Over the last few weeks, we have talked at length about the importance of YouTube in terms of marketing & overall SEO for your website.
Google has said that their CPC on blogs & other content sites have gone down in favor of video ads that are used through Adsense on YouTube videos. YouTube SEO might be more important than website SEO due to the strength that Google gives a great YouTube video that a brand has. Most people who work in SEO know that local SEO is much easier to rank for as opposed to running a massive national campaign to rank high for various keywords. A Grand Rapids company that has a restaurant opening, or Las Vegas company who is opening up a new club, will want to have YouTube videos that will be geographically targeted towards those markets. Twitter & Google have an agreement where Google will index tweets from popular profiles or at least profiles that have a very high engagement rate. The New Year is all about trying new things and getting plans in place, so whether you have a YouTube strategy already or not, getting a layout of your next 6 months can help you see success. Creating this plan is definitely time consuming, but overall it can help you stick to your videos and help make sure you’re organized enough to be able to market your channel in a way that brings in the most relevant viewers time and time again. Just as you would with the content on your blog, you have to understand your audience and understand what it is you want them to do when they visit your video—convert, share, republish, navigate to your website, subscribe, etc.
Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved. You can also come up with video content ideas in the same way that you come up with your blog content ideas such as looking at Quora and other social media sites, using tools like HubSpot Topic Generator, or hosting polls and surveys to ask your audience directly.
Naturally, once you have your research and ideas set to go you have to look at your resources and see how often you can publish a video while still putting out quality. Whenever you visit a YouTube page, you can click on the Channel tab to see the channels (as shown above).
Most small businesses will just have one YouTube channel, but if you offer services that have very different audiences then it may make sense to spend the extra time. The scheduling is actually going to be the easy part once you have your ideas in place and you know how often you want to publish videos (especially based on the resources you have available). When you create your calendar, include the title of the video on the day you want it published as well as the employee in charge of publishing that video. When you’re creating a schedule for your YouTube channel, you should simultaneously create a calendar for publishing your videos on your blog. I usually recommend spending one to two months just creating videos and getting a feel for uploading them and reading comments and shares, but after your first few videos you need to look at your YouTube analytics. As you can see on the left-hand side, you can of course dig very deep into this data once you’re comfortable with a YouTube strategy in the first place. Remember that even if you do plan out your content for 6 months that doesn’t mean that you have to stick to the plan exactly—in fact you should make changes as you go.
Whenever you plan something this far in advance it is always a rough plan to help give you an overall direction and accountability, but you’ll make plenty of changes along the way. HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. Hi, multiple channels within your niche is where a lot of big YouTubers are missing the point.
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. Want some YouTube channel marketing tips that will help you get more leads for your business?
In this video blog I’m going to share some YouTube channel marketing strategies that you can use to suck in more leads even while you sleep. Just a heads up if you are going to be around this Wednesday, come learn how to get some exposure for your business and build your audience using one of the hottest smartphone out now, snapchat. If you are like most people one of the reason’s you started your own home based business is because you wanted your time freedom. I personally have videos out there right now that were created several months ago that bring me consistent leads in every month!
But maybe your a little shy to get on the that camera or even afraid, let me help you with that. In the video below you are going to learn some simple YouTube channel marketing tips that will help you generate more leads for your business. If this post was helpful please do me a quick favor and leave a comment, like and share on Facebook.
If you enjoyed this post on 3 Simple Youtube Channel Marketing Tips, retweet and comment below please. If you have ever struggled on Facebook or YouTube with your marketing, or you want to take your marketing results to the next level, I’m going to cover that in today’s tutorial. Can’t Get Enough?Get All Of Our Monthly Updates By Following Us To The Following Social Media Channels. Lucky for you I’m going to give you some top tips from when I ran my own YouTube channel that has 7,645 subscribes with 799,146 total views at this moment in time and still growing although I quit 8 months ago. If you are thinking of including YouTube into your marketing strategy, you need to have some ideas on what you will be creating videos about.
Whilst it may be hard to think of unique content, the outcome is likely to be more of a success. Providing tips about the service you provide for example if you’re a social media agency you could give away some social media tips and tricks.
Keep in mind, if your video is helpful and interesting, people are likely to share it to their friends and followers. As you can see from the above screenshot, there is about 375,000 results for our YouTube search. Another thing you should do is to optimise your video for SEO by having a description that consists of the keyword. As you can also see in the above screenshot, they have entered lots of other text to inform users about what they will learn in the video and also a table of contents for users to jump to specific parts. Video descriptions with lots of text tend to do well for ranking, however the text has to be relevant to the video. You can get an idea of what keywords to enter by using this awesome tool called Keyword.io.

