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If you’re in sales (I believe we are all in sales of one form or another), consulting or ministry , the sooner you figure out the best way to communicate with each of your clients or potential clients, the more you can get done. I much prefer face-to-face meetings as well, but I love the simplicity and accessibility of texting.
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content.
Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. Fundraising content embraces both storytelling and the concept of marketing, but it is unique in that its primary purpose is to inspire individuals and businesses to give money. For many years the dominant benchmark for whether a nonprofit is successfully using mobile and social media has been if it engages or not, but engagement for the sake of engagement is a flawed communication method.
For nonprofits that cannot create content on a regular basis, embracing content curation can help you fill in the gap in your content strategy. FACEBOOK, SOCIAL MEDIA HEATHER MANSFIELD Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence.
HEATHER MANSFIELD After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. When you take the Straight Talk® survey, the first payoff is discovering the styles of communicating you use most often – Director, Expresser, Thinker, or Harmonizer. No one style is better than the others, but it may be to your advantage to play up one style over another, depending on the situation. You may also wonder whether people from different countries or places of origin prefer certain styles. Imagine someone who likes to get things done—whether it’s building a new product or starting a new company.
Now imagine people whose modus operandi is expressing themselves, talking about their ideas and opinions and feelings and experiences. If a Thinker is considering buying a new computer system, for example, she’ll ask for all the comparative data.
As you might surmise, Thinkers tend to be more cautious than either Directors or Expressers. Harmonizers are attuned to people’s feelings, and they like to talk about people—not in the same animated or aggressive way Expressers do, but more quietly, with less attention drawn to themselves.
In short, Harmonizers are quiet, caring people who express pride in the accomplishments of the team. One of the earliest efforts at understanding human nature was led by a school of Greek philosophers who maintained that people’s characters were determined by four special “humors.” Each humor was concentrated in a particular bodily fluid. In this lesson you’ve learned about the four communication styles—a modern counterpart of the four humors. More important, as you begin to appreciate how people see things in four very different ways, you will begin to appreciate how around us revolve four different worlds—the worlds of the Director, Expresser, Thinker, and Harmonizer. Straight Talk® teaches you how to identify your own communication style and that of others, and how to modify your style for strategic results.
My research interests are in Health and Interpersonal Communication, both in face-to-face settings as well as in computer-mediated communication, with a special emphasis on perceptions of health-related disclosures and its effects.
Currently, I am investigating the nature and function of stigmatized disclosures in pro-anorexic websites. I’m the guy who looks forward to a party to meet someone new as oppose to dreading have to walk in a room full of strangers.
His communication language is a string of profanities because he's not smart enough to come up with anything else.
When writing and designing content, keep those five words at the forefront of your mind and work toward having those five words become synonymous with your online brand.
When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit. A good story published on blog that receives a lot traffic and has a strategically placed donate button may result in a small number of passive donations, but fundraising content is written to tap into the core characteristics of what motivates donors to give online (as discussed in Chapter 5) and not just once but multiple times. The overtouting of conversation as the ultimate metric of mobile and social media success has unfortunately been overdone.



