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I am happy to say I did get into a good program and am finally on a path to a career that I hope will be fulfilling. I was going through a few challenging work situations and my brother had been coached by Wayne Kessler so he recommended him to me. You have an inherent fascination with how people operate, both on an individual level and within a group.
Q: How necessary are qualifications and training when it comes to professional (corporate) coaching?
A: The marketplace is wiser these days and seeks to separate the well-trained and experienced coaches from the fly-by-nights. Q:What types of jobs can I get after completing coach training such as SACAP’s Postgraduate Diploma, Coaching Fundamentals and Enhanced Coaching? While internal coaches are becoming more popular, at this stage in South Africa it is not very likely that you will find full-time employment with any one company as a coach. A: Like therapy, coaching is a helping relationship and therefore ‘borrows’ similar skills such as listening, offering a safe space, asking insightful questions, offering feedback and challenging the client where appropriate. While certain solution-focused styles of counselling can be quite similar to coaching, coaching focuses on enhancing performance and development (not healing) and is both solution and future focused. People are whole, so one area of life can affect others and at times in corporate coaching, it may be appropriate to address something personal that might also be impacting on work.
SACAP’s Graduate School of Coaching & Leadership has been training the country’s future leaders for over 15 years, empowering them through a rigorous theoretic and practical education, to harness their own potential and thus bring about change in the world that exists around them. On a life journey of their own, graduates are able to apply the learnings – both personal and educational – that they receive at SACAP to bear on the roles they take up in community and business. Perhaps you have been convinced to choose a coach by the article on 13 Reasons Why You Need A Business Coach Now. Remember that the biggest cost to you in using a business coach is the time you will spend in working with your chosen coach and following up on their recommendations.
It is essential that your coach has good judgment and will evaluate alternative courses of action with the same intensity and seriousness that you would use. A good coach will be naturally inquisitive and search for all the relevant factors that may influence the future success of your business. Hearing what is said in informal discussions may often unearth situations which could be handled in much better ways. Needless to say a coach must be able to clearly express what they have in mind without leaving confusion or uncertainty. Unless the coach has been there and done that, then their advice is likely to be based on theoretical views rather than practical experience.
Any good business coach will have a wide ranging knowledge about all topics that may influence business operations and success.
Full knowledge can only come with a real-time radar screen that gives the earliest possible warning of factors that may need to be tackled.



In order to get the best possible business strategy, a coach should be capable of coming up with a number of potential ways of growing the business. Your business coach should work with you to ensure that your goals are sufficiently defined according to these criteria.
Through smart phones and laptops, it is now possible to stay on top of what is happening in the business. It is important to be self disciplined and be strict in maintaining deadlines and achieving results. One of the beauties of modern business is that it is easy to capture a large amount of data on what is happening in the business. Assuming that your business coach scores well on the factors listed above, the important question is whether what you will receive is worth the price that you will pay.
The final determinant in your choice will obviously be whether your cash flow can support the cost of using the coach. You may find it useful to compare the above list with what some others have said on this topic. Here is what Judy Hoberman believes are the 15 Qualities You Should Look For In A Business Coach   These are set out in a series of slides. As you can see, there seems to be a good deal of agreement on what you should be seeking in your business coach. Any unauthorized reproduction or distribution of the contents of this website may result in legal proceedings. Ask potential coaches how much they made last year and only hire one who earned at least six figures from coaching. Instead of looking for someone who is a good fit for your personality, search for a coach who is a bit edgy and makes you slightly uncomfortable right from the start. You are able to inspire trust in others and have been blessed with a compassionate ear and the power of motivating others to move forward. They do this – at least initially – by looking at the coach training received, coaching experience and any professional coaching credentials of possible coaches they may wish to engage with. Usually an internal coach fulfills this role along with their role that they were initially employed for, e.g.
While the coach is the expert in the coaching process, the client is the expert in his or her own life.
However, a coach will need to know when it is appropriate to do so based on the already established agreement with the organisation and when to refer if necessary (either due to inappropriate scope, say, or because the client perhaps needs another kind of service, such as counselling). As such, SACAP’s graduates have always been lauded for their high levels of competency and maturity and are considered an asset in the job of helping others to achieve their very best. That communication should encourage dialogue rather than suggesting it is the only way to do things.
All views and opinions expressed are those of the author(s) only and are not representative of any company listed.


I wanted to switch jobs but had no clue as to what to do and lacked the motivation, which is why I turned to a coach. Wayne listened to my challenges without judgment, helped me see where I was getting in my own way and what skills I needed to work on. Stanford University’s 2013 Executive Coaching Survey found that two in three CEOs are not using a business trainer, but almost all would be open to one’s advice. If you are going to trust your own business to someone, then you want to make sure the coach has a proven track record. You aren’t buying a friend to hold your hand, but paying for someone who will push you outside your comfort zone. You’re a big-picture thinker with an aptitude for helping others to connect the dots that at first present a grainy image.
We’ve taken the most common of these – assembled from current and prospective students – and put them to Karolyne Williams, who established SACAP’s Graduate School of Coaching & Leadership and is Head of Coaching at the college. An estimate would range from R 800 to R3 000 per hour for pure coaching, but note that this hour charged also covers much time spent on pre and post session work that coach does. If the coach is someone who seems to want to be in control, then this may inhibit a fruitful consideration of the ideas and promote resentment.
All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Wayne helped me explore what I liked about my previous jobs, helped me to identify my current skill set and transferable skills.
A coach may travel 30 mins to get to a client, so already that one hour session actually involves two hours, without any preparation, report writing etc. In contrast, both in therapy and consulting, the approach can often be problem focused and the therapist and consultant are considered the experts. He used some tools to help me figure out potential career options and we narrowed down my main area of interest. Having said this, there are a range of different counselling and coaching approaches, so this is a generalisation, because it assumes each to be a unified category. Wayne’s steady, supportive and structured approach helped me gain the confidence I needed, take responsibility, and be more accountable, which made the difference in turning my situation around- so I wholeheartedly recommend him as a business coach.
It is important prospective students compare programs, understand their accreditation(s) and benefits and select one that suits their particular needs best.



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