In addition to the postcard marketing and printing services that we offer we would be happy to help you with your other graphic design needs.
Set up a table where you can get businesses signed up for ad space as they walk into your event. As you talk to the attendees at the event, make sure to tell them about the benefits that yearbook ads offer to their business. Examples of Play Coverage: it’s a great way to preserve memories and get great Yearbook photos!
We know the importance of branding and keeping your image for your various marketing campaigns similar so while we are designing your postcards, also ask us to help you with your other graphic design needs. And waiting until the last minute to sell them isn’t going to get the kind of results you’re counting on. It’s only natural to host this type of event as a happy hour at a local family-friendly restaurant.
Because the yearbook is seen by students and parents alike, they can reach a wide audience with a relatively small investment.

To start your season off with a bang, a fall business mixer can generate some buzz and bring some new advertisers into the mix, while building a stronger relationship between your school and the local community. You can also partner with a local business organization, like the Chamber of Commerce–ask if they have a list of noteworthy business owners who are already involved in the community, so you can find those more likely to buy what you’re selling. If you include a list of your sponsors on your email communications, and encourage your campus to frequent sponsors of the yearbook, let the people attending your event know. Typically, Wednesdays and Thursdays are the best days of the week to host this kind of networking event. The more benefits business owners see from their investment in your yearbook ads, the more likely they are to buy. Below, I’ll walk you through exactly how to build this kind of business mixer in a way that supports your yearbook ads section, while expanding your connections in the community at the same time! As long as you’re not requesting a private dining space, there shouldn’t be any kind of deposit or consumption minimum, which protects your budget. And that can make putting a little effort into building this networking event really pay off for your yearbook (and your school!) in the months ahead.

Plus, it’s often expected that attendees will buy their own food and beverages at happy hour mixers, so you don’t even have to take money out of your budget for this type of event!
Then send weekly reminders to keep your mixer in front of your invitees, and convince them to attend. Then give them a little more information on how the yearbook impacts the school, both on a community and financial level. Your invite should primarily focus on the opportunity to network with other business owners, and secondarily include a note about your advertising opportunity. Finally, encourage them to sign up for ad space at your table to support the many youth initiatives that the yearbook helps to support and promote throughout the school year. Mention that the event is being hosted by the yearbook committee, so that people aren’t surprised by the sales portion of your event when they show up.

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