a lot of room for experimentation when it comes to mobile marketing. Benchmark Your Results: Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t. Your article is fantastic we loved the part where you acknowledge mobile SMS messaging is part of the future of marketing. I think it's crucial for sites to be well optimised for mobiles especially how Google puts a lot of emphasis on optimised sites and 30% of referral traffic comes from mobile sources. I think the revolution which comes in mobile industry can be the reason for the popularity of mobile marketing. Mit der Verbreitung und Durchsetzung der super-intelligenten Smartphone wird auch das mobile Marketing zunehmends intelligenter und ausgeklugelter.
Das Ergebnis des gesagten ist dass Handys und Smartphone nicht nur eine optionale Moglichkeit im Marketing-Mix darstellen sondern heutzutage eine Notwendigkeit. Grunde dafur liegen in den fur Werbezwecke unerreichten technologische Moglichkeiten der Smartphone genause wie in deren rasanter Verbreitung. Kosteneffektivitat: Durch die noch nicht so gro?e Wettbewerberdichte und dadurch dass noch nicht die Mehrheit der Unternehmen teilnehmen sind die Preise noch geringer. Flexibilitat: Eine standig wachsende Anzahl an Kampagnen und Moglichkeiten eroffnen sich heir. Einfachheit: viele Komponenten im mobile Marketing sind relativ leicht zu verstehen und auch zu implementieren.


Extreme Reichweite: Mit 50% Penetrationsrate der Smartphones an allen mobilen Endgerate lasst sich die Reichweite erahnen und verstehen warum dieser Kanal nicht vernachlassigt werden kann. Vielfaltigkeit: Ahnlich wie Social Medi Marketing kann es fur viele Bereiche verwendet werden, Kundengewinnung, Kundetreue, Kundenservice usw. Integration: Mobile Marketingaktivitaten konnen in andere bestehende Marketingkanale integriert werden. Diese Frage hangt stark mit der Strategie und den internen Resourcen ab die Unternehmen zur Verfugung haben. Intern oder extern geht es darum wer fur was zustandig ist: Planung, Durchfuhrung, Messung und Optimierung. Hier gibt es grobere Unterschiede welche von der Industrie und den eigentlichen Kampagnen abhangen. El mobile marketing ha pasado de ser una tendencia emergente a una obligacion para el negocios digital. Todo el protagonismo para los clientes: aprovechate del nuevo comportamiento de los consumidores a la hora de interactuar mediante sus dispositivos moviles. No te excedas: La mayor actividad de las compras por internet implica consumidores en busqueda activa de informacion sobre servicios y productos. Respeta la privacidad: ya que los nuevos habitos de compra se realizan por internet gracias, entre otras cosas al Mobile Marketing, hay que tener cuidado con el control de privacidad de los datos de los clientes que han decidido comprar alguno de nuestros productos y poner bajo nuestra confianza sus datos bancarios mas personales y privados.
Mantener la distancia adecuada: enviar a clientes ofertas especiales mediante el Mobile Marketing, recordatorios sobre las ventas o cupones descuento. Integracion: El Mobile Marketing debe ser parte de tu plan de marketing global, junto con el correo electronico, correo ordinario, y cualquier otro tipo de publicidad.
Se conciso: A diferencia del correo electronico, los mensajes de texto tienen mayor numero de apertura.
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If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens. The kind that works best for your business will depend on your industry, target audience, and budget.
While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Some advertisers may choose to bid higher for users on mobile devices who are within a certain range of their store, or may only want to bid on mobile devices during their store’s open hours, and Enhanced Campaigns make that an easy possibility for advertisers. Site links are especially useful in mobile marketing, as it’s much more convenient for users on mobile devices. Clicking the button automatically generates a business’s phone number on a user’s mobile device. Considering how many mobile searches are questions looking for a local solution, local mobile marketing needs to be a key aspect of your mobile strategy. Users often use mobile devices to complement their immediate worldly interactions – where is the nearest gas station?
Don’t be afraid to test out some ad extensions with your AdWords Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
We certainly do acknowledge it as an element of mobile marketing, but we don't see SMS messaging really going much further - the future is really in other forms of mobile marketing! I think with the increasing popularity of smart phones especially amongst the younger generation, the impact of mobile marketing may be more important than ever.
You have made some very useful tips.I found this mobile marketing statistics fascinating - 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time.Wow! I'm working on strengthening my understanding of mobile and found this article in my research.


