Meet Ryan Deiss and the Digital Marketer team in San Diego, California for Traffic & Conversion Summit 2016. Since then we’ve upped our retargeting game and guess what… it works as well as they said it would!
In this 2-part guide I’m going to reveal not one but two successful strategies we’re using right now to run YouTube In-Stream Video Ad Campaigns. How to setup a Retargeting Campaign for In-Stream Ads….including how to split test different video scripts! You can consider video placement targeting as targeting a group of people that fall into the “cold” category.
Some people have simply never heard of you or your business (cold) and at the other end of the spectrum you have your loyal customers and brand ambassadors (hot). Is skippable — You only pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first.
Can be used to send your viewer to another YouTube video or channel, but also to your own landing page. Is simply a video link, a URL to a video on YouTube that you can target directly with your In-Stream Ad Campaign (as long as it’s monetized). On YouTube, people aren’t just passively consuming content, they are actively looking for content, which means that targeting your campaign to those people can be extremely relevant.
Now, if your product offers them a solution for that exact problem it makes a LOT of sense to run your ad on that specific video — It’s quite likely that your super duper wall-hole-fixer solution is going to appeal to the person that wants to get rid of that gaping hole. Together with using the right message and having a strong funnel in place this can be a highly lucrative strategy. Luckily we’ve found out that spending a lot of time or being featured in your own video ad ISN’T necessary. At Veeroll we simply use video templates: pre created designs for which you only have to change the text, a style of music and optionally insert some of your own pictures. To give you an example, this is a screenshot of the video ad we used for the In-Stream Ad Campaign I’m sharing with you today. Since users can skip an In-Stream ad after 5 seconds you want to capture their attention INSTANTLY by addressing a big pain point. Then, in the following lines you want to make sure to keep them hooked by offering a hint to your solution whilst showing them it’s easy (and in this case free) to get started. Because your script can make or break your ad campaign, it’s a great idea to create several of them and do a split test. To gather 2,400 placements quickly, we go inside the Veeroll interface and simply search for a keyword that is relevant for our target audience. Because, anyone that is interested in learning more about either YouTube or Facebook Video Ads is likely interested in what Veeroll has to offer. When you enter a keyword, our Target tool will then come up with suggestions for Target Lists with 240 placements each, related to this keyword. When you scroll through the search results you’ll quickly see which phrases are relevant and which aren’t. If you’re a Veeroll member you can use our Campaign Builder to quickly export your entire campaign. First you’ll have to start by logging into your AdWords account and then click on All Video Campaigns. This simply means it’s the first time you’re creating a video ad and you still have to activate it.
Once you’re in in All Video Campaigns you’ll once again see a big red campaign + button that you can click et voila….
Video Ad: This is where you’ll enter your unique video link, the ad you’ve created that is hosted on Youtube. In-Display: We uncheck the in-display setting because we prefer to run tests with In-stream and In-display ads separately, so we can use a different type of video for each campaign. Name: For our name we typically choose the keyword that we used as the initial search phrase, which makes it easy to remember later. Inside Veeroll we have an easy feature that allows you to export your campaign in one go (which significantly speeds up the process), but now you also know how to do it manually! I’ve shared with you both the settings we generally recommend as well as the settings we used for this specific test campaign. Below you’ll see a snapshot of our results from the ad we ran to a target audience that is interested in “YouTube Video Ads” (the keyword phrase we started with in Step 2).
Video Ads and Retargeting are both highly effective in their own right, but the ground might start quaking if you combine them! For a retargeting campaign you’ll likely approach this a little differently than when you’re targeting video placements. After all, this time you’re running your video ad to people who have already visited your website. For this specific test we started with a video ad in which we introduced a new feature; our Facebook Video Ad templates. In addition to that we also created 2 other video ads, in which we focused more on the various problems our product solves.
Video Ad 3 focused on the pain point that people don’t have time to create their own video ads.


To able to run campaigns to Retargeting Lists on the Google network, the very first thing you need is to install your Retargeting Tag. After you’ve installed it, the first Retargeting List “All Visitors” will automatically be created. Depending on the amount of traffic you’re currently getting it can take anywhere from a day, a week or longer to fill up. Locations and Languages: we recommend to set this to All Countries and Territories and All Languages.
