With video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business. Put your message in text or graphics on the videos and topics where your customers like to spend time. Share your video content on various social networking platforms like Facebook; Twitter etc.
Youtube clickable video ads can allow the customer to directly launch on to your product page by clicking on the video ads you can also use various Youtube services to track your ad performance and marketing analytics within the platform.
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide. The infographic illustrates the increasing significance of video marketing due to its ever-growing community of loyal users.
Next, MDG’s infographic focuses on the allure of advertising on YouTube and the fact that every company on AdAge’s 100 Leading National Advertisers list is using it to enhance their social media efforts. The graphic offers a glimpse of YouTube’s remarkable growth and reach, showing that 21.7% of Web users visit the video site daily, while nearly 28% check it a few times each week, and 10% visit once a week. Finally, the infographic encourages brands to expand their social media efforts by leveraging the influence and exposure of YouTube.
Leverage YouTube video advertising in your digital marketing strategy to boost your brand’s marketing results.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. In the near term, that’s pushing many big YouTube networks and partners to look hard for new sources of revenue. Instead, according to people in and outside of YouTube, last year the site ended up with a glut of inventory, which put even more pressure on ad rates. Last fall, YouTube invited top programmers for a sneak peek at YouTube Space, a glitzy new production studio it built in Los Angeles; at the event, many of them took the occasion to gripe about the site. Late last year, Machinima, a videogame-focused network that generates billions of YouTube views a month, reworked contracts for many of the video contributors it represents, and let others go completely. Now Machinima, like other big YouTube programmers, is looking to augment its YouTube ad dollars by selling some of its shows via subscriptions, according to people familiar with its plans. Some, like Vice Media, try to find backers like Intel to pay for their videos before they ever make it to YouTube.
Video makers who control their own sites say they are often able to generate much bigger payouts than YouTube provides, and frequently cite CPMs, or ad rates, of $20 per thousand views. Google executives say they don’t have any plans to overhaul their YouTube sales approach.
Up until last fall, for instance, YouTube made almost no money from videos watched on mobile phones, which now account for 25 percent of the site’s views.
Some investors are betting that YouTube will get it right, and that programmers will end up building assets that are as valuable as today’s cable channels. YouTube will make another push for ad dollars in May, when it repeats its marketing event in Manhattan. Rolex - probably the world's top luxury marque - has decided to put a segment of its venerable advertising budget into YouTube, the major online video sharing website.
Google, which own YouTube, has implemented a range of ad formats on the extremely popular website.
YouTube advertiser promote everything from pet food to video games, and everything in between.
It also helps defeat the concept that "if we don't sell online, why should be advertise online." Many luxury and watch brands do not sell over the internet at this time for a variety of reasons. Last, the news of Rolex advertising on YouTube is a sign that luxury brands can perhaps relax their conservative stance on ad placements.
So, if I watch a new Epic Meal Time wherein a monstrous douche is used somehow, I’ve a good chance of seeing a Rolex ad?
I want to buy a watch found here seems pretty good, do not know to pick the help of everyone to the point. This year, the billions of dollars being carelessly spent on TV ads will flow towards YouTube.
Everything that YouTube Advertising is, TV is not: Engaging, Hyper-Targeted, Affordable, Trackable, and the Future. If a company is spending money trying to get my attention because they believe they have a product or service that will improve my life, I’m all for it.
No matter how much you spend on advertising there will always be people who will never buy your product. Unlike TV Commercials, YouTube gives viewers the ability to skip the ads that aren’t relevant. This forces advertisers to be more creative and targeted in their advertising thus giving consumers a better experience and the advertiser a better audience.


