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Most companies have adopted social media into their marketing, but there are still a surprising number of companies large and small that have done very little to use it as a communication tool. This infographic by our friends at SocialCast gives us shining examples of the way it should be.
This company, PowerReviews, does a great job of creating value for company social media efforts. Thank you, I’ve just been looking for info approximately this subject for ages and yours is the best I have came upon till now. Every year the pressure on businesses grows, there are so many areas which can impact on the profitability and sustainability of a company. It is essential for efficient, customer focused delivery that a business’ workforce is full of good communicators.
Communication channels with customers should also help to define the business’ path forward and identify issues management should be focusing on. Dealing with other organizations, whether they are suppliers, government departments, local commercial interest groups or industry associations should also be carried out by good communicators to get the best out of those external relationships. Fill out the form below to begin receiving my Business and Communication tips delivered right to your inbox. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
October 8, 2013 by Kinley McFadden 1 Comment Apart from the responsibilities that come with a job, perhaps the single most important thing that influences employee motivation and happiness, and how productive and efficient they are, is their working environment. Businesses need to create and nurture a healthy work environment in order to (a) be able to attract the best talent to come work for them, and (b) retain their employees, lower absenteeism, boost employee morale and create a  healthy and stress-free environment to work in. A positive physical working environment is as important as anything when it comes to creating a positive overall work environment.
Remember that a healthy, efficient and positive work environment is a big part of the organizational culture, and like I said, can have a big bearing on it’s ability to attract the right kind of talent, and the top human resource. Best Email Popup Optin Tool For 2016: SumoMe, LeadPages, Optin Monster, Bloom or Thrive Leads? Effective communication helps us better understand a person or situation and enables us to resolve differences, build trust and respect, and create environments where creative ideas, problem solving, affection, and caring can flourish. While effective communication is a learned skill, it is more effective when it’s spontaneous rather than formulaic.
Make the speaker feel heard and understood, which can help build a stronger, deeper connection between you.
Create an environment where everyone feels safe to express ideas, opinions, and feelings, or plan and problem solve in creative ways.
Relieve negative emotions. When emotions are running high, if the speaker feels that he or she has been truly heard, it can help to calm them down, relieve negative feelings, and allow for real understanding or problem solving to begin. If your goal is to fully understand and connect with the other person, listening effectively will often come naturally. Avoid interrupting or trying to redirect the conversation to your concerns, by saying something like, “If you think that’s bad, let me tell you what happened to me.” Listening is not the same as waiting for your turn to talk. Avoid seeming judgmental. In order to communicate effectively with someone, you don’t have to like them or agree with their ideas, values, or opinions. How many times have you felt stressed during a disagreement with your spouse, kids, boss, friends, or coworkers and then said or done something you later regretted? When stress strikes, you can’t always temper it by taking time out to meditate or go for a run, especially if you’re in the middle of a meeting with your boss or an argument with your spouse, for example. Recognize when you’re becoming stressed. Your body will let you know if you’re stressed as you communicate. Bring your senses to the rescue and   quickly manage stress  by taking a few deep breaths, clenching and relaxing muscles, or recalling a soothing, sensory-rich image, for example.
Look for humor in the situation. When used appropriately, humor is a great way to relieve stress when communicating.
Be willing to compromise. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned. Agree to disagree, if necessary, and take time away from the situation so everyone can calm down. Emotional awareness provides you the tools needed for understanding both yourself and other people, and the real messages they are communicating to you. Emotional awareness the consciousness of your moment-to-moment emotional experience and the ability to manage all of your feelings appropriately is the basis for effective communication.
Emotional awareness is a skill that, with patience and practice, can be learned at any time of life.
There are subtle differences to be sure, but it’s more than just marketing and branding.



