With video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business.
Put your message in text or graphics on the videos and topics where your customers like to spend time. Ok so the last infographic for you guys today from us, its on the history of advertising on YouTube. La agencia especializada en investigacion de mercados online Ask Your Target Market (AYTM) revela cifras de un estudio sobre la penetracion de YouTube en cuestiones publicitarias, y deja ver las grandes areas de oportunidad para los que quieran usar esta tendencia. Mas de mil millones de personas en todo el planeta son usuarios de YouTube de forma activa, lo que representa que cada minuto se suban mas de 100 horas de contenido a su plataforma.
Sin perspectiva, la cifra pareciera ser muy pobre y hasta decepcionante, pero si consideramos que hablando de publicidad audiovisual, la television sigue siendo la que se lleva la mayor parte, sus numeros en referencia a YouTube y sobre todo a la inversion publicitaria, no son tan distintos.
El estudio de AYTM compara que en el terreno de la television, solamente el 6% dijo prestar atencion a la publicidad, mientras que 12% dijo no estar interesado en consumirla. Aunque la television es el maximo canal ATL y YouTube supone ser una herramienta clave en el marketing BTL, ambos pretenden llegar a un auditorio cada vez mayor, y ante las grandes distancias entre sus respectivos presupuestos publicitarios, la penetracion y efectividad de Youtube podria ser considerada mas efectiva que la television. En este sentido, una de las grandes afirmaciones y tendencias es que la publicidad nativa es mas efectiva que la tradicional, es decir, que no se trata de mudar los spots televisivos a Youtube, sino de desarrollar y posicionar una forma natural de hacer publicidad para esta plataforma, segun consideraciones de Oscar del Santo, asesor digital en Social Consulting Media. Es por eso que apostarle a la publicidad en YouTube es muy rentable, siempre y cuando se tenga claro que se quiere hacer, para que se quiere hacer y como se quiere hacer, advierte el experto, ya que la inmediatez del marketing digital exige que una campana publicitaria en linea sea mucho mas corta, interactiva, distinta y emotiva. De esta manera, para que los videos publicitarios sean mas vistos por los usuarios, las marcas deben apostarle a dos fines fundamentales en Youtube: informar y entretener, objetivos que no estan peleados entre si, ya que mientras tus contenidos sean utiles, sencillos y personalizados, la interaccion y fidelizacion seran consecuencias naturales. Para que tengas mas claro como se logra, el experto sugiere que le apuestes a pequenos videos tutoriales, como un “paso a paso” o “como se usa”, donde expliques el uso de tu producto o servicio, ademas de contar historias y vincularlas con tus demas plataformas digitales, ya que hoy en dia, no estar conectados en distintos canales es un lujo que no te puedes dar. El pasado 24 de mayo, Cinepolis subio a sus redes sociales un video promocional usando el fenomeno cinematografico mexicano, Nosotros los Nobles, logrando casi 6 mil compartidos, solamente en Facebook. YouTube Advertising: How to Advertise in YouTube Videos You are using an outdated browser.
YouTube advertising and monetization of the videos on your channel through the YouTube Partner program is available in just about every country these days.
People always ask me to take a look at their blogs and give them my advice about how they can get more traffic or how they can reduce their bounce rate. Take those flashing Google AdSense blocks down from your blog and put them up where they will get more clicks – on YouTube! Ok, now that we got that out of the way, here’s the deal on how to monetize YouTube videos. When it comes to a successfully monetizing your content on YouTube, the most important thing you need to do is have good titles and meta data in the description and tags of your video – the same way you have them on your blog posts. If you watched the video, you’ll remember that I admitted to making a huge mistake where with the SEO of my videos is concerned. Google added an option for us to block specific advertisers from appearing on our YouTube videos.
Now the way this works you have to understand that someone who sees this ad and continues watching it they’re really an engaged person and they probably will still continue to watch your video as well.
So now I have a task for myself is to go back through all my videos and make sure that the tags are appropriate because the advertisers aren’t seeing things very specific things that I think people might be searching for. So that’s your action step for today you have your YouTube channel already you’ve got videos up there go in there find out what Google is suggesting to you for tags first make sure that you have all those monetization options turned on and the tags that Google tells you that you need to add, okay?
Add me to circles on Google+ If you have questions, or want some feedback about your blog, sign up to get free tips and resources to help you expand your audience! Thanks a lot Ileane, i think Youtube is often ignored and most of us just focus on our blog, posts and it’s ranking on Google. From my experience your videos can drop in the Youtube or Google search results if your description is modified after a long time and a link is inserted over night. Hi Julius, I’m not sure I understand what you are referring to because no one has ever contacted me with an offer like this.


