You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. With a little research, some help from this reliable YouTube guide, and some creativity, your brand can maximize its YouTube success within a short period of time. In order to help you on your way to YouTube glory, we have assembled a list of tried and true approaches, as well as some case studies of businesses that are succeeding in the world of video marketing. Your video marketing strategy should seek to deepen your brand's unique story, but it should not attempt to create an entirely new narrative. Many of the rules that govern content production across other media platforms hold for video marketing as well.
If you only intend to have one or two videos on YouTube, then this tip might not make much sense for you to pursue, but if video is a large component of your content strategy, then consider developing a brand channel that viewers can subscribe to. Case Study: The XBox brand channel organizes materials across a variety of games and platforms in a way that remains user-friendly despite the amount of content that is posted. A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. The runaway success of YouTube has made online video sharing a powerful new marketing channel, and this detailed guide helps you create, implement, and measure winning video strategies that provide actionable insights and increase your ROI. Collaborative, data driven, digital marketing executive, demand generation expert & author.
You can purchase my Social Media Marketing book at Amazon available in both hard copy and electronic.
Obtained an Associates Degree in Mass Communications with a focus on Public Relations and Journalism from Pennsylvania College of Technology - a division of Penn State University.
Obtained a Bachelor's Degree in Information Systems with a Minor in Public Relations from Susquehanna University in Selinsgrove, PA. If I had one word to describe Liana "Li" Evans, it would be "Wow!" Li has been a consultant for my company, J.W. Her passion and experience in social media links all the pieces together in today's digital marketing space - from SEO, to PPC, to Analytics - Li understands how all these factors interact and benefit from each other. Great partners are hard to find and I can say with great pleasure ow fortunate I am the have Li as a partner for my customers.
Her passion sets her apart and gives her the advantage to truly engage and develop a long term relationships with co-workers and customers. Liana is one of those special people that provides high energy and enthusiasm to all of those around her. Using video marketing for sales pages, product overviews, and customer testimonials can boost your conversions and sales.
There is a ton of evidence demonstrating just how effective video marketing can be, and why it should be a major focus of your marketing strategy starting NOW!
For an excellent course on creating both effective and profitable videos, check out Video Spike. For the past several years, I’ve been using a very simple system that has allowed me to make money from home on auto-pilot. PS: As a thank you for visiting my blog, I want to give you a FREE copy of my all-time favorite personal development book, Psycho-Cybernetics! Video marketing is the hottest trend right now online, and the best way to connect, convey and convenience a prospect to take action on your offers. Your stat in #4 that 80% of online sales will come from video marketing within the next five years is a mind bender. It has to be someone I already know and trust, and then I really want to know how long it is…. The way television is going and all the commercials (yuk) no wonder video is exploding everywhere. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year . We have been creating marketing magic for 30 years and have a perfect A+ rating with the Better Business Bureau.
From The PresidentAs President of AVS Marketing Solutions, it is my pleasure to welcome you to our website. Web video SEO involves using keywords on the page the video is embedded in as well as in anchor text links to the page. While a lot of the popular videos on the web are of the home grown, Flip video type, there’s a lot to be said for good video production skills and chapter 6  covers everything from video formats to ideal resolution to editing software.


