GENetflix's chief marketing officer was the most-successful CMO in the US in 2015, according to ExecRank.
We've also provided details on where the marketers appeared in last year's list, although ExecRank chairman and CEO pointed out to AdAge that year-to-year comparisons aren't entirely perfect because the algorithm gets tweaked annually. Roman is responsible for driving all marketing activities at the world's largest PC-maker, which includes the Motorola mobile division. Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Google charges marketers even when its own checks indicate that adverts were not viewed by human beings, according to researchers. The experts reported YouTube did not count many of the "fake views" they directed at their own videos.
Facebook has announced that 360-degree videos will begin rolling out in News Feeds this week.
Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change. Cadbury's "gorilla" has been named the public's favourite ad of all time, while marketers' top ad is Guinness's "surfer', according to polls run by Marketing celebrating the 60th anniversary of the TV ad break. Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Buzzfeed’s thriving video production arm is a good barometer for the state of video distribution on the web, so Ze Frank, president of Buzzfeed Motion Pictures, is a great source if you want to take measure of the market. Frank leads a group of 160 employees at Buzzfeed’s Hollywood studio who produce 50 videos a week for the company. Other than YouTube, Facebook’s is the most notable and its decision to autoplay video in users streams is changing how Buzzfeed produces video, Frank said. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. In his CES 2016 keynote speech, YouTube's Chief Business Officer Robert Kyncl presents both statistics and upcoming trends for both YouTube and the digital video industry. Kyncl notes that his previous 2012 CES prediction (by 2020, 90% of all internet traffic was going to be video traffic) will be reached one year ahead according to Cisco Systems.
Kyncl cites top YouTuber Michelle Phan's channel growth (up to 7 million from 2 million in a 4-year span) and $500 million brand-business success as evidence of top YouTube stars' popularity with today's audience.


At the present linear rate, only 60% of all video will be accessed by the internet in 2020. Kyncl points to four main trends spearheading the shift from TV to digital: 1) better mobile technology facilitating mobile video consumption, 2) YouTube's "diversity" of user-generated content and original programming, 3) the marriage of music and digital video driving YouTube's platform growth, and 4) digital video provides users a more immersive and interactive experience than TV.
As "the number one home for mobile video," YouTube's Chief Business Officer attributes the growth of this trend to improved mobile tech making it easier to share and consume videos online. People now spend an average of 40 minutes each day watching YouTube on their mobile devices. Kyncl likens the development and forthcoming growth of YouTube's original programming to the start of cable. With the growth of YouTube's platform, artists both well-known and (previously) unknown are experiencing immense search visibility with more and more of their videos reaching 1 billion views.
Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands. He has also been recognized in AdAge's Marketing Top 50 and Creative Magazine's Top 50 list. In today's news, researchers claim YouTube charges for fake views, Volkswagen's CEO goes and Facebook brings 360-degree videos to Newsfeeds.
I am clearing the way for this fresh start with my resignation," Winterkorn said, following a marathon meeting with the executive committee of the VW board.Volkswagen has not named a successor, but said proposals on management appointments would be made to a full board meeting on Friday. As part of the announcement, a number of companies have launched 360-degree videos, including a 360 experience from Star Wars: The Force Awakens made exclusively for Facebook, which you can view here.
He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. CES (Consumer Electronics Show) is an annual consumer electronics and technology tradeshow held in Vegas. However, Kyncl believes digital video will grow at an exponential rate and therefore predicts that 75% of all video will be accessed online by 2020.
A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor. While CES 2016 (January 6-9) featured everything from single-seater drone copters to smart fridges to 8K TVs, Kyncl's keynote presents a critical, one-of-a-kind, forecast for marketers and brands complete with the latest YouTube trends and stats. Lilly Singh and PewDiePie) to resonate and engage with audiences in a much more relevant way than traditional celebrities. Show the different functions, test the products in extreme situations and do a lot of close ups. Consider what others are wanting when they are searching for videos. If you are explaining how to do something, use inflections as you talk and give information that others may not know.
It is also beneficial to show how to do something while talking. One good way to make a marketing video that gets attention is to show people how your product or service works.
This may just help you get less people asking questions so you have more time to work on other things. Communicate regularly with others in your niche.


When you can get your message out to a larger customer base within your niche, you will enjoy more success. Don't be overly complicated in your videos. If you use a lot of technical terms and industry specific language, you are going to bore your viewers. If technical language is required, make a second video to offer a deeper insight into the topic for the more advanced viewer. Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable.
People want to watch somebody they feel that they can trust. A great reason to have costars in your video is that they'll have a network, too. If you bring on an expert in the field, he'll let his network know he's going to be appearing in your video, growing your exposure. They'll share with their network, if the content is good, and you'll get many viewers quickly. To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube.
Do not forget to share your videos with your customers using email and social media. The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it. Keep your logo prominently placed in your video, but make sure it doesn't interfere with the content.
Many companies use a translucent version of their logo to ensure that everything behind remains visible while people will know throughout the video who has produced it and where they can go afterwards to learn more. If you are relatively unknown, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn't happen overnight. Therefore, it may benefit you to discuss the videos on your blog and social media sites. Business who are trying out video marketing would be wise to publish content regularly. If you don't like to be onscreen, this is a great help as well. Make a video, not a commercial. Even if you are selling something, people don't like watching commercials, either on television or online. Instead, make a video that is fun or informative, while still related to your product or service. When each video leads into the next, people will come back for more. Just like with SEO, don't target keywords but instead key phrases.



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