Critics have accused Google of not doing enough to help users find official sources of content.
Music Key will offer ad-free music and music videos that can be listened to and watched offline, as well as a subscription to Google Play Music.
Add it all up, and Google is making a concerted effort to give YouTube users easier access to official sources of music. In addition to putting YouTube in direct competition with the likes of Spotify, Pandora and other music streaming services, Music Key could let Google check another box when it comes to defending itself on piracy issues. In August 2012, Google responded by changing its algorithm to penalize sites repeatedly accused of copyright infringement, and more recently has been testing ads in search results that direct users toward official services like Spotify, Google Play and Netflix. When Music Key rolls out, Google will have a another box it can check the next time it has to defend itself against claims that it’s too easy to get pirated music online. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Internet advertising is a prime example of marketing orientation.  However to have a successful online advertising platform is to have the marketing orientation basics in mind and apply a macro-marketing system which provides customers with choices.
Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads. PPC ads, AKA pay-per-click ads, are advertisements in which the cost of advertising is determined by the number of clicks an ad receives. Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.
Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. Sponsored Stories show a user’s interaction with an advertisers page or product to the user’s friends and larger network. Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers.
Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Tumblr ads come in a few different formats – Tumblr Radar and Spotlight allow for “sponsors,” aka advertisers, to be featured in areas where Tumblr highlights unique content and accounts.
Tumblr also offers sponsored web post ads, which are pieces of Tumblr content crafted by advertisers that appear in users’ main dashboard feed, integrated with normal, user-generated content.
Banner ads are image-based advertisements that often appear in the side, top, and bottom sections of websites.
Google Display Ads are a form of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to host display ads.
Retargeting ads (see similar, Google Remarketing) entice a user to visit a site by taking into account the user’s past web history.
Once the user leaves the advertiser’s site and begins journeying to other websites, targetting ads can be made to appear in certain ad spaces, displaying ads that specifically call out what the user was looking at on the advertiser’s site earlier. Retargeting ads tend to perform drastically better than regular banner ads, with higher click-through rates and conversions. Flash ads are banner ads that use Flash design, often featuring interactive elements to entice users. Reddit ads are advertisements featuring a headline title, destination URL, and an optional photo. What really makes Reddit ads unique are the comments and voting – users can upvote or downvote your ad, giving advertisers an easy read on if users like or dislike an ad.
The best Reddit ads take their audience into consideration – Reddit is predominantly frequented by a young, tech-savvy audience, mostly males. AdMob ads can appear as mobile-optimized text ads, image-based banner ads, or even interstitials ads, which use rich HTML5. Most email advertisements feature a large image with minimal text; users will not waste large amounts of time reading email ads, so it’s important to make your message as clear and concise as possible. Email ads have specific rules – the CAN-SPAM Act of 2003, created to prevent email spam for users, authorizes a $16,000 penalty per violation for spamming individuals, which is why many email marketers in the US use an email service or software to make sure they are in compliance with the Act. Gmail ads in Google’s online email service are contextual ads that are generated by an automated process that scans a user’s emails to discover interests and topics that are relevant to the user.
While privacy advocates are wary of such practices, Gmail advertising is fully automated and Google asserts that no humans read user emails, only robots.
Video ads are growing in popularity as better internet speed performance and online advancements make it fast and easy to watch videos on the web.


