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Facebook last week opened a new front in the so-called photo app wars with the launch of its ephemeral photo app Poke.
A few people noticed the feature last week, and today Facebook confirmed to us that it has rolled it out globally. It also means one less thing to think about in the chaos of engaging with family and friends in the same room as you over the holiday period while still wanting to reach out to those further away. Although people are increasingly using their mobile devices as a key way of using the social networking platform, desktop usage remains an important part of Facebook’s traffic, and ad revenue. But Facebook’s focus on apps like Poke, Camera and Instagram doesn’t mean that it is has stopped enhancing the photo experience on its main social networking platform.

That speeds up and simplifies the process of uploading images, saving users a few moments of clicking around windows to upload a file.
They are one of the main reasons that people regularly use the site, both to upload their own pictures to share with others and to see their friends’ pictures. That’s an area that is likely to have increased but I suspect that a sizable portion is still coming from desktop usage.
Facebook has now implemented a new “drag to upload” feature to allow users to add photos to their status updates more easily. As Inside Facebook pointed out last week when it noticed the feature, it could take up to six steps to upload pictures before. That means making photos easier to upload is an important part of increasing that engagement and time spent on Facebook.

In July, the company noted that 102 million users accessed Facebook solely from mobile — again, a number that I suspect has grown a lot in the last six months, but unlikely at this point to be a majority of the 1 billion-plus users’ main avenue for accessing the social network. And engagement and time spent on the site, of course, are crucial metrics for the ad-funded service.

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