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We will see about this 7Cs for effective communication  in detail one by one in another post. A business communication diagram provides a graphical view of your organization, and helps you analyze, the relationships, flows, and other connections between business functions, organization units, roles, and sites. Emotions add value in a work context because they give you information about your judgements and clues about how to behave.
Maurice Kerrigan Africa specialises in delivering integrated learning solutions that help organisations, teams and individuals achieve Strategic Alignment, develop Leadership and Management capacity and improve individual Communication Competency. It is very important to maintain high level of professionalism during business conversations. Do not gesture wildly when you talk or laugh; you should always control your body language. Always introduce yourself by your name, such as “Hello, James Clark here!” when you pick-up the phone. If you need to transfer the call to another person, ask the caller to hold on and tell them that the call is being transferred.
Do not use nicknames during business calls no matter how close you are to the person in question; it creates confusion over who you are referring to and also sounds way too casual. Make sure that you indicate a subject line in the field “Subject” because any business email without a subject will not be taken seriously. If you have mentioned any attachments in the mail, make sure that you have attached the file with the mail.



Do not use an old correspondence and click the reply button just because you feel lazy to type the email address. To create a new model, select File > New Model, choose Enterprise Architecture Model as the model type and Business Communication Diagram as the first diagram, and then click OK. According to Martin Seligman, a University of Pennsylvania psychologist, the way people respond to setbacks – whether in an optimistic or pessimistic way – is a fairly accurate indicator of how well they’ll succeed in school, sports and certain types of work.
Lack of proper communication makes your message impaired or ambiguous and creates wrong impression about you on others which can affect your business very adversely.
Talking about recent news and other generic subjects is acceptable but you must keep it brief. Also, let the person know the name and designation of the new person to which the call is being transferred. For instance, instead of saying “Could you please connect me to Sam”, you must say the full name “Samuel Alex” even if you have been high-school friends. It is very important to follow these etiquette as lack of professionalism in your conversation may affect your business.
In the corporate world, according to personnel executives, IQ gets you hired, but EQ gets you promoted. When it comes to evaluating others – whether they’re colleagues or clients – observing their emotions can give you valuable information about their likes, dislikes and internal states. Being part of a business, it is important that you communicate with the clients clearly and effectively to maintain a good relationship with them.


This will give the impression that you are not confident enough and may affect the deal as well. Instead of saying “I’m not the person for this”, you can transfer the call to the right person or give the client the correct contact. This article has provided you with tips on how to communicate professionally over the phone, through email and face to face. This can help you in many different work situations, whether you’re negotiating a deal or discussing an issue where there are many different opinions and points of view. Your ignorance about formal way of communication or your ineptitude in expressing the business requirements clearly and correctly may very well be taken as impolite or offensive behavior by the client. Osborne or just Ms Quinn etc until your new contact explicitly says, “call me Andy” or “you can call me Diane”. One important thing about communication is that it is not just about speaking to a person; it also includes the body gestures, facial expressions and even the pitch and tone of your voice and the modulations thereto. So, educate yourself on the do’s and don’ts of business communication with the help of the tips mentioned in the following write-up.



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