MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Collaborative, data driven, digital marketing executive, demand generation expert & author. You can purchase my Social Media Marketing book at Amazon available in both hard copy and electronic.
Obtained an Associates Degree in Mass Communications with a focus on Public Relations and Journalism from Pennsylvania College of Technology - a division of Penn State University.
Obtained a Bachelor's Degree in Information Systems with a Minor in Public Relations from Susquehanna University in Selinsgrove, PA.
If I had one word to describe Liana "Li" Evans, it would be "Wow!" Li has been a consultant for my company, J.W. Her passion and experience in social media links all the pieces together in today's digital marketing space - from SEO, to PPC, to Analytics - Li understands how all these factors interact and benefit from each other. Great partners are hard to find and I can say with great pleasure ow fortunate I am the have Li as a partner for my customers. Her passion sets her apart and gives her the advantage to truly engage and develop a long term relationships with co-workers and customers. Liana is one of those special people that provides high energy and enthusiasm to all of those around her.
There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video.
Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks? Every video you have on your channel strengthens the website, because every video points back to your channel page.
Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere.
This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel. Most people are a bit camera-shy and don’t feel comfortable having their faceplastered all over YouTube. But before you even begin the creation process, you have a very important decision to make: What purpose should your video serve? To sell an affiliate product – Here are the three best affiliate marketing strategies used on YouTube. Give them the value – The third step is where you actually deliver whatever information you promised in your title. Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something.

That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank. Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012.
Beautifully designed websites that are  simple to read with engaging sales copy and a video on the homepage. My Mom says half of the world is always looking for the second half, they just don’t know how to find each other.
In addition to being a contributing journalist and panel moderator for TechZulu she has provided seminars in entrepreneurship and technology to many corporations and universities including CBS, SXSW, Disney and USC Executive MBA.
Experienced director in both in-house & agency environments who seeks to utilize & combine her digital marketing expertise with her technical background to guide teams in delivering successful marketing and measurement initiatives.
After working with Li on over 40 projects, I can say she has a digital marketing mental agility few consultants possess. Li is a hard worker and is always trying to "push the envelope" when it comes to new ideas and strategies. Which only validates the fact that video marketing is the latest trend – the numbers said it all.
The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up. Believe us, it’s very hard to knock a popular YouTube video out of the number one spot. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic.
Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly whatis inside the packaging.
Training videos – Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link. While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort.
Star and creator of the video, Michael Dubin, said that in the first 24 hours after the online ad went live, the company received 5,000 new subscriptions. She hosts the first LA Tech podcast "WeAreLATech" featuring LA Startups fueling this city to become a top destination for tech and innovation. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. Collaborates & builds teams that design technical and digital marketing strategies, social engagement initiatives and measurement programs that integrate online, offline, inbound & mobile marketing.

She is not only able to comprehend a client "wound", but also provide valuable guidance for short term and long term solutions. Her ability to build a trusted advisor relationship with clients completes her "A" level digital marketing persona. She has a great understand of the Adobe Marketing Cloud solutions and knows how to plan and deliver timely implementations. Li has a large technical experience that sets her as a subject matter expert in the digital marketing industry and at the same time she has a business profile that gives her the ability to interact with customers, understand their pain points from a sales perspective and be able to establish a relationship as a trusted advisor. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform.
The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice. By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Manages marketing technology projects for such companies as QVC, Comcast, American Airlines, Oi, Globo, E!
I have been so impressed with Li's experience - an online marketing consultant who started out as a talented programmer. Her expertise with several digital marketing technologies makes her a hub for knowledge and a true asset on any digital marketing consultancy. But the best part about working with Li is that she is an excellent person and makes the work environment excellent, too. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.
They acted on instinct understanding people would be searching google to solve a problem, not find their brand, so they named their channel the solution to their product “curebadbreath”, rather than the boring ol’ brand name.
She has literally "written the book" on social media marketing and stays absolutely current on trends.
Her blog posts on the myriad of issues around online marketing are valuable, insightful, inspiring and easily digestible. To top it off, she is a generous, kind, considerate human being I have been truly honored to work with. YouTube meant everything to the growth of their brand; keeping the company lights on, breaking into stores like Walmart, CVS and Walgreens.
They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords .

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