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There is a fundamental, powerful, and universal desire amongst humans to interact with others. Owen Hargie is Professor of Communication at the University of Ulster, and visiting Professor at Robert Gordon University Aberdeen and University of Chester. There is strong evidence to link biological, behavioural, psychological, and social variables to health, illness and disease. This aim of the present article is to initiate a concerted effort to develop a standardised curriculum for BS in Pakistan.
Published literature on the role of BS in medical training is scanty and largely from developed countries. The WHO definition of health clearly defines that a complete state of health cannot be achieved without 'social well being'.14 This adds huge responsibility for medical trainers to prepare doctors competent to recognise and deal with social influences of healthcare. There are many misconceptions among health professionals about the concept of mental health.Some confuse it with mental illness and therefore focus on the domain of 'Psychiatry'. Interestingly, Behavioural Sciences is the only subject which helps link these three domains of 'physical', 'mental' and 'social' with each other. The recommendations made above are based on the authors' experience of teaching BS to medical students in developed and developing countries.
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For more information on health communications, free tools and resources, visit our health communications website. Advantage Consulting Services offers training opportunities in health communications and health literacy. Effective communication between health care providers and patients is one of the most important elements for improving patient satisfaction, adherence and health outcomes. Training in health literacy is essential for anyone working in health information and services. Health marketing is an emerging field that draws from traditional marketing theories and principles. Virtually every day, crisis and emergency risk communication is needed somewhere within the health care field.
Advantage Consulting Services offers health writing, editing and proofreading services for a wide range of projects. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Vegas Valley Behavioural Health offers services an environment convenient to your level of comfort, in-home or community-based.
Individualized treatment plans designed to address the goals essential to your growth and stability.
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People have a deep-seated need to communicate, and the greater their ability in this regard the more satisfying and rewarding their lives will be.
He is an elected Member of the prestigious Royal Norwegian Society of Sciences and Letters, and Associate Fellow of the British Psychological Society. Mind-body interactions: To learn about the interaction between biological, behavioural, psychological and social factors which contribute to health issues. Patient behaviour: To understand behaviours that put patients at risk and help them develop interventions for behaviour change. Physician role and behaviour: To highlight how the doctor's personal background, beliefs and attitude influences patient care.
Physician-patient interaction: To learn effective communication with patients and their families. Social and cultural issues in health care: To provide appropriate care to patients with differing social, cultural, and economic backgrounds.



Explain psychological factors that contribute to illness, the course of the disease and the success of treatment. Explain sociological factors that contribute to illness, the course of the disease and the success of treatment.
Explore issues relating to health inequalities, the links between socio-economic factors and health. Communicate clearly, sensitively and effectively with patients, their families, and colleagues. Communicate clearly, sensitively and effectively with individuals regardless of their age, socio-cultural backgrounds or their disabilities.
Communicate appropriately in difficult circumstances, such as when breaking bad news, and when discussing sensitive issues, such as sexual practices, smoking or obesity. Discuss and apply the principles of medical ethics with special emphasis on cultural issues. Demonstrate awareness of the clinical, administrative and social responsibilities of the doctor. Respect all patients regardless of their age, gender, lifestyle, beliefs, religion, culture, disability, ethnicity or socio-economic status. Understand ethical responsibilities involved in protecting and promoting the health of individual patients and community including vulnerable groups. The need for formal training to do so is well established.11 To foster a holistic approach towards their patients, doctors should be able to deal with emotional reactions of patients. They do this via bodily systems, such as the neuroendocrine and immune systems or via health behaviour.
If doctors are not taught to think about their ethical responsibilities, then there is little to curb an assumed right to do whatever they want.
As a result, public health aspects especially issues relating to prevention and promotion of mental health are neglected in everyday medical practice. Naturally, it is to be expected that other teachers and healthcare professionals may wish to include other topics, not mentioned here, or to de-emphasise some of the suggestions we have made.27 That is only to be expected and is welcome. Health professionals for a new century: transforming education to strengthen health systems in an interdependent world. Improving medical education: Enhancing the behavioural and social science content of medical school curricula.
Patients' perception and actual practice of informed consent, confidentiality and privacy are neglected. Medical ethics in surgical wards: Knowledge, attitude and practice of surgical team members in Karachi.
The global burden of disease: A comprehensive assessment of mortality and disability from diseases, injuries and risk factors in 1990 and projected to 2020.
We also facilitate health marketing initiatives and provide health risk and crisis communications planning and training. Yet many health care professionals never receive training in effective health communication.
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Health marketing focuses on creating, communicating and delivering health information and interventions using consumer-centered and evidence-based strategies that promote health.
Whenever a crisis occurs, communicators must to be ready to provide information to help people make the best possible decisions for their health and well-being. We specialize in patient education, health communications, and health marketing, and can help you implement recommended standards for health literacy and plain language, and meet the communication requirements for patient-centered medical homes, accountable care organizations and meaningful use.
The contribution of skilled interpersonal communication to success in both personal and professional contexts is now widely recognised and extensively researched. There is a general accord that a simple disease-based model of clinical practice is inadequate and that there is need to change the approach of doctors to include a better understanding of behavioural issues.