Of course, all of this translates into a lot of people spending a lot of time viewing and posting content on YouTube every hour of every single day of the week. Doing so risks alienating loyal customers and followers and will go a long way to foster mistrust of your brand. The brand's YouTube channel has little in common with other fast food chains -- no discussion of big deals, or cheap menus, or huge portions. As with a blog post, video content should provide something of immediate use value to the viewer. That story goes that Sal Khan began tutoring his cousins remotely in math and was such a good tutor that suddenly he was tutoring more kids than he could handle while still working his hedge fund job. A brand channel is your brand's home within YouTube, where all your videos are housed together in a neatly organized library.
Through their carefully curated channel, they are able to organize a vast array of material that appeals to wildly different audiences in a non-chaotic and organized fashion. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
Experienced director in both in-house & agency environments who seeks to utilize & combine her digital marketing expertise with her technical background to guide teams in delivering successful marketing and measurement initiatives. After working with Li on over 40 projects, I can say she has a digital marketing mental agility few consultants possess.
Li is a hard worker and is always trying to "push the envelope" when it comes to new ideas and strategies.
In fact, statistics project that, within the next 5 years, nearly 80% of all online sales will come from some sort of video marketing. I teach Business Owners and Network Marketers how to create Instant Authority to get Create More Traffic, Capture More Leads, and Convert More Sales! Seems nobody wants to spend too much time these days and video is a great way to catch attention and if it is good enough, to capture their attention long enough. Video is so powerful in delivering your message and people clearly would rather watch video than read an article.
I have made hundreds of videos and some have got me some big ticket sales, you really do have to put yourself out there and video is a really quick way of doing it..
This includes website design, search engine optimization, reputation marketing,, video production. He gave me a copy of the final book at SES and I thought it very timely to provide a more in-depth review.
With YouTube the second most popular search engine after Google, video marketing is a big part of that answer. If video is in your social media and content marketing future, this book is an excellent starting point. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. With all of these people looking to YouTube to guide them in everything from their choice of car to the finer points of craft beer making, unless your brand includes YouTube as part of its strategy, you are likely missing out on valuable opportunities to expand awareness of your brand, increase your online visibility, attract new customers, and deepen relationships with current customers.
The brand channel interface also allows you to integrate your other social media accounts with your YouTube content. Instead, your YouTube efforts should aim to tell your brand's story in a compelling way, offering useful information that viewers will want to share along the way.
Collaborates & builds teams that design technical and digital marketing strategies, social engagement initiatives and measurement programs that integrate online, offline, inbound & mobile marketing. She is not only able to comprehend a client "wound", but also provide valuable guidance for short term and long term solutions.
Her ability to build a trusted advisor relationship with clients completes her "A" level digital marketing persona. She has a great understand of the Adobe Marketing Cloud solutions and knows how to plan and deliver timely implementations. Li has a large technical experience that sets her as a subject matter expert in the digital marketing industry and at the same time she has a business profile that gives her the ability to interact with customers, understand their pain points from a sales perspective and be able to establish a relationship as a trusted advisor.
When we first got started, it took us some time to get over our fears and get out of our comfort zone, but since then we have shot over 400 videos and still are pretty consistent. No matter what your desire is, our goal is to not only meet your expectations, but exceed them at every turn.


When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.
Embarking on a new or amplified content strategy can be daunting, but rest assured that YouTube success is well within reach.
Instead of attempting to recast your brand via video, a better strategy is to capitalize on positive aspects of your brand's story that are proven crowd pleasers. Their video selection includes footage of trips to the farms the company uses, compelling How it all Began stories, and clever animated shorts that highlight the company's commitment to ethical food production. He was surprised at how many strangers started to watch his videos and Khan Academy was born. The benefits of this are many, including ease of search for viewers who want to watch your videos and an activity feed that shows viewers what you've been up to.
In this way, a Forza fan, for example, need not waste his time slogging through search results irrelevant to his interests. He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Manages marketing technology projects for such companies as QVC, Comcast, American Airlines, Oi, Globo, E!
I have been so impressed with Li's experience - an online marketing consultant who started out as a talented programmer. Her expertise with several digital marketing technologies makes her a hub for knowledge and a true asset on any digital marketing consultancy. But the best part about working with Li is that she is an excellent person and makes the work environment excellent, too.
Let people connect with you, learn more about you and what you do, and the results will follow!
Videos can be uploaded and then embedded in your website, shared on social media and attached to emails.
If, for example, your organization is known for its aversion to sweatshop labor, then this is an angle to explore in your video strategy.
The brand demonstrates coherence of message throughout their marketing strategies, and their video content deepens and extends that narrative. In addition to increasing trust in what you have to offer, an additional bonus of creating highly valuable content is that viewers are more likely to share something that was useful to them with their contacts, thus increasing your reach. Of course, all of the videos are instructional, but that is not what Khan Academy such a good case study. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.
It helps you express your personality, and allows people to connect with you in a way that words alone do not.
With the Internet the cost is far less expensive and there is no time constraints.  We can help you make the most of the Internet and deal with the competition as well. In this way, your brand deepens a reputation that already exists rather than casting about for a new story to capture viewers. What makes their approach to video so innovative is that they enhance value in each video by ensuring that each module is more useful than a traditional "How To." This means that there are lots of graphics, lots of opportunities to watch someone doing or thinking about the process, and a real commitment to breaking down complicated concepts into easily digestible bits.
With some strategic planning and the creativity you bring to all of your other marketing efforts, you are bound to meet with success. She has literally "written the book" on social media marketing and stays absolutely current on trends. When people search for a particular keyword or phrase, Google lists links to videos related to that keyword first! Her blog posts on the myriad of issues around online marketing are valuable, insightful, inspiring and easily digestible. Thanks for sharing what’s working for others in order to help others be successful as well. To top it off, she is a generous, kind, considerate human being I have been truly honored to work with. Call us today and let’s discuss how you can benefit from the popularity of video on the Internet.




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