Since you want to remind them of your awesome product and not annoy them, it’s wise to limit the amount of times each unique user will see your ad. This is simply a matter of selecting Remarketing from the list below on the 2nd page when you’re building your campaign. Once your Retargeting Tag is properly installed, AdWords will create your first Retargeting List, “All Website Visitors”, automatically, which will show up on the list. Once your Retargeting Tag is performing its magic you’ll be able to create a lot more Retargeting Lists, based on rules like specific pages people visited (or didn’t visit) on your website …etc. And, hot tip of the day: even if you’re NOT planning on doing retargeting just yet, make sure to get that piece of code on your website ASAP. After the recent youtube changes looks like you pay for every link the user clicks in your video, am i missing something? So, in other words this means that if a user clicks before the 30 second mark (engages with your video) you indeed pay for that click. The only clicks that are still free are clicks on annotations, that you can add to your video ad from within your Youtube channel. This can happen for example when someone clicks on an annotation in the ad, instead of on one of the other areas that are counted as ?video interactions?. Conversions can also be applied to when a lead buys something and is then converted to a customer. T-Enami.org - A Welcome, all who like old Photos of Japan !YOU ARE ONE OF OVER 100,000 VISITORS TO THIS SITE. Luckily that’s very easy to setup inside AdWords and I’ll show you exactly how to do that in part 2 of this guide.
For example, “how to create YouTube video ads” is a perfect keyword phrase for us as the placements inside those lists are exactly what our target audience is looking for.
When you then create a dummy campaign and pause it immediately, your All Video Campaigns tab will be available).
Once you’re running a dozen or more campaigns it will become hard to remember what’s what, so using a formula for your titles is recommended. This is because with partner sites we don’t have control over whether our Call To Action or annotations will be clickable. In case you’re running a local business you can even choose to only run your ads to people that are located within a certain radius of your company. If your whole website is in Archi (yes that exists!), it can be a good idea to target only people who’ve set their main language to Archi.
You can set this ad to unlisted if you don’t want your subscribers to see it and just want to use it as an ad. But if you want to, you can change the mobile bid adjustment to stop it from showing on mobile devices.
For this campaign we don’t change any of these and just move on to the next step by clicking Save and Continue! For industries that are competitive it can work well to bid a little higher, for example 0.50 cents or even a dollar.
As I’ve mentioned, in this article we are specifically covering Placement targeting and Retargeting.
If you don’t see views before that, no need to start harassing the AdWords support team just yet!
So, it pays off to think of what it would be that would entice this group of (warm) people to take another look at your product. As the chance is quite high that a lot of our previous website visitors didn’t know about this feature yet, we wanted to let them know now. You can’t use this retargeting list until there are 100 or more people on it, but that shouldn’t have to take too long. As you’re targeting people that have previously visited your website, it’s safe to assume they are interested enough to retarget, regardless of their location or language.
If you’re retargeting on YouTube, it means that you’re not running your ad on specific placements, but (potentially) on every video that your audience is watching.
Of course this depends on your own strategy and insights and there are no fixed rules here. For now I hope you have enough information and inspiration to get started with your own YouTube In-Stream Ad Campaigns — and if you have any questions, post them in the comments and let’s start a conversation! Official video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.
For example this happens when someone sees your ad, doesn?t take any action on it and later goes back to your website to sign up.??
In this case, it is probably referring to when a viewer is converted to a lead, which happens when they’ve seen the video and then they opt into your capture page.


For example: your initials (if you work with a team) + type of campaign + used keyword phrase …or something else that’s way smarter.
Yes you can, but we’ve noticed that this type of budget often helps to kickstart the campaign.
Since we don’t want to run a bunch of ads to people who can’t click on them (d’oh), we leave this box unchecked… safety first! But, in case you’re using a language (like English) that a ton of people understand, this is less important.
Once you enter the link you’ll get a little preview to make sure you’ve selected the right one. For our test we used a video template that had a Call To Action button optimized for desktop devices. This doesn’t mean you will actually pay that much for each view, but it will increase your chances of getting into the “bidding game”.
If they’re active YouTubers that might mean they will see your message a gazillion times a day, which can get KINDA annoying. And, she's from the Netherlands, where they don't wear clogs and smoke weed as much as you might think!
