How to Break Bad Writing Habits for a Content Marketing Win You are using an outdated browser. A recent Lewis PR blog post shares insights from a talk given by Jon Favreau, who was until recently, President Obama’s Director of Speechwriting. It’s also important to keep your subject matter simple enough that your audience will find key take-aways that they can remember and share with colleagues. I like how Favreau says it:  “remember that a speech about everything is a speech about nothing.
Here’s Favreau’s approach: “You should find them [objections] and address them during your speech. According to Favreau “The best way to connect with people is through stories that are important to people’s lives.” Obama’s speeches do this quite well, but it’s just as important for technology marketers. PropelGrowth specializes in marketing strategy and content marketing programs for financial services and financial technology firms. Our integrated marketing programs include white papers, articles placed in trade publications, videos, e-books, podcasts, blogs, webinars and live events. Unless you’ve been living underground for the past few years, you will have undoubtedly heard of the six second video platform that is Vine. Leaving aside Vine marketing for a moment, let’s go back to the basics of social media marketing.
Your content might be here today and gone tomorrow but in that short five minutes of fame, the attention and new fans you’ve gained can be huge. By addressing everyday problems that anyone could encounter with simple visual solutions, the company is creating a buzz around its brand on social media.
One of the problems with the ubiquitous life hack Vine, is that no matter how good and useful it comes across, it often lacks a sense of style and individuality, two things that are essential in brand marketing. You are far more likely to remember that Van Damme’s Epic Splits YouTube sensation was a Volvo campaign than you are to remember a Lowes’s lifehack, simply because the former oozed style and cool and the latter simply solved a problem. Samsung are one such company to address this problem by putting their own product centre stage in the Vine, as seen in their stylish basketball video, in which their phones and tablets are all featured as one continuous viewing window into the animated basketball player’s gravity-defying slam dunk. It may be a little obvious, but it is worth making the most of significant dates such as Christmas, national or international celebrations and events such as the World Cup or the Olympics.
Tropicana’s simple but effective Vine put out around Valentine’s Day is a perfect example of how easy it can be to do this.You’ll notice that not only is it witty and amusing, leading to people wanting to share it, but it is also very memorable in terms of the brand.
Another company harnessing the zeitgeist, this time of the Winter Olympics in Socchi, was Procter & Gamble detergent brand, Tide, who put out no fewer than ten themed brands during the games, with many of them using the good natured competitiveness of sportsmen and women to break down somewhat frostier political tensions between the Western nations and countries like Russia or China. The Dunkin Donuts Vine videos went bravely where no Vine has been before — on to actual television screens. A totally different approachwas taken by travel accommodation company Air BnB who tore up the Vine rule book to create a four and a half minute film made from Vines that have been stitched together. Whilst Vine marketing is all about being creative, one video is rarely enough time to get all your ideas across.
Oreo, winner of the 2014 Shorty Awards, have taken it upon themselves to create Vine after Vine starring their familiar Oreo cookie. By utilising some of the concepts we’ve discussed here, such as turning ‘life hacks’ into a kind of ‘food hacks’ and capitalising brilliantly on events and the holiday season (check out the Shining inspired Vine for Halloween), Oreo have earned themselves over 58k social shares (incredible for a brand on Vine) and 219 million total impressions. If you found the above post on secret Vine marketing tips helpful and feel your friends and followers will do too please share it with them by clicking on the share buttons below. About Jon MowatJon Mowat is a former BBC Documentary Filmmaker and Co-Founder of Hurricane Media, a video marketing and production company based in England. I was always looking for a way to streamline the process, making it much more faster so i’m not spending my whole sunday (my only day off) creating, uploading, and optimizing a video.
Due to the advance of technology, every business might succeed tremendously by using social media marketing. One of the things I need to do is write more and write better.  I acknowledge that the key to writing better is to practice. Yes we need to learn what makes writing better, but simply by putting more words to paper, we will get better.
I have done a little research to how I can write more effectively, and also write more consistently.


