It has already been stated that there are many similarities in these two positions and in many cases they share some of the same skills. Trends are leaning more toward incorporating digital marketing techniques with SEO strategies. There have been many factors that changed over the last few years for both SEO and digital marketing which have blurred the line that separated the two.
NetLZ is a digital marketing company that specializes in digital marketing for small and medium businesses. It’s almost certain that the connection between your monitor and your PC is one of three types of cables: VGA, HDMI and DVI. HDMI, which first appeared in 2003, is often found on modern televisions, but is also on most newer PC monitors, and is swiftly becoming required hardware on most laptops.
Search Engine Optimization is the act of optimizing a website through key words and website development to boost natural search engine listings (known as "organic results"). Search Engine Marketing (SEM) utilizes paid tools like Google AdWords and Pay-Per-Click (PPC) advertising. If you are looking to gain traffic to your website and social media pages then SEM can bring a tremendous amount of value to your SEO campaign. Call us today at 613-482-0480 to get started with your SEO and SEM assessment and take your business to the next level of growth. Tweaking the website to entice the end user to convert.  This may be to give their personal information, buy something or whatever the goal of the site is. Creating new and fresh content that attracts new users to the site.  This may be a new webpage, blog, whitepaper or product review. Using Social Media Platforms to generate traffic.  This may be done in the form of paid advertising or posting of unique content. Using Google Ad Words or another Pay Per Click campaign to drive paid traffic to the website. Many companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) interchangeably, but there is a fundamental difference between the two – one is organic, while the other is paid.
SEM is designed to increase a website’s visibility on the search engine results page, mostly through Pay-Per-Click (PPC). An SEM Manager is responsible for developing PPC strategies and campaign efforts for new clients, providing keyword and competitive research, recommending and implementing specific account optimizations, and providing monthly reporting communications.
The SEO Director is heavily involved in managing all Search Engine Optimization and marketing efforts.
When diving into search engine optimization and marketing techniques, be sure that you and your team are ready to execute your digital strategies. If you’re in need of digital marketing services, we also offer a wide range of digital marketing services and digital marketing services for staffing agencies. As one of the top consulting and executive search firms in our market, Versique has filled thousands of positions and built an unmatched network of candidates and clients. To gain industry insight and stay up-to-date on company news and events, follow us on LinkedIn! January 21, 2016 by Rafi Chowdhury 4 Comments The world is rapidly shifting towards the digital phase and customers are consuming more digital content in the day-to-day life. Websites, SEO, blogs, internet banner ads, online video content, email marketing – there is so much on the list that a business cannot survive without the digitization. In this scenario of cut-throat competition, companies are continuously looking for capable employees who can help them grow in the digital world.
The hierarchy of positions is increasing and the chaos of finding a perfect candidate is surging day by day. The focus has  shifted and digital marketers are trying to get clearer about this new buzzing term.  In our previous blogs, we tried to emphasize on what growth hacking is and how it is taking over a major part of the digital world. Just like these questions, various other queries are also there and they need to be cleared before we move ahead with a marketing strategy.
You have to realize whether you just want to create your online presence or looking forward to quick growth strategies. Growth hacking is the buzzword that every startup gets fascinated by and then gets stuck up in the dilemma whether they need the a digital marketing manager or a growth hacker. Some of the traders and marketers think that growth hackers are just like the digital marketers who promote a business. To start with, you should know that the job of a growth hacker is completely different from that of a digital marketing manager.
Starting with the definition of growth hacker, we came to this conclusion: a growth hacker is someone who is more focused on achieving an objective than following the certain process. They usually opt for the techniques like search engine optimization, social media activities, and other methods to compile the process of growth hacking. The  bottom line is – A hacker is someone who focuses on the urgency of the goal rather than the process involved in it. With the term digital marketing, all you need to know is – digital marketing is promoting your brand via one or more forms of electronic media. It is the duty of the digital marketing manager that he takes the full control of the team working under him. There is no similarity between the job of a digital marketing manager and a growth hacker except for the goals and the niche. Peeping inside the prime activities of both the profiles, we have shortlisted some of the points that will show you how their work differs. The first question you need to be clear with is  – How can you boost the  growth and sustenance of your business?
Here we have the answer for you – Hire a growth hacker or a digital marketing manager. Growth hacking is like a wake-up call to the startups who are still addicted to the traditional marketing. The job of a digital marketing manager is to improve the lead generation by maintaining the brand reputation in the industry. Whether you are a running a cleaning business or app manufacturing business, in both the cases, a digital marketer will be beneficial to you. According to a recent survey, one-third of the businesses is planning to introduce digital transformation and one-third of them have already switched for it. With such a  great leap, the growth hackers, as well as the digital marketing managers, are going to be in demand for at least five years hence. A startup can grow 20 times within a year and some of them are still not satisfied with it. You see the stats clearly states that a well-established company hardly demands a growth hacker.  They are satisfied with their growth rate and can move on with a nice brand reputation. Growth hackers are not worried about the process, methodologies, and tools to reach the mass. Basically, what they did was that they reverse engineered the web forms that were used by Craigslist.