The YouTube ads you see now (you know, the targeted ones you can skip) will become the standard on the digital version of the NFL. Compare this outdated model to YouTube ads where the advertiser only pays if the viewer watches half of the ad or 30 seconds, whichever comes first.
It’s the very beginning of this new type of advertising that will grow to 5 Billion in revenue by 2016. Not only are YouTube Ads outperforming TV, but it’s even outperformed PPC Ads in certain industries.
Advertisers can place their video in front very specific types of people with deadly precision. The analytics learned from the advertising campaign is just as amazing as the targeting ability.
Which metrics are more important to you, sales & conversions or impressions & nelson score? Learn YouTube Advertising Strategies to get a return on your ad spend & outsmart your competition. Youtube video ranks at the top place on various search engines which helps the marketers to gain the trust from the customers online.
Don’t just target your own brand or product and prepare a video which can be useful and helpful for your audience. You can also use true view ads and other ads for your business adverting within the Youtube platform.
The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers. It explains that video has already caught the eye of marketers who are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016. These video campaigns have delivered impressive results, with the top 500 brands on the platform averaging 884,000 monthly views and 35,000 subscribers.
Altogether, approximately 60% of Internet users are on YouTube on a weekly basis and more than 100 hours of video are uploaded to YouTube every minute.
As the infographic shows, YouTube offers a captive audience continually searching for fresh and interesting content.
Our 360° integrated approach uses just the right mix of traditional and digital marketing to reach your advertising goals. The world’s biggest video site keeps getting bigger, generating more video views and more ad dollars.
The problem, according to people familiar with the programmer, was that it had guaranteed video makers a pay-per-view rate that was higher than the payouts it was getting from YouTube. Last year, Freddy Wong, whose amateur special-effects clips have won him millions of fans on YouTube, launched RocketJump, a portal he and his backers created to capture more money from his movies. After reclaiming YouTube’s app from Apple and overhauling its Android app, some of those views now generate ad dollars. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success.
Though luxury brands have likely been hesitant to work with the video sharing site because of how advertisements are placed. I was recently watching one of my own recent videos and was extremely surprised (and of course happy) to see a Rolex pre-roll ad with an adjacent supporting banner ad.
First, it heralds YouTube as being a serious destination for luxury advertisers - many of whom are extremely hesitant or at least unfamiliar with internet advertising.
They use this fact as a reason when citing why they don't participate in internet advertising campaigns.
It has often been felt that the location of an advertisement is as important or more important than the marketing message itself.
Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. The Cost Per View with YouTube is now, where the Cost Per Click in Search was 10 years ago.
Many big brands also chose Youtube platform though there are some thousands of video platforms are existed on the web.
MDG Advertising’s latest infographic highlights YouTube’s astounding numbers of visitors and views, along with the hours spent watching and dollars spent on marketing, and breaks down how brands are channeling their efforts. As a result, content marketing has become a top priority to meet consumers’ demand for engaging and informative video content. Yet there are still plenty of consumers to capture since these top brands, including Red Bull, Google, Old Spice, Coca-Cola, Samsung, and Volkswagen, average 2.6 million Facebook likes and more than 200,000 Twitter followers. Brands would be wise to get involved in this wildly popular video-sharing platform to keep current customers engaged and get new ones intrigued. MDG specializes in developing integrated marketing strategies, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, Web design and development, online video advertising, email marketing, social media marketing, and SEO.


International traffic, which also represents many of YouTube’s views but often generates tiny ad dollars or none at all, will take longer to improve.
Last week, Bertelsmann invested in StyleHaul, another multichannel network aimed at fashion-conscious women. It is a fusion of different media styles, different topics, different formats and different sources.
It is also widely known among watch writers and journalists to be a brand that rarely speaks with any type of media in regard to their products. This means that advertisements are matched to videos that are contextually or demographically related to the advertisement. The enjoyable sight was surprising given what I know about Rolex's highly conservative marketing policies.
With Rolex participating as a YouTube advertiser, it will no doubt be a signal to other high-end watch brands that doing so is an appropriate or perhaps wise idea. Though this has always been a perplexing rationale because you can't buy a watch in a magazine or newspaper either - which represent most of the print publications that many watch brands are used to advertising in. This debatable concept has kept luxury ads in mostly the same type of "sanitary," and often low circulation publications. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it. Many brands got succeeded in acquiring good exposure to their business by using the Youtube Video advertising for their business. Stays connected with your audience and follows top marketers and engage the fans with your conversation and link to your videos.
It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts.
The graphic touches on the top YouTube channels and what they generate socially and financially, and explains how results can go far beyond YouTube.
Fanatically protective with their image and market, Rolex's participation with YouTube as an advertising partner is interesting to say the least.
YouTube of course an innumerable wealth of content and probably billions of daily video views that can host advertisements.
With the video hosting site's contextual placement of ads, Rolex has not only said that a venue like YouTube is appropriate for their brand, but they have also opted to lose control of precisely what content their ads appear next to. When comes to the small level business online, Youtube is the perfect platform for their business to develop and gain good attention among the other business already existed on the web. It cites the example of the Old Spice “The Man Your Man Could Smell Like” video advertising campaign, whose stellar YouTube success spawned an 800% leap in Facebook interaction and a whopping 107% rise in sales. Not surprisingly, visitors have been increasing their viewing time each month, from 3 billion hours in May 2012, steadily rising to 6 billion hours in May 2013. This means that while there are plenty of filtering options to choose from, an advertiser only chooses the type of video their ads will appear with, not the exact videos themselves.
I actually saw the same video recently uploaded to Rolex's own official YouTube channel that was formed a few months ago (also to my surprise).
Second, it acts as supporting measure to further legitimize the internet as a prime luxury advertising destination.
This is perhaps the most important implication of the Rolex advertising campaign on the luxury marketing industry. The graphic also notes that “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.
Users who upload videos to the service must be invited to be part of YouTube's partner network before any content can be ad supported.
The system is very similar to Google Adwords, which operates in a similar manner but with text and banner ads on websites. This is not the first time Rolex has engaged in an internet advertising campaign, but such a potentially widespread campaign on YouTube will attract the attention of many consumer and Rolex competitors.
This news shows that Rolex has certainly engaged in an innovative move, and in this situation chose the modern approach versus the traditionally safe one. This helps ensure that videos which may appear after or near ads meet certain legal and quality standards. Though YouTube's advertising program more than likely only involves videos hosted on YouTube's website. Ad formats include pre and post roll video ads (before or after the videos people are trying to view), as well as graphical banner ads which sit next to video player boxes.



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