Some marketers also implement their own form of Pinterest advertising by hosting contests on Pinterest.
There are at the moment no “official” Instagram ads – just brands being creative and producing Instagram pics that can be shared right alongside user-crafted content. Vine ads operate the same way Instagram ads do – there are no official Vine ads at the moment, but many brands and advertisers produce Vine video ads that serve as natural content-based advertising, integrating with regular used-crafted content. Good Vine ads take a clue from other successful Vines by creating 6-second content that stands out, often implementing stop-motion techniques. Remember to create your marketing strategy first then select the type of online platform that would work best for your business.
Determining the price of your app can be as complex as coding it, especially with the growing options available. Pricing is not just a mandatory step in the submission process but is also an important part of marketing your app. Once your expectations are clear, it’s time to ask yourself how your app will meet these needs and what monetary goals will you set to gauge it’s success. To help with your pricing decisions, look to your competition to understand what pricing models and figures they are using.
Position yourself against these apps and make sure that your app is able to hold its own if not stand out from the crowd.
If you are expecting to make your app premium when other apps with the same offering exist as free, for example, you will need to either rethink your pricing model or modify your offering to ensure the value is there to increase your chance of success. This is a good time to leverage your networks, existing database, social networks and forums if you have them. Price changes should be planned and should be rooted either in marketing or as a reaction to your market.
If you do decide to modify your price, keep in mind that changes in price will have an immediate impact on volume (increase or decrease) so let things cool down before you make the call as to whether your decision was a successful one. When setting your price, it’s better to err on the side of more then less.  Users are more apt to accept a price reduction than they are an increase so if you are teetering between two numbers it’s better to select the higher amount. Planning changes to your price in the form of sales, discounts, coupons and giveaways are great promotional opportunities for your app.
Sales & discounts work well to stimulate known lulls in purchase behavior as well as to spike growth related to calendar events and holidays that fit well with your product. Coupons and giveaways act as great prizes for contests and rewards to your community and social networks.
Market directed economy is a  new marketing orientation which is  vise versa of the production orientation, it offers customers what they need and focuses on a specific target market. Behavioral needs, attitudes, and how present and potential goods and services fit into customer’s consumers patterns.
Urgency to get needed satisfied and desire and willingness to seek information, compare and shop. Advertisers can manage their ads through the Bing Ads service, formerly known as Microsoft adCenter. To learn all about Facebook advertising, read our Facebook Marketing blog post, or check out our list of 45 Facebook advertising tips. These ads take into account a user’s web surfing history data, letting an advertiser show an ad for a product a user was looking at earlier on the advertiser’s website.
Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. With 54 million users posting 70 million posts per day that get over half a billion page views each day, the Tumblr community is an active and lively one. TheGoogle Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. When a user visits a website, a retargetting campaign cookie is attached to the visitor, taking note of what pages and products the user visits while browsing the site. If you’re already using Google AdWords, we have a step-by-step tutorial on creating your own Google AdWordsremarketing ad. While flash is still used subtly in certain display ads, the playful, interactive, and somewhat hokey flash ads that were common in the millennial years are no longer considered a popular form of banner ad. Reddit ads work on a bid-based system, in which advertisers can set campaign budgets and choose how long they want their campaign to run for. On a whole, the Reddit community is very wary of blatant marketing, so posting a Reddit advertisement can be a bit like playing with fire. One of the most common examples of in-game advertising is billboards appearing in sport games. Email ads can be used to notify subscribers of certain promotions, discounts, or new features, among other uses.
Email ads also rely on a compelling subject line to ensure that a user will open the email.


If a user is writing and receiving many emails about air conditioners, that user may see ads about air conditions appear within the Gmail client. The most successful video ads avoid blatant advertising, opting instead for educational, how-to video content that naturally appeals to users, with some (if any) product suggestions discreetly integrated. YouTube advertisements can appear as banner ads, in-video overlay ads, in-stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups. When marketing a specific product, marketers create Pinterest advertisements by adding a dollar sign before the price amount to the description.
While this doesn’t result in direct sales, contests are a great way to drum up user attention, engagement, and boost site traffic, depending on how the contest is organized.
Last week we covered the importance of understanding and being able to clearly articulate your product. Users will factor in price when making the decision to download and use your app, so choose wisely. Getting some feedback directly from your potential users will help guide you in the right direction.
The ideal camcorder for the exploding generation of consumers uploading video content to the Internet, the Samsung MX20 features a customized recording mode optimized for YouTube or multi-media devices, further simplifying the way users integrate the camcorder into their digital lifestyles. The new model features a powerful Schneider lens with 34x optical zoom and advanced noise reduction (3-D Noise Reduction) technology to provide superb video quality.
After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. Once your online marketing strategy is defined you can make a better decision as to which online platform will attract the right target market. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse.
In order to post your online ads onto the Tumblr platform, you’ll have to become a Tumblr sponsor. You’ll typically find them in all sorts of news-based websites, blogs, and specialized web communities. Reddit ads allow for some unique targeting options and are often fairly cheap, with low cost-per-impressions. This can be useful for advertisers because it allows users to provide direct feedback that goes straight to the advertiser. If you advertise on Google AdWords, you can advertise to mobile devices by taking advantage of Enhanced Campaigns. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols. Humorous video ads also perform well, with some funny video ad campaigns finding enormous success, especially when an interactive element is added. Take note that while you do not have to pay Pinterest to create ads, you will have to spend significant time and effort to create beautiful online ads to attract lurking buyers on Pinterest.
His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers.
Below are guidelines to start your success with online marketing by first brainstorming about your marketing strategy then deciding which online platform that would align with your business goals. Many websites brokerage their ad space with ad exchanges such as Google’s Display Network, or you can buy the ad space in the same manner you’d buy an ad on a newspaper.
To serve online ads on the Google Display Network, you need to start by using Google AdWords. Pinterest marketers can then link the pinned item to the official product page to drive retail traffic. Samsung's H.264 technology more than doubles the compression ratio so that it takes less time to send video files via email or upload them onto the Internet. The Samsung camcorder features a large 2.7 inch LCD to help users frame their subjects and review footage even in sunlight. Unlike other camcorders, users can easily import video from the SC-MX20 and play it on MP3 players and other portable multimedia players supporting H.264, without having to convert the files. Appealing to a variety of consumers, the SC-MX20 will be available in four colors, including black, red, white, and blue, all with silver trim. The Samsung SC-MX20 YouTube camcorder will be available in August 2008 with an estimated selling price of $279.99.




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