Joy Tanksley writes that to find your voice you need to write what you know (or I believe do great research), then write like you talk, get into a flow of writing, and to start off with, forget conventions – just get the words down on paper. This entry was posted in Business Basics, J's Ramblings, Wealth & Success by Jack Zenert. He shared 5 rules of speech-writing that I think need to be applied not only to important political speeches, but to every piece of content your marketing department produces. Favreau says he would always start by meeting with Obama to talk over what he wanted to say. Understand what you’re trying to get across, why it’s important, and what the key points will be first. It’s also very valuable in your blog posts, white papers, articles, presentations and other content. Your content will only be effective to the extent that it’s written in a way that the audience can relate to, that demonstrates an understanding of their needs and their problems, and that genuinely tries to help.
She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. We develop strategy and build thought leadership programs to help you generate leads and facilitate the buying process. PropelGrowth has expertise in FX, futures, equities and derivatives and works primarily with sell-sides and FinTech vendors.
As a promotional tool, the app plays on the rather short attention span that seems to define us in the digital age.
It doesn’t take a marketing guru to tell you that all you need to do to become popular and talked about on social media is to make viral content. It demonstrates with effortless ease how to use an elastic band to unscrew a stripped screw. In getting people to remember your Vine’s you also have to get them to remember your brand.
By connecting the screens up in this way, Samsung’s various screens become fundamental to the concept of the Vine. It’s impossible to watch this feature without being reminded of Samsung’s glittering array of smartphones and tablets, and despite its simplicity and very obvious brand focus, it was widely shared.
That is because a significant number of people will be searching for it via search engines or social media. It is only a very short step from seeing an animated orange couple to thinking of Tropicana. This happened nine months after we all started using Vine, so Dunkin Donuts saw the need to do something a bit different to make their Vines stand out. When you consider that many of these Vines were made by the company’s social media followers, you start to get an idea of what a powerful and innovative cross-platform marketing campaign this was. You only have six seconds of people’s time, but if you can make them like you and your brand, they will watch your next Vine and that gives you twelve seconds (it’s not rocket science but it’s certainly not easy). Putting the famous and much-loved chocolate cookie at the heart of their Vines may have seemed like an obvious thing to do, but by keeping the central character constant, Oreo have managed to create a genuine fan base for their Vines. For other businesses, and individuals, this path of marketing has proven to be effective in increasing website sales and traffic.
Then you can weave in arguments, anecdotes and stories to illustrate or demonstrate the key points.
Your target audience doesn’t have time for long blog posts and won’t remember long speeches.
For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies.
But how can marketers harness such a pithy platform when most of the time they’ve got so much they want to say.
If you haven’t seen it, you just put the elastic band over the stripped hole and it unscrews quickly and easily when you use the screwdriver over the elastic band. Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Lowe’s has produced several of these so called life-hacks and they have proved incredibly popular.


By replacing football players with iced and hot coffee cups Vine tapped perfectly into the mood of the hugely popular Superbowl.
Whether your an affiliate just trying to make some money online, or have your own business – video marketing is something you NEED to tap into if you want to create lots of new leads, customers, and sales. It’s a lot of marketing content, and every word counts.So in the interest of helping you achieve sparkling content marketing, attract readers and even convert a few into customers or brand advocates, here are some no-nos and easy writing tips for an inbound marketing win. Find meaningful anecdotes that help you connect with your audience – and more importantly, that help them connect with your story. If you look at the list and think, “Whoa, now, I do that a lot and no one’s complained” … Don’t worry.
Consider this your intervention.Where There’s Room for ImprovementWe all have our writing foibles, blind spots or lazy habits. When you look at a sentence you’ve written, imagine the best verb possible for what you’re trying to convey.
Here are a bunch of “fluffy” words you probably use every day, but shouldn’t.Capitalization. Just because a client capitalizes Manufacturer (or Smart Devices, or Portfolio) doesn’t necessarily mean you have to. Everyday words you might use talking to your co-workers or buddies shouldn’t be capitalized.Bloated sentences and bad constructions. If you have to read a sentence more than twice, it’s probably too complicated and should be trimmed or broken up—even if it’s technical. If it’s a mouthful in your head as you’re reading it, it will be too much for your readers, as well.Cliches. Likewise for other seasonal favorites Ring in the New Year, Hop to it (Easter) or Scary good (Halloween). Twice should be your new minimum, with spellcheck, regardless of the content.Hitting the Content Bull’s-eyeNow that we’ve set up a primer on what NOT to do in your writing, what do you do to make your marketing content sing?
My watch list of weak words (incentivize, very, variety, impactful, utilize, additionally) are real words, but should not be used in any story, blog, email, call-to-action or document going to a client.
Some are there because they’re lazy excuses for better words; some are there because they’re fakes and sound highfalutin.
Remember sixth grade, when your teacher made you outline your report on The Importance of the Magna Carta?
It’s still a good idea because it forces you to form something cohesive: Introduction, body, conclusion. Making an outline could mean the difference between five people viewing your blog, and 25,000.Write like you’d speak. But that doesn’t mean your masterpiece should be loaded with colloquialisms and clipped language that your 13-year-old nephew uses.
Here’s the Uncle Joe challenge: Make even the driest copy from your most niche or technical client appeal to your Uncle Joe.
If it doesn’t pass the Uncle Joe challenge, you should review it, or start over.Keywords make the world go round. Like an outline, knowing the keywords to help improve your SEO score will also help improve your writing by giving you a foundation, a signal to bring your topic into focus throughout the piece. Use keyword tools like HubSpot’s or Google’s to research what your audience is searching for online before you start writing. It also helps you mold boring copy into something intriguing because you can hear where it lags and where it soars.The best marketing content I see each day is copy the writer has obviously taken time to discuss with her client, research keywords, outline and make relevant for her target audience.
If it speaks to me and makes me want to read on, that content certainly will attract qualified readers because it has strong and accurate words and a message that resonates.




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