In most cases, videos that are longer than 10 minutes perform much better than videos that are around 3-6 minutes.
Whilst it also comes down to the other factors mentioned above, the more engagement your video has will also help with the ranking. When you perform a search on YouTube, are you more likely to click a video that has an eye-catching image that tells you exactly what the video is about or likely to click a video that doesn’t have a custom image and just part of the video used as the thumbnail? Whilst these are only some small quick tips, they can help increase your video ranking on YouTube. Are you considering teaming up with YouTube creators to increase your brand recognition with an influencer marketing campaign?
First of all, though, you may not be completely certain that you want to give influencer marketing a try by working with someone on YouTube to help promote your brand. A YouTube influencer marketing campaign can be a great way to build brand recognition and convert more customers.
Start with YouTube searches for the keywords most associated with your brand, and then take some time to watch videos from the creators who showed up in those search results. For an effective campaign, partner with YouTubers who create relevant content and fit the best with your brand identity.
Now, you’re probably going to find quite a few different YouTubers who could fit the bill, but you may not be able to partner with or sponsor all of them. Once you’ve selected the YouTuber(s) you want to work with, start communicating with them and offer to partner with or sponsor them.
Successful video creators know their audiences, and they know what their viewers respond to best.
Of course, you will also want to be completely clear about what you expect from them and what they can expect from you. As with any business, it’s important to measure your return on investment, especially when it comes to promotion. For example, one way to track exposure that YouTubers have brought to your brand is to provide them with a custom URL that’s specific to them and the marketing campaign.
This will give you a better idea of how your YouTube sponsorship is going and what you need to do to improve it for influencer marketing campaigns in the future.
Keep these tips in mind to help maximize your results when partnering with the awesome community of YouTubers to promote your products or services. It is no secret that YouTube videos show up at the top of Google search at a much more frequent rate than most other social media sites & websites, but in 2016, the importance of having a great YouTube SEO campaign will be more crucial than ever before. YouTube videos are seen by over 1 billion people around the world, who are watching basically all genres & are always looking to be entertained or have a great marketing message sent to them in a short amount of time. Retention rate is the amount of minutes that are being watched in a video, or the overall percentage of the video being watched. A video that people want to watch for a long period of time is gold for advertisers because of the many opportunities to advertise higher-priced & high importance ads to the demographic watching the content. Doing SEO on a YouTube video will draw more eyes to your brand as more people would rather watch video content than to read through a website. If anything, more SEO might need to be completed because of the sheer amount of people your content is going to be open to on a regular basis. If you are running a particular brand, you will want to create videos that will focus on a local area or content that your local customers can relate to.
Associating your YouTube videos with your Google Plus local page will help out your marketing on a high level, particularly when many companies don’t create videos about themselves. Sharing your video on Twitter with your users will give your video a strong amount of social backlinks, which may not count in terms of full backlinks that are recognized in Google Webmaster, but the social signals will be a key factor in boosting overall SEO. We will expand further about YouTube marketing & how it will be important for various different styles of creators. A great way to see what’s working and what’s not in your industry is to look at your competitors’ channels. Think about that topics that your audience engages with most and start making a list from there, which brings us into the next step.
Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged.
This usually takes a little bit of expertise, so you can outsource this work to marketing agencies or use a tool like Biteable to get started. For many companies this will be once per week, but it’s up to you to decide whether you want to focus on more or less.
This is definitely a lot more work, but it can help make your analytics easier to read (more on this later) and it can help you build a stronger following because your videos will be more consistent.
The cool thing here is that viewers can subscribe to just the channel that interests them; thus avoiding having to look at irrelevant videos. Just make sure that if you do decide to create two channels, you have enough content and enough staff to manage them all at once. You may only have an editorial calendar for your blog and website thus far, so now is the time to create a calendar for your YouTube channel. It should be up to your team to think ahead and produce the video in enough time to make sure it goes live the day it’s scheduled. You don’t necessarily want to publish every single video because that may deter people from visiting your YouTube account, but if you have a video that is relevant and timely or that is getting a lot of attention, consider adding it to your editorial calendar for your blog. This will help make sure that you know how to monetize your videos and create more relevant content and market it the right way to get viewers to do what you want (the goals discussed in the first section).
Some of this data includes earnings reports, devices, traffic sources, engagement reports, and more. Many companies choose to break up their plans into four month increments as well to help things seem more manageable, so it all really depends on how often you want to create and publish videos.
The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates. It boost views and I almost think some of them plan it and in reality they get a well, but hey, it works!
Creating videos and putting them up on YouTube helps you create some serious leverage in your business.
