An aggregation of media and marketing companies in Australia has reasied $1.5 million for the UN LTD charity which aims to tackle the consequences of youth disadvantage. The UN LTD movement supports the most innovative and effective youth non-for-profit organisations in providing critical services to young people deemed most at need.
Robert Eiselea€™s screenplay, THE GREAT DEBATERS (from a story by Eisele & his friend, Jeffrey Porro), was directed by Denzel Washington. Eiselea€™s original screenplay, HURRICANE SEASON, starring Forest Whitaker and Academy Award nominee, Taraji Henson, was a Blockbuster Exclusive release in 2009. In 2004, Eiselea€™s television movie for ESPN, a€?3a€? (The Dale Earnhardt Story), received the second highest rating for any cable movie that year. Eisele was Executive Producer of the Showtime series, RESURRECTION BLVD., guiding the show to its 2001 ALMA AWARD for Outstanding Television Series. His second WRITERS GUILD AWARD nomination (1995) came with the production of LILY IN WINTER, starring Natalie Cole (a USA Event Movie).
Earlier in his career, Eisele, a published poet, was teaching and writing plays when Michael Mann saw his ORDINARY HERO episode of CAGNEY & LACEY, winner of the 1986 HUMANITAS PRIZE and IMAGEN AWARD. Jurnee starred in a€?The Great Debatersa€? with Forest Whitaker and Denzel Washington, who also directed the drama.A  In addition to receiving rave reviews, the film was nominated for a Golden Globe for Best Picture and Jurnee won an NAACP Image Award for Outstanding Lead Actress in a motion picture. Born in 1964, John Swinney joined the Scottish National Party in 1979 and went on to graduate from Edinburgh University with an MA (Hons) in Politics. Prior to his election as Westminster MP for North Tayside in 1997, he held a number of posts in the SNP at local and national level.
Joel Bailey is a knowledgeable customer experience and service design leader, having spent over 15 years combining user-centred methodologies and business strategy to transform services in the private and public sectors. Alex is a native Glaswegian who, after Strathclyde University, joined the Met Office in the early 1970s.
He has held a variety of posts working amongst others as a forecaster at RAF Leuchars, Glasgow Weather Centre, Senior Forecaster London Weather Centre, and Senior Forecaster for the ITV National Weather.
After London Weather Centre he moved on to manage the Met Office defence network in the south of England and the Mediterranean. As Council Web Manager, Sally's role has been to develop best practice solutions using web and social media. Stuart McRae is an Executive Collaboration & Social Business Evangelist for IBM Collaboration Solutions, responsible for briefing executives and IT strategists on the business value organisations can realise from the latest exceptional web experience and exceptional work experiences solutions, as well as speaking at public events on related topics. Kyle Thornton has been the MSYP for Glasgow Southside since 2011 and was elected Chair of the Scottish Youth Parliament in June 2013. After graduating in Technology and Business Studies from Strathclyde University in 1986, Caroline left Scotland to work in the City of London.
She has been a volunteer business advisor to the Princes Scottish Youth Business Trust for 10 years. Dave Black is a leading digital media consultant based in Edinburgh, with clients all over the world. With a strong background in programme delivery in the public and private sectors, Iain is a customer focused Business Unit Director. Victoria Darragh is an award winning Executive Assistant with over 10 years' experience working in the public, not-for-profit and corporate sectors. A Fellow member of the Association of Personal Assistants as well as a member of the Institute of Professional Administrators, EUMA and the Global PA Network, Victoria regularly presents at conferences and companies across the UK and Ireland, Europe and internationally. Victoria recently won an award at the Mayfair PA Awards for 'Outstanding Contribution to the PA Profession' and has a wealth of experience in creating internal and external PA networks and  working with top companies in the UK helping them to achieve this.
Victoria is extremely passionate about the role of the PA and actively encourages it as a truly fantastic career choice. Lucy Brazier is CEO of Marcham Publishing, specialist publishers of Executive Secretary and The VA Magazine - global training magazines dedicated to the professional development needs of senior and aspiring administrative professionals. As editor of the magazines, Lucy works with some of the best trainers of Executive Assistants in the world to deliver the most up to date and current training in the market.
Lucy runs a LinkedIn group for assistants which currently has over 11,500 international members who share information, network and learn.
A sought after trainer in her own right, Lucy regularly speaks at and chairs conferences & webinars all over the world. She collaborates with trainers including Susie Barron-Stubley, Sue France, Julie Perrine, Melba Duncan, Dewoun Hayes, Eth Lloyd, Dr.
Outside of work Nicky enjoys all aspects of the Barcelona sunshine but when it gets slightly too hot you can find her at the cinema or in the shops. She has worked as a Legal PA for the past 15 years in a variety of Entertainment companies including Sony Music (PA to Director of Business Affairs), MTV Networks Europe (PA to SVP Business Affairs) and the BBC (PA to Head of Independent Drama).