The way how usage of internet has been increased in smart phone, it is become necessary to think about mobile marketing. Er erlaubt dem Werbetreibenden entweder durch Push- oder auch Pull-Aktivitaten mit dem Enduser eine Kommunikation einzugehen, je nach Marketingstrategie. So haben die Smartphones die Fahigkeit auf Webseiten zuzugreifen sowie Emails zu empfangen daher mussen alle diese bereits existierenden Marketingkanale an die Smart-Handys angepasst und optimiert werden.
Durch das Aufkommen von den 2 beherrschenden Platformen, iOS und Android, sind viele und flexible Schnittstellen vorhanden. Starke und aussagekraftige Kennzahlen konnen beim mobilen Marketing verwendet werden und die Kampagnen entsprechend optimiert werden. Was sind die langfristigen und kurzfristigen Ziele im Marketing und im Unternehmen generell?
Pocas son las grandes empresas que no tienen en cuenta los dispositivos moviles en su estrategia de marketing online, y les espera un futuro cada vez mas oscuro. Pero el Mobile Marketing es lo que se llama la tecnologia “push”, que consiste en el envio de mensajes no solicitados a los posibles clientes. Segun John McGee, director ejecutivo de OptifiNow, una compania de ventas y marketing de Los Angeles, “el seguimiento de los resultados de todo el trabajo se obtiene de cada canal, tienes que hacer un poco de todo.
As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before.
According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps. AdWords advertisers can simply take the Google search ads they already use, and then set bids to adjust for mobile devices.
New ways of reaching people, not just through social media sites, but also through new apps such as vine or snapchat allow for more options. It will always be interesting to read through content from other writers and learn something from their web sites.
Die Schnittstellen die durch das mobile Marketing bedient werden konnen werden auf der Grafik unten zusammengefasst. Kein Vergleich zum Unterschied von noch vor ein paar Jahren mit der breiten Palette an Geraten, Plattformen und Betriebssytemen.
Para las empresas pequenas, con menos recursos a su disposicion, siempre resulta mas dificil innovar, pero no hay excusa para quedarse fuera del mercado. Este nuevo formato de publicidad “se hace con la intencion de atraer a clientes y conseguir que difundan las ofertas en las redes sociales” – dice Betsy, formadora de operaciones y gestion de la informacion en McDonough School of Business de la universidad de Georgetown – “Si la gente compra algo cada vez que envie un descuento, hay que mantenerles informados”. Sera suficiente con un simple cupon de recordatorio que podra ser util en una proxima compra. Recuerda que no importa solo lo que tu quieras hacer, hay que tener en cuenta lo que el cliente quiere”. To increase bids for mobile devices, users can set a positive bid adjustment, such as +20%, and vice versa – a bid adjustment of -10% reduces the bid by 10% for mobile devices. I think for mobile marketing you have to keep up with the latest apps such as social apps where you get to really find out what people are talking about and possibly get some ideas about future business. Was upgrading my campaign today and brushed up some knowledge on mobile marketing before proposing a plan in this direction. Dies vor allem im Bereich zielgruppenspezifischen Marketings und der sich rasant weiterentwicklenden mobilen Technologie.
Dies ist nicht immer der Fall, Apps beispielsweise oder gro?ere mobile Webseiten konnen auch recht teuer werden. Sin embargo, hay que prestar atencion a la actitud de negacion de recepcion de esa informacion por parte del cliente ya que esos datos dicen mucho y posiblemente se este dando un caso de exceso de informacion. Si un restaurante envia a sus clientes un mensaje de calma por un exceso de servicio sera mucho mas efectivo que lo haga un comercio a sus clientes potenciales de kilometros de distancia. Recuerda enfocar el mensaje hacia el objetivo de la captacion y el mantenimiento del cliente y la utilizacion de imagenes, cuando sea posible, que sustituya el uso de palabras.



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