So, the difference is clear – there are two different demands, two different job posts, and two different people accomplishing the task.


Also, you don’t have to worry about the actual resources they are going to leverage throughout their growth-boosting process, as they will automatically find some great tools and resources.
At some point, the growth hacker and a digital marketing manager get hooked with the same tools and techniques. Apart from these resources, the growth hackers use some high-end tactics to boost the growth of a company. Display ads, Facebook ads, google ads, radio, TV, mobile ads are some of the resources that a growth hacker cannot work without. This is kind of viral idea these days and more than half of the customer’s sign up for an app because of these freebies only.
Most of the effectiveness of the growth hacking process is derived from a data-driven approach. Try to gain the basic knowledge of these topics and you can move ahead with the flying colors. If you are doing it just for the sake of Growth hacking, then just get an overview of what it is and a particular section that can be taken in count.
However, If you have a personal interest in learning any of it, then go ahead with it as there is no limit to learning. The stats given below will show you why the digital marketing world offers a safe future to the growth hacker as well as a digital marketing manager. In the end, when it comes to the paychecks of the growth hackers and the digital marketers. The bottom line – Define your needs first and take the further decision with due diligence. Over the last few years there has been a lot of focus on SEO trends especially where marketing is concerned.
By definition, marketing is a type of communication which transpires between a business and an audience. Even though a social media campaign is an essential part of a competitive marketing campaign today, there is still room for traditional marketing and some great advantages. An extremely high level of engagement – Most of the printed marketing materials today will contain a reference to the website of the company. Builds on a pre-existing market – For any business that has been around for any length of time, they already have a market.
Up close and personal – Various events like public speaking engagements, conventions or press conferences can still be very valuable and effective tools. An SEO specialist has the expertise, knowledge and experience to optimize a site so that traffic is increased and ultimately, revenue. Search engines are constantly updating their methods of ranking sites and the SEO specialist is obligated to keep up with the trends. Even though they are still two unique entities with singular goals, they are becoming more integrated into a single, engaging strategy. VGA handles video only and not sound, contains no security or digital rights management, and is an analog signal, meaning the quality of the cable, the quality of the pins, and the distance from the PC to the monitor can all have an effect on video quality. Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and yields a great return on investment when it's done correctly.
SEM is usually combined with SEO efforts and requires an additional investment to pay for the third-party components and tools such as banner ads, paid placements in search engines etc. Search engines provide sponsored (paid) results and organic (non-sponsored) results based on a web searcher’s query. Search engines regularly update their algorithms to penalize poor quality sites that try to artificially increase their rankings, making optimization a highly competitive moving target. Modern marketers in the digital arena must drive their strategies with constantly emerging search engine tools and data. The Paid Search Marketing Manager role requires an individual capable of building creative keyword strategies while analyzing and interpreting data. These positions strategize all of the planning, optimizing, implementing, and analyzing organic marketing activities. In addition to our practice areas, we also offer sophisticated online marketing agency services.
With our dedication to our core values, a determination to understand and solve your talent acquisition challenges, and a proven process that is unique to our firm, we want to be your trusted search partner. On the one side  they are searching for capable employees, the other side, they are confused about whom to hire.
Starting from the SEO expert to  the Social media marketer, several niches have been established within the realm of digital marketing. This confusion arises due to the similarity of the goals of a marketer and a growth hacker. Even though their goals are the same, their working ideologies and tactics are different from the ordinary marketing strategies. However, these techniques are leveraged in a way that is low in cost and has an efficiency of output.
The Internet, mobile phones, and social media platforms are some of the major platforms that are being used to promote businesses.
Beneath his position lies the SEO manager, social media marketing manager, and the PPC experts. Most of the time it is recommended to those businesses who are somewhere related to technologies.
According to their work commitment, they will generate more than 100 leads overnight and that is where things are going to be scary.
On the one hand, you are paying for the services, but on the other , you are ruining your brand. SEO, Social Media Marketing, PPC are some of the widely opted platforms in order to manage the digital reputation of the company.
Hire a whole team of marketers for improving the reputation of the company and the digital marketing manager can control all their activities. After this, they posted the AirBnB adds to the Craigslist and started gaining  huge traffic. As an output the growth rate will also vary and overall if it is about the overnight growth of the company, a growth hacker is the best bait. However, it is the attitude that makes them work on a different verge even while using the same technologies. However,  a growth hacker takes advantage of every possible thing to kick-start the growth.
As a third-party marketer, they will promote your business, but will also cost you a part of the revenue. However, if we talk honestly, then there is no such fix tool and process to move ahead with this job. In the Paypal’s Friend referral bounty, people used to get $10 when they joined it for the first time and if a friend of yours signed up with your reference, then they were gifted additional $10. You can survive as a digital marketing manager, but it will be difficult when it comes to being a growth hacker.


