Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube.
Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising.
This follows on TrueView for Shopping ads, launched in May, which enables brands and retailers to run ad cards featuring products on their own videos.
As with TrueView Shopping ads and other TrueView Cards, users will see the “i” icon at the top right of a video.
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
April 29, 2016 by Jennifer Slegg Leave a Comment Google has expanded a popular feature to show Android users when the app they are looking at contains in-app ads or not.  This follows the recent addition of the in-app purchases note that shows up on some Android apps that have in-app purchases available. Could this lead to a drop in installs for apps with ads?  It is definitely a possibility if it turns out that app searchers are heavily preferring apps without in-app advertising.  So it could also mean that some app developers chose to remove ads because of it.

It does appear to be in the midst of rolling out, so not everyone has it enabled on their Android device yet.
There doesn’t seem to be a way to filter out apps depending on whether they have in-app advertising or not.
She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade. Video platform ranks its top ads for the month and leading creative and media agencies so far this year.
YouTube released its top ten video ads from last month today, along with its midyear ranking of the top creative and media agencies with ads on the site.
In addition to ranking its top ads, YouTube also awarded Gold, Silver and Bronze status to the creative and media agencies that have scored the most ads on the site between January and July of this year.
With 12 ad placements for brands like Old Spice, Coca-Cola and Nike, Wieden + Kennedy won the Gold as the top performing creative agency on YouTube so far this year. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. Shopping ads for YouTube will appear on other product-focused videos on the site, such as unboxings (those popular videos of people opening products, which Google said had 57 percent more views in 2014 than in 2013), hauls (videos in which people show off and talk about recent purchases), product reviews and how-tos.

Clicks take users to the landing page on the advertiser’s site that is designated in the product feed. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. Please keep in mind that all comments are moderated according to my official commenting policy. Starcom followed taking the Silver award, and MindShare and Wieden + Kennedy won the Bronze. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.

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