Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube. Free Bonus: Download a free checklist that will show you how to quickly execute this strategy. If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself. And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.
That means you’ll get more high-quality traffic to your video, and ultimately, your site. Like anything in business, the more you put into your video, the more you’ll get out of it. I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal. Subscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
If you make a top-notch video you’re MUCH more likely to get high-retention views, likes, comments and all the things that YouTube likes to see in a video. I consistently see longer videos outperforming shorter videos in YouTube and Google search. This SEO-optimized description helps tell Google and YouTube what your video is about without being spammy.
But in order for your video to rank for competitive keywords, it needs to get A LOT of views. So when you add a link to your latest video in your email signature, that means you get high-retention views like they’re going out of style. It’s a step-by-step checklist that will show you the exact steps you need to take to get your videos ranking highly in YouTube and Google.
I like your idea to run on the long term, could you tell us what other things you’re doing for that ?
Hi Brian, I know building backlinks to your channel are quite important for ranking videos and I was wondering if internal backlinks are worth the effort of creating everyday (e.g. Yes, I meant videos, but you can comment on any page that passes PR (as you pointed out, discussion pages work really well). I just want to say that I am blown away with the information you provided here on ranking youtube vids. Learn how to get more traffic with exclusive tips and insights that I only share with my private newsletter subscribers. Brian Dean is the founder of Backlinko, the training hub for digital marketing pros with over 110,000 monthly readers and a popular email newsletter.
The definition of a search operator is a term (or combination of terms) that is used to refine or broaden a search.
We’ve put together a reference guide of our favourite search operators which you can download from the link here.
Refining your search results with handy operators can help us perform a number of SEO tasks and save a little time while we’re at it.
We are going to have a look at how careful use of search operators within Google will help us to perform a number of funky SEO tasks and save a little time whilst we are about it.

Link building can be a time consuming task so anything that provides a helping hand will soon become another weapon in the SEO armoury. Guest blogging is a great way of getting some links, a great way to start is by getting yourself an outreach list.
Combining a number of search operators into a monster query can really start to uncover some interesting results. The reason why it’s good to target keywords in anchor text is because this way you will have the websites that are comfortable to link (within the website or external) with the keywords you are looking for so now what left is the process of outreaching to convince bloggers to get links. This is another very simple yet advanced search operator which will help you to bring the domains in front which allow you to write for them. These are 2 of many I use in my day to day life which helps me find some good links within minutes. Just like Google, the various other search engines around the web have their own search operators to help you narrow down your results.
While a lot of these search operators are shared with Google, some are unique to a particular search engine which makes them worth knowing about – especially since they can be really handy extra tools for finding the information you want that might not show up in Google.
Bing has recently started gaining traction due to Microsoft incorporating it into many of their products and systems. These ‘shortcuts’ range from turning the search bar into a calculator or measurement converter, to jumping to a certain page on a site without seeing the SERPs beforehand. For example, if you want to see a Wikipedia page on hats but you’re currently seeing the Yahoo!
Again they are Google operators but basically you can scout out all sorts of competitor guest posts, which in the current climate makes for very interesting reading. DuckDuckGo is a search engine that makes a really big deal about how it doesn’t track you when you’re searching online. They have a whole number of search operators, which you might recognise from the previous two examples.
Again, they use the ever popular exact match quotes to include words and minus symbol to exclude others, as well as site: to focus on one particular domain. I like using the * because you can search for words used together though separated by a few between. Many people do web searches, but why not image searches, especially if you’re doing outreach.
As with Google, we can use quote marks, in order to search Twitter for results those words in that exact order. YouTube videos are a great way to jazz up a blog post and provide interesting content to share on social media. I have a column set up to catch mentions of my name or brand that don’t directly reference me in the Tweet. Another favourite is using Twitter’s advanced search to keep an eye out for work opportunities. Let’s say I want to look out for people who want the recommendation of a good wordpress developer. We don’t want to get involved if there’s no money (-free) or if it’s to customise a plugin (-plugin). Answers, and other Q&A sites are some of the most popular sites on the web (Quora rocks a top 500 Alexa ranking).

Even for videos I’m varying anchor text and doing some other things to make sure they rank for the long term.
I’ve been following this blog since you launched and the quality is continuously outstanding, not to mention the information you give away via email, it’s absolute gold!!! I just recently got into ranking youtube videos (it’s WAY easier than personal web pages!). If you sign in and hover over the comment a little arrow should pop up in the upper right corner.
But they’re usually not worth creating videos for because the search volume is so low.
You can in fact use these instructions to search for site specific details or produce complex queries that enable you to pinpoint quite targeted results.
As much as we curse their ever-changing algorithms the search engine provides us with lots of nifty tools to help us investigate site issues, build links or reach out to useful people in cyber space.
Type (info:url) and you can find Google’s cache of your site along with details of when it was last crawled. Type (site:url “keyword”) and Google will display a list of all your pages that are using the same keywords. This saves lots of time as you don’t have to convince the blogger about why you should allow me to write on your blog but this will help you sort the bloggers who are ready to accept writings from 3rd parties.
You can also use this link prospecting method with SEOquake or with the Mozbar plugin in Mozilla Firefox to export your custom search results to excel, populated with metrics. You can also find a lot of great stats and data this way, which can make for excellent additions to whatever content you’re producing.
I’ve found some great stuff this way, and even if it generates no good content ideas, sometimes the sites are great link placements. In fact, the vast majority of Yahoo!’s current search operators are ones you can find on the other two search engines – but Yahoo! This is much unlike Google, which uses your information for building up a profile on who you are and what you search for. I manage some of our clients’ Twitter accounts and this formula allows me to find interesting questions I could answer. There are many uses to this operator, from analysing your competitor’s site architecture and content, to finding internal pages and blog posts including a specific keyword.
I include our short URL in there too so if I’ve shared a post and someone retweets it but strips my Twitter handle out I still catch it being shared in real time to thank them and interact. Do you usually start link building right away, or do you let your video sit for a bit before hitting it with links?
To answer your question: I usually start building links within the first few days after launching it.

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