For example, a huge part of the world may not have their first language set to English, but they might still understand it well enough to be interested in your product. That’s why we chose to decrease our mobile bid adjustment by 100% (which means it WON’T show on mobile phones). OTHERWISE, BEGIN SCROLLING DOWN FOR A TREASURE-TROVE OF RARE AND BEAUTIFUL PHOTOS OF OLD JAPAN. ENAMI WEARING SAMURAI ARMOR, TAKING A REST BETWEEN POSES IN HIS YOKOHAMA STUDIO, CA.1898-1900. ENAMI, OTHER WELL-KNOWN JAPANESE PHOTOGRAPHERS WHO OPERATED DURING THE MEIJI-ERA (1868-1912) ARE MENTIONED THROUGHOUT THE COMMENTS.I HOPE YOU FIND THE STORY AND DATA BOTH INTERESTING AND HELPFUL. FOR THOSE WHO ARE HERE PRIMARILY TO LOOK AT THE IMAGES, I HOPE THAT YOU EXPERIENCE SOME ENJOYMENT IN GAZING AT A FEW OF ENAMI'S"LOST PICTURES" OF OLD JAPAN. THOSE THAT LIVE FOR DISCOVERING NEW DATA AND CONNECTING THE DOTS WILL NO DOUBT FIND SOME EYE-OPENING REVELATIONS HERE.A OF COURSE, WE ALL LOVE KIMBEI KUSAKABE AND THE REST OF THOSE ILLUSTRIOUS JAPANESE PIONEERS OF PHOTOGRAPHY WHO GOT THEIR START LONG BEFORE ENAMI OPENED HIS OWN MEIJI-ERA STUDIO.
THEIR BEST WORK IS ENOUGH TO TAKE YOUR BREATH AWAY.HOWEVER, ENAMI ALSO HAD HIS FANS AND FRIENDS, BOTH AS A PERSON AND AS A PHOTOGRAPHER.
AS YOU SCROLL DOWN THESE PAGES, FOR A FEW MOMENTS YOU MAY STEP INTO ENAMI'S SHOES, AND TAKE A PEAK THROUGH HIS LENS.A LIKE SO MANY OTHERS --- SOME NOW FAMOUS, BUT MOST BEING FORGOTTEN --- ENAMI DEDICATED HIS LIFE TO CAPTURING, AS BOTH ART AND DOCUMENT,A WORLD THAT WAS QUICKLY VANISHING BEFORE HIS EYES.
AS THIS SITE IS A PERSONAL HOMAGE TO ENAMI, YOU WILL FIND SOME AMATEUR ELEMENTS, AND THE OCCASIONAL PITFALL. AT ALL TIMES, PLEASE "EAT THE MEAT, AND SPIT OUT THE BONES" WHILE DIGGING FOR VISUAL TREASURE.DISCOVERING THE OCCASIONAL GEM OF A PICTURE, OR ODD BIT OF INFORMATION, WILL HOPEFULLY MAKE THE SCROLLING WELL WORTH IT. The general wording seen above was fairly common to all photographic self-promotion during the Meiji-era, and actually contains less specifics than some of his studio ads which he placed in various guide books of the time. OGAWA, who was actually a year younger than Enami, was still his "elder" in terms of experience. It was photographed by Enami's friendly competitor and neighbor Kozaburo Tamamura, whose studio was located at No.2 Benten Street. It would be built in 1894 just down the street on the right hand side, and appear in endless views and postcards as the most recognizable landmark of Benten Street. Other images of Enami's studio -- both interior and exterior views -- are shown farther down on this page.A  While offering many of the same services and productions as his contemporaries, he also engaged in other activities that made him unique. Further, while no photographer did "everything", Enami worked and published in more processes and formats than any other Japanese photographer of his time. A He was one of only a few photographers born during Japan's old Edo-Bakumatsu period, who went on to photograph right through to the Showa period of Emperor Hirohito.Enami was also one of the few to experience, and then successfully outgrow his roots as a traditional maker of the classic, large-format "Yokohama Shashin" albums.
While successfully embracing the smaller stereoview and lantern slide formats, he added to that a portfolio of Taisho-era "street photography" that maintained his own unique and artistic content. Enami and Kimbei Kusakabe are now the only two Japanese photographers known to have a surviving list of their commercial 2-D images. While Enami's 2-D portfolio contained a sprinkling of older, public domain images, his 3-D images and slides made from them were wholly his own.A THE 3-D CATALOG "S 26. Girls Looking at Pictures" A Maiko and two Geisha Looking at Stereoviews in Enami's Yokohama Studio. One of over 1000 cataloged 3-D images of old Japan.A THE "CATALOG OF COLORED LANTERN SLIDES AND STEREOSCOPIC VIEWS"A  Not surprisingly, Enami matched his older Catalog of Meiji-era Prints with a separately published catalog of his classic STEREOVIEWS. In the case of the 3-D Catalog, the lantern-slides were all made directly from one half of the stereoview negatives.
The Cover and two sample pages of the Stereoview Catalog are shown just below in the Enami Activity List numbers (6) and (9). ENAMI'S ACTIVITIES and CONTRIBUTIONS TO THE WORLD OF JAPANESE PHOTOGRAPHYA A  For the moment, based on a wide range of primary sources, it is now clear that T.




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