On mobile and social media, whoever shares, posts, tweets, and features the best content wins.
Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content. The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. We tend to favor two styles over the others, but we have the ability to use any of the styles in different situations. Expressers have lots of ideas and thoughts going on at once, sometimes so many that the ideas tumble out of their mouths before they’ve had a chance to edit them.
They like the process of working through all the details, the nuances, the ramifications and implications. They play out scenarios in great detail in their minds, thus they’re likely to consider other people’s needs and feelings before acting.
Unlike Directors, who rarely miss a deadline, Thinkers will give themselves “extensions” in order to make sure the project is done correctly the first time. Picture someone who listens to other people’s problems, someone who is steady and dependable, someone who will offer sympathy when your child catches the flu.
They’re focused on the group’s well-being; one of the Harmonizer’s trademarks is being a team player.
By training yourself to identify and understand each style, you’ll quickly learn to appreciate some of the subtleties in people’s communications—the hidden meanings behind their words, the types of things they pay attention to. Using exercises, surveys, and real-life case studies, Straight Talk® helps solve today's most urgent organizational dilemmas. Specifically, I am interested in how individuals manage stigmatized information and stigmatized identities in online health contexts. In the future, I am hoping to extend this work to different stigmatized contexts because extant research has acknowledged the use of online venues to address stigma, but it is still in the primitive state and there has been a paucity of thorough analysis on the functions of stigma communication online. Most of the time that I find myself in a new situation, I look forward to making new friends. Yes, some of my clients have such difficulty focusing that they can’t even stand reading through emails, much less sitting through meetings.
He will not say much during our conversations but always follows up with a long, detailed email of his thoughts on what we discussed. The easiest way to craft your tone of voice is to base it upon the mission of your nonprofit.
In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit. In the nonprofit sector it’s about securing more donors, e-newsletter subscribers, event attendees and so on. For example, many nonprofits mass thank their Twitterfollowers for retweets and their Facebook fans for every comment posted on their Facebook Page.
If you can’t hire a designer to create an infographic but a nonprofit similar to yours in mission can, then retweet, repin, and share the infographic. Some styles may strike you as more “male” or “female” – or as more consistent with our traditional stereotypes of male and female behavior. Yet certain cultural tendencies may favor one style over another, and a full appreciation of communication styles must factor in the particular habits of each culture. But they do talk about goals, about getting a jump on the competition, about the importance of getting the job done.
Without the Director’s drive, vision, and decisiveness, the world would be a much more static place.
They’re fun to invite to a brainstorming meeting—they’re always coming up with an out-of-the-box idea.
The Thinker possesses a marvelously honed ability to focus entirely on the problem at hand—often to the exclusion of the bigger picture. They like to discuss these details with others, to make sure they’ve considered every angle. They may miss an occasional deadline, but no one is more superbly equipped than the Thinker to think things through. At lunch or at a company picnic, you’ll see the Harmonizers sitting together talking quietly—or not talking at all.


My research interests also include the effects of social media and the impact of social networks on health attitudes and behaviors. If your nonprofit focuses on human rights or poverty, for example, then your tone of voice should be serious, smart, and thought-provoking.
Telling a good story requires a creative mind, excellent writing skills, and the ability to edit and brand images.
Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees. Peer to Peer Fundraising is not only for individual fundraising campaigns, but is also an excellent strategy for nonprofit organizations.
Because Directors focus on getting things done, not on people, they can at times appear insensitive—even intimidating. You’ll find them describing what they felt when they bought their first new car, or dreaming up a clever advertising campaign.
Often she’ll postpone making a decision until she’s certain she’s got every piece of information she can find—much to the frustration of Directors, who’d like things to move more quickly. Because they like to please other people, they’ll say “yes” to something even though it would be better all around if they declined.
At the end of a conversation you might be exhausted, but the verbal processor is just getting warmed up. This person often cannot focus on details and minutia and quickly disengages from you if you’re too detailed. With this person, you should make your best case and then follow up a couple of days later as they’ve had a chance to think through your proposal. For them the success of the project or idea is tied to how they feel about it and about you. If your nonprofit works to protect the environment or animals, then your tone of voice could be informational, resolute, and sometimes even humorous.
Your tone of voice and your brand will then guide you as you actively employ the five communication methods most commonly used in the nonprofit sector. To engage effectively is to respond genuinely to questions and comments and facilitate the discussions that your followers are having with each other. Your donors and supporters follow you on mobile and social media first and foremost because they are connected to your mission and the cause(s) you stand for. At the same time, Expressers tend to be sensitive to other people’s feelings, and they’re express great embarrassment once they realize they’ve said something that hurt someone else.
They speak warmly and lovingly to other people, who in turn speak warmly and lovingly of them. I am also exploring the negotiation of stigmatized health issues, like mental illnesses, in virtual spaces, and how technologies and interpersonal interactions within these technologies make a difference in health outcomes, perceptions, attitudes, and behaviors.
If you are an arts and culture organization, think about crafting a tone of voice that is creative, clever, and entertaining.
Storytelling should be your top priority, but it should be balanced with a steady intermingling of marketing, fundraising, engagement, and curation.
Marketing on mobile and social media in the nonprofit sector needs to be subtle because most donors and supporters don’t like being marketed to.
When more than 2,000 individuals who support nonprofits on social networks were asked what inspired them to donate money or items, or become a volunteer or attend an event, not one of them replied that it was because a nonprofit engaged with them on a social network.
Through content curation, there is a never-ending reservoir of top-notch content you can use to communicate your cause, uplift your brand, and inspire your donors and supporters. In fact, they’re so animated and expressive when they tell stories that they may make other people feel limp. Harmonizers may not be decisive or daring, but they keep people working happily together, often in subtle ways. Ask yourself: what are five words that describe the character traits of your mission or organizational culture? Direct asks and calls to action are powerful online, but only in moderation and when balanced with storytelling.




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