Fast forward 70 years, and brands are still trying to get their message in front of those who matter, which is no easy task when you take into account DVRs and multi-screen viewing habits. Well do not fear, Google AdWords for Video is a powerful tool for brands and their video content strategies, but only if done correctly. Speak to your audience – When creating video content for the purpose of YouTube advertising, it is important to understand your audience. The content created for YouTube needs to speak to those who are targeted – this will allow a brand to build trust with the viewer, ultimately creating a positive experience.
Grab their attention – There are two types of TrueView In-Stream Ads a marketer can run on YouTube – those that a viewer cannot skip and those that a viewer can. About the Author Latest PostsAbout Blake FifeBlake is BLASTmedia's creative director, hailing from Ball State University.
Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube. Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising.
This follows on TrueView for Shopping ads, launched in May, which enables brands and retailers to run ad cards featuring products on their own videos.
As with TrueView Shopping ads and other TrueView Cards, users will see the “i” icon at the top right of a video. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. With the pending acquisition of leading web content creation firm Next New Networks (NNN), Google’s YouTube is looking to transition from simple distribution of amateur videos to full-on production of professional-quality content. Up until now, YouTube has operated under the belief that it’s more valuable to aggregate and distribute content than produce it. And who better to create that programming than the people that already do YouTube the best?
In an effort to crank out similar stand-alone hits in addition to consistent, programmed series over 12 networks, NNN launched the Next New Creators Program last December to support top emerging creators like The Gregory Brothers. While YouTube has established itself as an important distribution platform for video sharing, partnering with NNN would help YouTube make the transition to publisher and producer.

YouTube has made it easy for anyone to be a video publisher, but we all know that it takes great content to win. This entry was posted in EVERYONE IS A PUBLISHER and tagged Antoine Dodson, Bed Intruder, consumer publishing, Google TV, Next New Creators Program, Next New Networks, The Gregory Brothers, youtube.
In fact, the early daytime drama shows received their name from the adverts that aired with each show. If there is a disconnect between your content’s message and the audience viewing said content, your ad runs the risk of having a negative response.
People are watching videos on their computers and even mobile devices, which is much different than the traditional viewing experience of television. This is why it is imperative that you grab their attention early and fast – within the first 10 seconds. Your ad content is interrupting someone’s pre-determined viewing experience, so they do not want to sit through a two-minute sales pitch of your product. Advertisers and content creators alike must adapt and evolve to the changing digital landscape.
Allow the well-equipped video team at BLASTmedia assist in delivering your message out to the millions of people on YouTube everyday. Whether it's shooting video, working on graphic design projects or animating, he's constantly changing gears which allows him to keep a sharp, creative mind. Shopping ads for YouTube will appear on other product-focused videos on the site, such as unboxings (those popular videos of people opening products, which Google said had 57 percent more views in 2014 than in 2013), hauls (videos in which people show off and talk about recent purchases), product reviews and how-tos. Clicks take users to the landing page on the advertiser’s site that is designated in the product feed.
With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
In the process, they’ll suddenly be competing directly with sites like Hulu, FunnyorDie, and Netflix, not to mention broadcast television itself.
Since Google’s $1.65 billion purchase of YouTube back in 2006, they’ve attempted to improve the quality of the videos they host in order to increase viewership and advertising from those views. Next New Networks, a New York start-up, attracted their attention after producing two of YouTube’s top 10 videos of 2010 — including the number one viral hit, Bed Intruder, created by masters of viral culture The Gregory Brothers. The program currently boasts 65 independent filmmakers, whose work represents more than 50% of the network’s viewership. Their recent lifting of the 15-minute time limit on video uploads for many creators also gives them the capability to host longer and more compelling content to firmly cement their title as the most popular Internet broadcast station.

So if their new approach renders consumer publishing more lucrative and leads to clean, quality videos that people actually want to watch, what’s not to love? Companies like Proctor and Gamble sponsored the shows and promoted their household cleaners, or soaps, to the women watching at home, thus coining the term, “soap opera.” Other companies soon caught on, and the commercial was born. So when YouTube introduced its new advertising platform, Google AdWords for Video, brands seemed hesitant to adopt this new method – worried their content would be skipped after the first five seconds. Targeting methods on YouTube are much more complex than buying airtime on national television. Content viewing habits are much different than they once were and cannot be created and used across multiple mediums; it must be tailored to the platform for where it will live.
It just goes to show: If you can’t monetize the distribution of grainy amateur videos, start making your own. YouTube’s move to create content would help distinguish it from Hulu and Netflix by doing more than just regurgitating TV in a new medium. The video became an overnight success, debuting in Billboard’s Hot 100 chart back in August and propelling Antoine Dodson into the spotlight—in the process turning him into an unexpected web superstar. This is your one chance to interrupt the content the viewer was about to watch, so make it worth his or her time. And now that Google TV, the new web-meets-TV project, has been blocked by all major TV networks from accessing their online videos, it may need to rely more than ever on successful YouTube content to stay afloat. Creating original programming could be one solution to help overcome this current showdown between old and new media.
Therefore the ad’s key message needs to be placed in the first 25 seconds with the remaining 8 seconds as a call-to-action bumper. In addition to speaking directly to the audience and letting them know you understand their frustration, be clear on your call-to-action as well. Viewers will likely see this remaining time and skip to move on to other content – potentially giving you free advertising.

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