Alison took a year-long career sabbatical in 2006 to live and work in Oslo, Norway as an English teacher and in her spare time is writing her first novel.
Katie’s role working for Jacqueline is quite extensive and has grown in recent years to include people management, business project management and also the leadership of the (small but mighty!) Ann Summers internal PA network. Laura began her career in marketing, and was lucky enough to work on a number of Britain's best loved brands, including Wall's Ice Cream, Flora margarine and everyone's favourite spicy snack- Peperami! Her active involvement on a range of company-wide initiatives earned her the promotion of EA to the CEO.
Having worked in various administrative roles for 11 years and being raised in a family run guest house, Sherien brings a wealth of knowledge and adaptable skills to the PA role.


Sherien is an award winning PA whose achievements include being awarded PA Newcomer of the Year.
Allan has built a network of very talented and successful partnerships across Europe, along with running his own consulting & coaching business in the last 10 years, with Innermetrix being at the forefront of this Journey. A dynamic Training & Development Consulting specialist with extensive Management experience working with leading bluechip Companies. Ability to communicate effectively at all levels of an organisation has been pivotal to success. Gilly gained practical management experience in finance, sales, marketing and training in a variety of roles at Midland Bank, Mars Confectionery and Kettle Foods. A lively, approachable and impactful presentation style makes Gilly a popular and sought after speaker. Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction.
Few people understand the importance of looking after high-profile figures than Joan Serafini.
Smollett made her breakthrough performance at the age of 11, starring in a€?Eve's Bayoua€? opposite Samuel L.
In 1999, he became the MSP for Tayside North, remaining as the constituency’s MP until standing down from Westminster at the 2001 General Election. He lives near Blairgowrie in his constituency and his hobbies include cycling and hill walking.
He is Director of Service Design at Capita, a FTSE 100 company that delivers large-scale multichannel services for private sector and public sector clients such as the BBC, the Ministry of Defence, O2 and Birmingham City Council.
Alex then became Head of London weather Centre where he lead a team of forecasters responsible for severe weather and road forecasts in the southeast of England, rail forecasts for the UK as well as overall monitoring of UK National TV and radio output. He is particularly focused on the business impact of emerging technologies like Social Computing, Mobile Devices and Cloud Computing.
Previously serving as Vice Chair from 2012-2013, the 18 year old is also a student at the University of Glasgow studying Politics & Central and Eastern European Studies. Currently she is employed by Oracle, the largest enterprise software company in the world, as Director for Oracle Scotland. His company, Black Arts, serves a client base which ranges from entertainment and electronics giants to local SMEs and non profit organisations.In a rapidly changing digital world, Dave specializes in helping organizations to understand the new opportunities that have appeared, to find their own distinctive voices and to talk in new and innovative ways with their audiences.
Iain has overall responsibility for the Government Business Unit within Amor Group, ensuring that we provide our customers with the best service and experience.
One Public Sector Expo is a good illustration of the way we can bring together some thinking about the challenges for public services with practical solutions on display around the Expo. With access to the most forward thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of PAs over the last two years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none. She also launched adminchat in January last year – a weekly free training session presented on Twitter and hosted by a different world class trainer every week. This year alone she will have delivered training in the US, Canada, South Africa, Moscow, Milan and of course the UK. Monica Seeley, Marsha Egan and Bonnie Low Kramen as well as organisations including Pitman, OfficeTeam & Hays.
Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP.
Nicky blogs about her experiences and knowledge which has grown over the last decade working her way up from a Junior Administrator through to an Executive Assistant and Marketing Manager at a global events company.
Aspects of her PA roles have included drafting record deals for world-famous bands and working on the annual MTV Europe Music Awards. Within three months she had been promoted to PA to the Chairman, CEO and CFO, and in addition to her PA duties was appointed to a number of projects and forums. As the most senior assistant in her company, Laura now manages her own assistant and works to expand and promote the roles of other PAs within ELEXON.
Since winning she has really enjoyed presenting to PAs at numerous conferences and events in both the UK and internationally.
Sherien currently works as a PA to four directors, the Chief Executive and provides secretariat support to the Board of Trustees of a charity organisation. This has brought with it a vast amount of opportunities which she has taken full advantage of, networking and encouraging Scotland based PA’s to go for awards, connect with each other and share ideas.
Certified Professional Behaviour Analyst, Professional Values analyst Attribute Index Analyst.
With a strong business background and interpersonal skills, Gilly is an enthusiastic and knowledgeable trainer and developer of people. With speeches full of helpful tips and practical suggestions that audiences love for their immediate benefits, Gilly’s approach is enjoyable, frank and very memorable. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations. The first was providing technical support for physiology and neurosciences departments in further and higher education, across Edinburgh.