Financial pressures from global economic changes or the local commercial climate affect all businesses. This enables them to communicate effectively internally, minimizing opportunities for mistakes, conflict or inefficiency.
It is unnecessary to spend money on market research or trend analysis if there is a clear two way dialogue with your customers. If changes are ahead, solutions need to be found or good ideas shared, it is essential to have established methods of communication in place with all external parties managed by people who understand the importance of good relationships and interactions.
Promoting two-way communication between peers and across hierarchical lines, establishing a strong network of communication, as well as having an open-door policy automatically makes working much more easier and effective for everyone, from the top of the organization to the bottom.
The idea here is to give as much freedom to employees as possible so as to empower them to work how they want to.
Statistics show that people are at their most efficient when they work in teams – a phenomena called synergy, which states that the combined output of a team is more than the output of each individual added together. It can have a large bearing on the attitude and productivity of employees, and hence on their ability to work well. If you have a snack bar or cafe in your business, make sure you provide affordable healthy alternatives for people to try.
As simple as communication seems, much of what we try to communicate to others and what others try to communicate to us gets misunderstood, which can cause conflict and frustration in personal and professional relationships. A speech that is read, for example, rarely has the same impact as a speech that’s delivered (or appears to be delivered) spontaneously.
Successful listening means not just understanding the words or the information being communicated, but also understanding how the speaker feels about what they’re communicating. If you’re daydreaming, checking text messages, or doodling, you’re almost certain to miss nonverbal cues in the conversation. You can’t concentrate on what someone’s saying if you’re forming what you’re going to say next. However, you do need to set aside your judgment and withhold blame and criticism in order to fully understand a person. However, when stress becomes constant and overwhelming, it can hamper effective communication by disrupting your capacity to think clearly and creatively, and act appropriately. If you can quickly relieve stress and return to a calm state, you’ll not only avoid such regrets, but in many cases you’ll also help to calm the other person as well. By learning to quickly reduce stress in the moment, though, you can safely face any strong emotions you’re experiencing, regulate your feelings, and behave appropriately. The best way to rapidly and reliably relieve stress is through the senses: sight, sound, touch, taste, and smell. When you or those around you start taking things too seriously, find a way to lighten the mood by sharing a joke or amusing story. If you realize that the other person cares much more about something than you do, compromise may be easier for you and a good investment in the future of the relationship.
It’s the way you feel, more than the way you think, that motivates you to communicate or to make decisions.
Although knowing your own feelings may seem simple, many people ignore or try to sedate strong emotions like anger, sadness, and fear.
You can develop emotional awareness by learning how to get in touch with difficult emotions and manage uncomfortable feelings, including anger, sadness, fear, disgust, surprise, and joy.
Competition from overseas is growing, access to cheaper labor, the internet and globally sources services are squeezing everyone in the commercial world, even the established giants of business. It is also important that communications with customers, suppliers and industry regulators are handled well.
This will show the business what the customers think about your service or product, the kinds of products they are generally interested in, the level of service they expect and the price they are prepared to pay. For more information about how to become a good communicator and how this could help your career take a look at some of the earlier blog posts for ideas or contact me about coaching or training opportunities.
It also promotes idea-generation – something that can be very useful in a small business, and boosts creativity.
It shows that you care about your employees, boosts morale, and encourages them to do better.
Things such as ambient temperature, the quality of lighting, personal space, noise levels, the quality of the air, the furniture and fittings, and so on can influence the overall work environment in a big way.
Spread posters around the workplace that contain useful statistics, engaging diagrams, work out tips, or even recipes for snacks and meals.
People can compete individually or even in teams to lose weight, workout more often and eat healthy.
By learning these effective communication skills, you can better connect with your spouse, kids, friends, and coworkers.


Effective communication can improve relationships at home, work, and in social situations by deepening your connections to others and improving teamwork, decision-making, and problem solving. Of course, it takes time and effort to develop these skills and become an effective communicator. The more you practice them, the more satisfying and rewarding your interactions with others will become. If you find it hard to concentrate on some speakers, try repeating their words over in your head it’ll reinforce their message and help you stay focused.
The most difficult communication, when successfully executed, can lead to the most unlikely and profound connection with someone. When you’re stressed, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior.
It’s only when you’re in a calm, relaxed state that you’ll be able to know whether the situation requires a response, or whether the other person’s signals indicate it would be better to remain silent. When you know how to maintain a relaxed, energized state of awareness even when something upsetting happens you can remain emotionally available and engaged. But each person responds differently to sensory input, so you need to find things that are soothing to you. The way you react to emotionally driven, nonverbal cues affects both how you understand other people and how they understand you.
When you know how to do this, you can remain in control of your emotions and behavior, even in very challenging situations, and communicate more clearly and effectively. With consumer demands for better quality products, delivered at a more competitive price, without harming society or the environment, the modern business needs to find ways to keep customers interested and stay ahead of the competition.
Talking to customers gives a business the most important intelligence it needs, therefore communication channels need to be open, frequently used and constructed in such a way that all parties can share information and listen to one another. The aim here is to encourage contribution from all across the organization, and make sure that all contributions are valued.
When you empower employees, you’re telling them that you trust them to get the job done. The aim is to create a pleasant work areas for each employee, and give them their own space, as well as the freedom to set up their own work-spaces. Never force anyone to participate, but instead use incentives and rewards for those who do.
It enables you to communicate even negative or difficult messages without creating conflict or destroying trust. The more effort and practice you put in, the more instinctive and spontaneous your communication skills will become. Physical movement or finding a quiet place to regain your balance can quickly reduce stress.
If you are out of touch with your feelings, and don’t understand how you feel or why you feel that way, you’ll have a hard time communicating your feelings and needs to others.
If you’re afraid of strong emotions or if you insist on communicating only on a rational level, it will impair your ability to fully understand others, creatively problem solve, resolve conflicts, or build an affectionate connection with someone. This is where communication skills come in and a business with good communicators can become a truly great enterprise, no matter how big or small.
If the organization has great communicators at every level there is far less chance of lost time resolving conflicts, lost production due to mistakes and misunderstandings or lost opportunities due to a lack of discussion of issues and ideas.
You tell them that every employee in the organization has an important and essential part to play in the business’s growth. It is also essential to minimize distractions but at the same time also promote interaction and communication – and finding the balance can be key in this regard.
Effective communication combines a set of skills including nonverbal communication, attentive listening, the ability to manage stress in the moment, and the capacity to recognize and understand your own emotions and those of the person you’re communicating with. Good, open corporate communicators are the answer to how business can succeed in the 21st Century. When people work in teams, they see themselves as a group that works towards the attainment of a common goal, rather than just bunch of individuals competing against each other. When you don’t address what’s really bothering you, you often become embroiled in petty squabbles instead arguing with your spouse about how the towels should be hung, for example, or with a coworker about whose turn it is to restock the copier.



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