However, if we see from the perspective of demand, then there is an almost equal demand of the growth hackers and the digital marketing manager.
While hiring a growth hacker one can expect a quick result, however, a digital marketer has its own boundaries and that is why the growth process will be sustainable yet slow.
In most of the cases, the first goes for the certain percentage of the revenue while the digital marketing manager will be fine with a defined salary. Many different methods can be used to get the information about products or services out to consumers. It really does not have to be one or the other – both traditional and digital marketing strategies can be used in a single campaign as they are potentially complementary of one another and work well together to reach a broader audience. They may offer an alternative way to connect by issuing an invitation such as, “Visit our Facebook page to learn more.” This engages consumers in a traditional way but also encourages yet another level of engagement. Depending on the age of the business, loyal, first customers were likely introduced to the business through print ads, billboards or other traditional media.
These can provide an opportunity to answer consumer’s questions and gives you a lot more control over the message you want to convey. But an equally impressive impact can be achieved through many traditional marketing efforts. One is that there is already an established audience in place and the second is that it is easy to direct messages to a specific demographic in order to maximize its impact.
There are many ways in which SEO and digital marketing function similarly and today they work in tandem. A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media. In the past it was thought that SEO was enough but as social media continued to expand, and mobile phone and tablet use exploded on the scene it takes more than just SEO strategies to reach the consumer market. One of the more recent changes in SEO strategies is the incorporation of digital marketing. The biggest question now is how the integration of these two powerful and multi-faceted tools can be used together for the benefit of a business or company. If your connector has little thumbscrews next to the cable, and looks like the left graphic, it’s VGA.
The quality of the cable, the distance from the machine to the monitor and the type of metal in the connector are all virtually irrelevant (so don’t pay a whole lot for your HDMI cable!) HDMI can also handle security, meaning that certain types of signals, such as pay TV, can be blocked from traveling along an HDMI cable.
More than likely, your video card has an HDMI and a DVI connector, or one or the other, and will often ship with the required dongle. SEO Directors typically operate on both a strategic and tactical level, touching all aspects of search marketing including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics. Feel free to download our 2015 Marketing Salary Guide to help you build the perfect search team! A digital marketing manager creates, develops, and implements a strategy that boosts the online presence of a business. For a digital marketing manager, the process matters the most, whereas for a growth hacker achieving the goal is the key.
So, before you hire a growth hacker get a precise idea whether you need a growth hacker or not. Here, the chaos is lesser than the earlier situation as you can hire a digital marketing manager for any of the business that has its web presence.
Even though the world is lunging headlong into an increasingly digital world, there is still a place for traditional marketing.
Traditional marketing incorporates many non-digital forms of communication such as business cards, mailers, promotional products or flyers, ads in newspapers or magazines, and live events. Today, traditional media can help expand the reach of digital efforts and vice versa while building on a solid marketing that already exists.
Door to door marketing and handing out flyers can still be a very effective strategy, especially for the small business that has a much smaller target area to reach.
Strategies include things like printed materials, outdoor advertising and location based ads. An SEO company is hired to optimize a website so that its position in search engine results is improved. In order to create an effective online presence and reach your potential customers before any of your other competitors you will have to incorporate digital marketing with SEO strategies. HDMI handles sound as well as video, so a monitor with a headphone jack and an HDMI cable can output sound from your laptop. Many radio stations and TV stations offer some beneficial targeted marketing strategies and solutions.
They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs.
The strategies shared by SEO specialists and digital marketing professionals include several marketing best practices such as email marketing, content marketing, social media marketing and more recently mobile marketing. As search engines continue to broaden their gaze and perfect the specifics and techniques they use to look at a site and measure brand sentiment, content quality and overall relevance, it is noticeable that search is increasingly overlapping with other marketing strategies. Success comes from developing a single campaign constructed from strategies from both digital marketing and SEO best practices.
Online marketing uses digital means of communication like blogging or social media outlets. Through these media, you can schedule your ad to air at a specific time or during a specific program.
SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals. However, the digital marketing specialist will have a few other options at their disposal such as billboards, SMS, TV or radio resources. The difference in the climate of today’s market is that you are going to have to go past SEO and include many digital marketing techniques. This is likely to completely revolutionize an organization’s method for approaching sales, PR, marketing, branding and everything else for that matter. However, it is important to note that people are not always looking at a mobile device or computer. Another useful way to generate leads is through participating in different community events which allows for face to face marketing.
Since the two obviously overlap quite drastically, it can be difficult to separate the two.
These are usually very affordable sponsorships and can even be specially tailored to a business’ advertising budget. It offers a way to get the name of the business out in the view of a local audience without spending enormous amounts of money.



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