For the first time in their history, Assistants are starting to get the recognition that they deserve as strategic business partners and not just as a support mechanism.
Jackson for which she won the Broadcast Film Critics Award for Best Youth Performance and was cited by Interview Magazine as one of the five Hollywood stars to watch in the new millennium.


Exceptional network of high-level corporate, celebrity and philanthropic relationships.a€?a€?Proven track record of merging entertainment with innovative marketing and branding expertise to effectively create, and implement multi-platform business strategies, delivering profitable results. In his career, Martin has worked in FMCG, financial services, B2B and Gaming and has spent the last 5 years building a strong and successful digital team in what is Scotland’s largest full service digital agency. He also acts as executive sponsor for key customers and partners, helping them to maximise the business value they derive from the IBM Social Business solutions they deploy.Prior to his current role, Stuart has worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM and Lotus. Kyle is Chair of the Glasgow Youth Council and takes a keen interest in community empowerment, health and the economy.
She is a Fellow of the RSA and sits on various Boards and Committees including E Skills, Scotland IS, Scottish Government ICT Advisory Board, a Trustee of Common Purpose and a member of the 2% club. One of his key strategic aims is to deliver truly efficient solutions that enable our customers to achieve cost savings. Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide. Nicky has experience working in a variety of industries including accountancy, banking, insurance and in the public sector. Laura is also a passionate member of several different PA organisations and is very proud to be a Board Director of the Association of Personal Assistants.
Laura is always keen to connect with assistants that also share her love of the PA profession and she feels that the highlight of winning PA of the Year has been the opportunities it has provided to meet and learn from so many different PAs from around the world. Previous to this Sherien worked in such roles as Secretary to a group of Consultants, Marketing Assistant for an Architect firm, Facilities Coordinator for a construction company and Purchase Ledger for NHS Legal department just to name a few. In addition, Gilly has developed and grown Priority Management in Glasgow with year on year growth; her high standards and expectations throughout the business from administration to delivering training have resulted in a significant market presence. By introducing people to new working processes and by leveraging existing IT, productivity and performance improvements are immediate, tangible and measurable.
Her concept of an event management company seemed to fit in well as another arm of the organisation.The success has come from spotting the possibilities of business events and trips, to and from Scotland. This involved designing and developing practical teaching materials at a time where technology was developing. She has worked for a number of high profile organisations and Executives in both London and Barcelona.
Sherien realised that she wanted to be a PA early on in her career but knew she had a long way to go before being considered for such a role and natural progression in hand with determination and hard work would get her there.
History of successful delivery of a wide range of training solutions within blue chip organisations. Gilly now has a first class team working with her to deliver the Priority Management programmes. She has to organise possibly the most glamorous event ever to hit Scotland.She was the Scottish co-ordinator of the Braveheart film premiere in Stirling, liaising with BAFTA, 20th Century Fox and essential services, such as local police, to ensure the evening for the event went smoothly. She has worked on computer aided learning for both Medical and Veterinary graduates and developed interactive practical programmes using video technology. They celebrate and recognise the role and its importance while encouraging Assistants to take control of their personal development, and drive their own career agendas. Stuart has been involved in many industry bodies, including Guide Share Europe, EEMA and the IETF. Nicky plays an active part in the Assistant community and has written many articles for high level industry publications, presented at events, webinars and trade shows. As well as several science qualifications she has the Training for Trainers Certificate and joined the Institute of Trainers in 1993. Since then she has gained a Certificate in Social Science, with a special interest in Scottish Politics, Equalities and Scottish Law.
In 2002 she became a Quality Scotland accredited EFQM assessor and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers & Commerce (RSA). This move was planned, having found she spent a great deal of time volunteering, training and developing youth organisations. She worked for the National Bible Society for Scotland, developing teaching programmes for schools across Scotland – including remote rural communiites.
This work involved high-tech computer simulations and often travelling back in time 2000 years, 3 times a day! This company has expanded in 2007 and focuses on Training trainers and organisational development. For the last 7 years, Sheila has worked for the Scottish Council for Voluntary Organisations (SCVO), and now works part time for them assisting the sector access rural funding. Reynolds document from 1973 reveals the long-seeded emphasis on targeting teens with cigarette ads: "Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market" (1). Reynolds document from 1998 explains that because only 31% of smokers begin smoking after age 18, and only 5% after age 24, "younger adults are the only source of replacement smokers" once adult smokers pass away (3). An internal Philip Morris document from 1981 explains that the teen market is "particularly important," because "today's teenager is tomorrow's potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens" (4).



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