When you are worried about what people are going to think about you think about this, how many of those people are actually going to come to your funeral when you die? There wasn’t as much competition as there is now, so if you want your video marketing to be a success then take note of the following tips.

If your videos are unique you are more likely to get more engagement, than the average video that has been done by three hundred different people. If you’d rather jump on the bandwagon and create content that has already been published, you could try making it more interesting and helpful or change it up a bit to make it unique.
This isn’t only down to using the keyword in the video title, but also due to optimising the video description and using specific keywords. Notice how the video description has “Social Media Marketing” various times along with it also being at the start of the description. They will help define your video, so when someone enters your keyword into YouTube search, your video is most likely to appear.
When you enter your keyword and press the search button, it will return with some keywords which you can pick out and use in your video tags, description and even your video title. Upon publishing your video you will be able to upload a custom thumbnail, these dimensions are 1280 x 720.
Your company can gain a great deal from working with and sponsoring a YouTube creator, but you can’t just toss them some products and expect huge results. We’re here to tell you that video is incredibly engaging and a wonderful marketing tool, and when you work with a YouTuber, you’ll be exposing your brand to their entire audience. Of course, just like with any other marketing campaign, you still have to make sure that you partner with someone that’s the right fit, and take the right steps to ensure your success. To do this, focus on YouTube channels that target the same audience that your brand targets.
Another option is to use a YouTube influencer marketing service or platform which allows you to create a targeted campaign and take proposals from interested YouTubers.
Successful campaigns involve YouTubers that have a strong relationship with their viewership. At this point, you may be tempted to outline a exactly how you want this relationship to work and what you want them to do for you in return for products, payment, etc. Don’t do it! Ask them what kind of partnership will work for them and how they would like to work with you to promote your products or services.
The more clear you are about which products you’ll be supplying, what kinds of payment(s) you’ll be making, and what you expect in return, the healthier and more effective the influencer marketing campaign will be. To do so, you can use analytics tools to track your conversions, sales numbers, and repeat customers. It is the equivalent of the bounce rate on a website – the lower the bounce rate (more times people click around the website) the better your website is ranked in search engines. Getting views is outstanding & always the key, but just as web traffic goes, having content that maybe 10,000 people watch completely to the end or over 50% is going to be more effective than 50,000 people who only watch 20 seconds of a 2 minute video. The SEO is still the basic idea of marketing that we know to hold true – good search keywords, strong meta descriptions, good titles. With Google local reviews being more important than ever, it is important that your YouTube video helps to reflect the local audience that your website is marketing to.
This goes back to doing research on your audience and thinking about what you want them to do when they reach your video.
The two may run together and for some companies it might make sense to include your YouTube schedule on your current calendar (more on this later), but I generally recommend having a separate calendar for each platform.
You will inevitably move things around as the 6 months go on, but this helps to make all of the video content more manageable. It’s a great way to shake things up and keep your audience interested, not to mention remind your blog readers that you have a YouTube channel they can check out.
Also feel free to share this with anyone you know that would like to generate more leads using video. Including YouTube in your video marketing strategy can be quite tough, especially if you don’t know much about it and how to direct traffic to your videos. The second video “Social Media Marketing for picking up clients online (FULL TUTORIAL) Facebook Reddit YouTube” has been optimised very well especially since it’s only been on YouTube for 8 months. It’s recommended to create an engaging custom thumbnail to attract more people to click your video and so that your video stands out against the rest.
If you want your campaign to be a real success, you’ll need to choose the right fit and do a bit of strategizing. Take a look at the comments on their YouTube videos, and then take a few minutes to explore their social media presences. They’ll have a lot of relevant posts and a consistent amount of comments, likes, and shares. Letting the YouTube creators use their experience to provide input and direct the brand-related content they’re going to do for you is really one of the best routes for your influencer marketing campaign(s). As a creator, the key is to make compelling content that will keep a viewer watching their product for a long period of time.
The bounce rate shows Google that the search engines respect the site because people want to see all of the content on the site. Quality is more important than the quantity, however, if the quantity can match the quality, then you have a video that will be one of the most viral videos anywhere on the internet. Once you start having data of your own, you can begin to get more specific with your ideas and the times that work best for you to publish. See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. Not only that, though, you’ll see that they also take the time to engage with their YouTube viewers. You can be out enjoying time with your family out to dinner or on vacation and still have leads come in.
Think of your videos as little workers out there that never need a vacation, you never have to pay them they just sit out there working for you around the clock. You only need to know just a little bit more than the next person to be considered an expert.
So next time you are on the webinar make sure you take some notes and turn those into videos and content.

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