Graduates will respect patients' right to hold religious or other beliefs, and take these into account when relevant to treatment options. To do this, simple forms of essential psychological interventions (counselling techniques) and other common intervention (Reattribution Technique, introduction to Cognitive-Behaviour Therapy etc) should also be incorporated. It, therefore, provides the scientific framework for an integrated bio-psycho-social curriculum. The WHO pointed out that smoking, an unhealthy diet and physical inactivity are the modifiable risk factors for the huge burden of non communicable diseases in south Asia.16 Therefore, training in strategies to modify behaviour is essential. Let us, once again, refer to the definition of health which clearly implies that mental health is an integral part of health.14 As with physical health, mental health is also more than just the absence of mental illness. We repeat that our main aim is to start a discussion so that medical practice in Pakistan can become even more holistic and humane. In addition, we offer health writing, editing and proofreading services for a wide range of projects.
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We also provide writing, editing and proofreading for presentations, abstracts, peer-review articles, grant proposals, reports, and other technical, scientific and medical writing projects. As such, knowledge of various types of skills, and of their effects in social interaction, is crucial for effective interpersonal functioning. The need to integrate Behavioural Sciences as an integral component of medical training is well recognised. Some of these issues have been addressed in a recent textbook by Humayun & Herbert7 which focused on training and learning in BS in a Pakistani context. Chur-Hansen, et al,13 studied the challenges for BS teaching and concluded that there is 'domination of the biomedical model without a corresponding recognition of psychology as science' around the world. Students must understand the basic principles governing ethical aspects of clinical practice, their application and limitations. Such a discussion should involve not only current medical educators but other professional bodies with a potential interest in the area. Previous editions have established Skilled Interpersonal Communication as the foremost textbook on communication.
PMDC initiated these efforts in 2005 but since then little progress has been made towards developing a core curriculum. We have not made any comments on teaching methodology because we are well aware of the diverse variation of resources in different medical institutions but we have made an active effort to maintain a patient-centred approach throughout this curriculum. We, too, need to recognise the potential contributions of psychologists as health care professionals and work towards developing a multi-disciplinary faculty for teaching BS. In our view, duties and responsibilities of medical students and doctors need to be addressed in the curriculum. This thoroughly revised and expanded 5th edition builds on this success to provide a comprehensive and up-to-date review of the current research, theory and practice in this burgeoning field of study. This aim of the present article is to initiate a concerted effort towards this direction in Pakistan. The first two chapters introduce the reader to the nature of skilled interpersonal communication and review the main theoretical perspectives. Issues related to research, financial matters and dealing with pharmaceutical industry should also be emphasised.
Written by one of the foremost international experts in the field and founded solidly in research, this book provides a key reference for the study of interpersonal communication.



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