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Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation.
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it. People in the organization may need to hear a message over and over before they believe that this time, the call for change is not just a whim or a passing fancy.



Is internal communication just as intriguing as external communication toward the customers?
Have we planned internal marketing as a process involving all managers and staff and not merely as one-way communication? Have we taken into account that we need to render visible the results and give positive feedback to the organization? When it comes to change, people don‘t believe in a new direction because they suspend their disbelief. Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management.
People is willing (and some times even thought exited) to support change management provided they see Leaders acting accordingly. It is not only negativism but also Leaders passivity what makes not sustainable the change.


Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. And if they don‘t particularly like what they hear, then it takes even more time for them to come to terms with the concept of change.
They believe because they‘re actually seeing behaviour, action, and results that lead them to conclude that the program works. Until managers have listened, watched, and talked enough to know that the answer to all these questions is yes, they haven‘t communicated at all.



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