Ms.Ileane gives very good guidance for every one ?? Great articles Ileane , Last but not least , sometimes we should split test with ad format on certain videos which give high ROI. Suresh, it might be difficult to do any split testing because the income isn’t broken down by the type of ad. I agree with your topic Ileane because i have using YouTube monetize method a long period of time and i am getting revenue more than my blog.
Roz, I can only assume that my YouTube channel is getting less traffic than my blog, but I think you’re right. I will also use youtube for web promotion for my website i have designed this from 6 month its started on March 12, 2012 and domain left for next 6 month. Does anyone have any stats for how much people make per view or what the conversion rate is for youtube adsense revenue.
I like to set daily income goals for myself and right now I’m doing quite well with reaching them.
I think it’s easier to do Twitter ads because they seem less confusing and they have less options, but Facebook might bring in more actual income.
Mientras YouTube crece y se reconfigura tras ocho anos de vida, algunas cifras sugieren que la forma en que se hace publicidad en esta plataforma no es necesariamente la mas efectiva, o al menos no en todos los sectores.
Los datos del estudio mencionado afirman que del total de personas que usan frecuentemente Youtube, solo el 5% dijo poner atencion a la publicidad contenida en los videos, mientras que 81% reconocio abiertamente no estar interesado en consumir anuncios. Esto significa que a traves de YouTube, la conexion con los usuarios se da mas por el storytelling.
While I can’t testify to any added “truth” value, True View ads are a great deal budgeting wise because you only pay when viewers actually choose to watch your video. Yet picking the right ads for your YouTube Videos can make a huge difference in your earning potential.
My point is with all those ads all over the place there’s no wonder some blogs have such a high bounce rate and no wonder people visit your blog one time and never return. Keep in mind that YouTube is the number two search engine on the planet so why not take advantage of it. Let me know in the comments if you’re ready to get started with monetizing your videos and taking advantage of YouTube Advertising formats. The first one is for basic info the second one is the one we’re going to talk about today which is the Monetization Tab. I'm Ileane and this blog was created to help you learn about WordPress blogging, Social Media Optimization, YouTube Tutorials and more. Youtube videos can be used well to make money and your point about the way we use ads on our blog is also extremely valuable. We work so hard to get people on our site, let’s not send them away as soon at they get there. It sounds like a scam and I hope most of my friends would be able to see this one coming a mile away. I will try to split test after adding some more videos and keep posted about this in your facebook group. I sure think that creating video is essential for our website to gain more traffic, I am currently using the technique right now, trying to be more creative as possible to gain more views and backlinks as well. Ilane, youtube is the second biggest search engine in the globe, but its a video streaming sites also if we search for any keywords then first the competitors SERP launch after youtube link in 6th or 7th rank, how can you define those things.
I have listened to some of your videos on Youtube and I’m really eager to start the video strategy. Well, you should try to start off with a 20 or 30 second video so it will take you less time to upload.
To top it all off, YouTube provides free hosting for your videos too (which is nothing to sneeze at by the way). It’s easy enough for me to fix that by following the relevant suggestions from YouTube so I can promote my content more effectively on the platform.


They will be there whether you earn additional income from them or not those are the display ads. Now those are the ads that will play before your video and the person who’s watching the video gets the opportunity too stop or skip the ad after five seconds ok so those are the three different types of ad that you can have to monetize your YouTube videos.
Actually I have this link set to go to my blog for the article I probably need to change that to the affiliate link but that’s ok alright. Some people actually contact Youtube video posters and ask to rent their movie description for a link. Justin Bieber first got discovered on YouTube, and more recently YouTube has made Psy’s hit “Gangnam Style” the most viral video of all time. Although this might sound like a way to earn even more money besides the money earned from the ads, don’t do it! What’s great is that with this option, you can create videos longer than 30 seconds, allowing you to experiment with video ad lengths.Since you pay the same amount whether the viewer watches 30 seconds or the whole extended video, you can get more exposure for the same price. In fact, some studies have shown that longer videos (closer to the 60-second ballpark) tend to do better than the shorter ones. With YouTube being increasingly viewed as the place where pop culture happens, its advertising potential continues to grow exponentially.YouTube’s advertising potential is as big as the record industry itself, hence Psy being invited to meet with Google’s Eric Schmidt (and the resulting obligatory dance lesson). My theory is that longer videos are probably developing a richer story that is keeping viewers engaged, rather than throwing out a short “look at this, you should buy it” ad.In-stream ads allow for contextual targeting, interest targeting, and demographic targeting. These viral videos aren’t just sensational fads – they are big advertising money.Logic dictates that marketers should go where the people are – YouTube!Want to be the next “Gangnam Style?” Don’t we all?
Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos.Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads.
You can use topic categories and keywords to specify where you want these banner ads to appear.
You can customize your channel to express your business’s personality, and make it easy for viewers to subscribe to your future videos.Taylor Swift’s example of a colorful customized YouTube branded channel. Bright, colorful images that will grab the eye are best practice.In-Video Overlay Ads – In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries.
A bit too colorful for my taste, but I’m sure the tweens love it.Advanced Targeting Options – YouTube advertising offers some great demographic targeting options including niche interest targeting and age targeting. But there’s no denying that they are impossible to ignore, even if they are X-ed out immediately. This immense ad takeover doesn’t come cheap – a single day will cost you around $300,000, so this option is primarily for those with the deep pockets. Don’t even think ‘sales pitch.’ Think about quick how-tos, or positive reviews from customers. Be personal.” No one goes to YouTube looking to watch extended daytime infomercials.Need some ideas? Check out our Guide to Creating YouTube Content, packed with video ad concepts and ideas, as well as information on recording your video and optimizing it for SEO. And if all else fails and you’re really stuck, fall back on YouTube fundamentals – kittens! Revolutionary!Audience Engagement: YouTube can be a great venue for connecting and interacting with customers.
A great example is Old Spice’s video response campaign in which they had Isaiah Mustafa, aka “the man your man could smell like” release a number of videos on YouTube answering questions and comments put forth by fans on Twitter and Facebook. The campaign was incredibly successful, with Old Spice’s Twitter following increasing by 2700%Customer Help: YouTube is a great place to offer how-to video solutions for common customer problems.



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