ShareYouTube has tripled its mobile ad sales in the past six months, pulling in an estimated US$350-million for the Google-owned video-sharing platform.
In an interview with Bloomberg, YouTube vice president of sales Lucas Watson revealed that a quarter of the platform’s one-billion global users now access the service via handheld devices, pushing advertisers to pay more attention to the medium. As has always been the case however, Google would not provide an exact break down of exactly how much this explosion has been worth.
Another factor helping push the growth of YouTube’s mobile ads is the fact that it automates the buying of advertising, splitting airtime between computer browsers and mobile devices, as well as allowing people to opt out of appearing on multiscreen advertising. Christine De Martini, social marketing and media manager at gaming giant Electronic Arts (EA) says her company is among those trying to push mobile advertising on YouTube.
In order to provide viewers with their fair share of ad-free content, Google has finally announced its YouTube Red service. According to YouTube’s official blog page, October 28 is going to be the date when Google officially launches YouTube Red, a new membership that has been designed to show viewers an interesting array of content and that too without those pesky advertisements that end up killing the experience for millions of viewers. Starting off, YouTube Red lets save videos to watch offline on your phone or tablet and play videos in the background.
Another perk of subscribing to YouTube Red is that next year, members will be able to view new and original shows and movies from some of YouTube’s biggest stars. Sing It!: From Fine Brothers Entertainment and Mandeville Films comes SING IT!, a scripted comedy that lovingly satirizes the reality singing competitions that have become a centerpiece of pop culture. Single by 30: In this romantic drama series from Wong Fu Productions and New Form Digital, two high school best friends make a promise to get married if they’re still single at 30.


Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.
Fight of the Living Dead: In an unprecedented social experiment reality show from Alpine Labs, Fight of the Living Dead takes popular YouTube talent and traps them in a frighteningly realistic zombie apocalypse. I Am Tobuscus: From the mind of Toby Turner, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. If you are residing in the United States, then you happen to be one lucky citizen because viewers in the country will be given a chance to try out YouTube Red for free with a one month trial starting from October 28.
Slowly but surely, YouTube is missing a key distribution platform as Facebook’s videos become more popular these days. Facebook announced in September that it was serving up 1 billion videos a day, two-thirds of which were on mobile.
UPDATE: High resolution downloadable posters of the vintage ads are now available through Maximidia.
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The source also states that the service is going to cost you $9.99 a month, and there are several features that are present in it that you will not find in the regular service. The membership will also be extended to the recently launched Gaming app and a brand new YouTube Music app that company will also announce.


In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.
A decade later, with 30 quickly approaching, their attempt at upholding their vow unfolds in unexpected ways. They must use their instincts and gaming skills to survive as they battle the elements for the ultimate prize of survival.
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The analysis was based on 20,000 videos generated by multiple Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the last 12 months on desktop and mobile.
Growth from video views on Facebook jumped 50% from May through July, according to the company. The following has been stated on the official blog page of YouTube concerning YouTube Music.
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