Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. Working the Crowd: Social media marketing for business ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files. Although some projects will take off on crowdfunding websites like Kickstarter and Indiegogo, others require more effort and strategic marketing. Some of these tools have been helpful to me personally and creators who have become a part of our community. Buffer and Hootsuite are social media scheduling softwares that will allow you to set up the messages that will go out on your Twitter, Facebook, LinkedIn, or other account over an extended duration of time.
MailChimp and Aweber are both software tools that you can use to send out newsletters to a large number of recipients. Press releases are one way of getting the media’s attention about a particular news event.
When potential backers come to your website, you want to make it as easy as possible for them to connect with your mailing list and your new project. You can also use tools like HelloBar and OptinMonster (if you have a wordpress-based website) to draw attention to a mailing list.
I’d also recommend looking into Canva, which is another software tool to create images for social media or blog posts.


Depending on your product’s target audience and how traffic has converted already, you may be interested in paid advertising. For example, Facebook users will discover your ads among a stream of other funny and inspiring videos in their newsfeed. Finally, Rafflecopter is a great software tool that you can use to create a giveaway leading up to, during, or after your crowdfunding campaign.
With a BA in Communications and over a decade of working in the digital media space, Kirstin has been able to combine her two career passions at The Social Agency. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The service will also give you analytics on your social media posts, including how many people clicked on the links, re-shared them, and upvoted or liked them.
You can also create auto-responder sequences leading up to an event, like a product launch, and make them begin when someone opts in to your newsletter. For example, we use an auto-responder sequence to deliver our free Crowdfunding 101 course. Some are free up until a certain number of subscribers and others are paid services right out of the gate. Keep in mind, that we highly recommend combining press releases with direct outreach for the best results.


It’s very easy to use and can drive more engagement to your social media accounts, as followers love interesting and inspiring quotes. Google users will be searching for something specific when they come across your advertisement.
People can enter your giveaway by liking a page, tweeting a message, answering a question, or subscribing to a mailing list.
Kirstin spent 8+ years at New Media BC where she was the Marketing & Communications Manager.
Kirstin was the founding Creative Director of the Vancouver International Digital Festival (VIDFEST), which she oversaw from 2004 to 2008.



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