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A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create.
Your vision statement is a vivid description about what you want your business to be such that it inspires and motivates you and helps you create a mental picture of the business you want. Enables you to assess the many opportunities that are presented to you and make decisions based on whether the opportunity helps you get closer to your vision. Enables you to focus on what needs to be done to get there and eliminate anything that wastes time and takes energy away from what is valuable to achieving your dream.
Your mission is a concise statement of what your business does, developed from the customer’s perspective, and aligned with the vision for the business. Knowing the answers to these questions provides focus for your business and helps you move from the present into the future.
It’s common to reassess goals quarterly and adjust the time frames and priorities based on what is happening around you.
Discovering opportunities to provide additional services that have been overlooked by others.
Being focused on one particular market enables you to make better choices for all of your  marketing efforts, saving you time and money on activities that don’t make sense for your business and the clients you serve.
The Internet levels the playing field for small businesses, but in turn, it creates a very crowded market place. The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else. Usually what makes us different may not be a complicated process or service but in fact, it may be something that is simple but has the effect of wowing our clients. Define your content marketing plan for topics then use email marketing, blog comment strategy or blogging to communicate your expertise and message to your target audience. Define your top 10 keywords and optimize your website, directory listings, and social media profiles to increase visibility in the search engines. Most of us built our businesses around our passion and in doing so enjoy our work every day.
Hi Sarah – Yes, it always helps to know what you want to be and how you are going to get there! A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan. Really, sometimes it’s just too easy not to do it especially when you are trying to be accountable to yourself. So how do we set up accountability so that we have someone holding our feet to the fire to get things done that we said we want to get done. So what are some of the solutions that are available to help you become accountable so that you reach the goals and plans that you said you wanted to achieve and that you’ve taken a lot of time to set that actually become a reality.
I know that for me one of the major thing to help me become accountable and keep me on track is a coach that helps me go through my action plan on my goals.



Another great avenue for accessing an accountability partner is a mentor someone that comes alongside you. Especially regarding the things that you would like done with your business it could be someone in your particular field that has become successful they could also be someone that’s not in your trade that has a different perspective on business than you do and can actually help you see some of the things were you’re too close to the situation to see for yourself.
To be successful being accountable to someone other than our self is a positive move in the right direction. What does it take for you to get out of bed in the morning to run your contracting business? Our contractors marketing podcast is for busy professional trades people who want to learn how to grow their businesses on the go. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. At the bottom of the spreadsheet, I’ve worked out what I need to write each day to complete a novel draft in three months.
Paul (my husband) and I have agreed that we’ll aim to watch no more than an hour of TV on “worknights” (Sun – Thurs).
A “trigger” to get you started on writing – for me, this is the point where Paul and I have eaten dinner and whatever we’re watching on TV has finished. A writing-related treat – mine’s going to be reading a chapter or two of whatever book I have on the go after I’ve done my writing for the day.
NewsletterThe Aliventures newsletter includes a short article on writing, and comes to your inbox every week.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan. Specifies what you deliver to your customers, not in terms of process, but by the real needs that are fulfilled for your customers when they do business with you. By setting goals and writing them down you are forced to be specific about what you want to achieve, how you will get there and by when. Those who can describe how they are different have a competitive advantage over those who cannot. Marketing your business is no different – you need a plan to guide you towards your destination. Sign up and take advantage of the Google Authorship program to increase visibility for our original content. It takes your road map one step further and assigns dates, topics and other activities to each activity so that it eliminates the guess work – you always know what you’re doing and when you’re doing it. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources.
In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. I have been working with her for several years and she has helped design and implement many different marketing ideas. We’ve gone over the goals thing, setting your goals, having a clear marketing goal setting plan, an action so what’s next?


I belong to where we help each other to become accountable to the things that we’ve wanted to get done for different ideas and thoughts we thought about that help us put with our businesses and growth ideas.
Someone that you may have sought out or one that has offered to come along side of you to help you with your business and your goals.
Often, what I have are writing dreams – “finish my novel this year” or “find time to market the previous novel”.
I’ve left “marketing” for the last few months of the year blank, as I want to see what works early on. While mornings used to be a better writing time for me, I now find it easier to write when I know the rest of my to-do list is complete – and Kitty is asleep! So telekinesis, telepathy, weather control, etc superpowers put into scientific and futuristic view, along with research for science stuff for future. It took me a year to complete the first draft of that novel (and that was with the support network and structure of an MA course).
Blogging has been one of the best things I ever did … hope it works out well for you too. So the house was quiet and dark, and I wanted to stay in bed with hopes of finally passing out (usually happened at around 6am). I think establishing a routine is tough for everyone, but I can only imagine what a pain it must be when you work irregular hours.
A simple marketing plan that is well defined with an action plan to help you be consistent ensures you are focusing on the success of your business. Writing short stories (or trying to) pulls my focus away from the novel, but I can balance the novel and nonfiction essays. We now have a Roku box and use Hulu, Netflix, Redbox Instant, and dozens of other channels to watch what we want, when we want. There are a handful of shows we watch live (Doctor Who, Sherlock, Downton Abbey, The Great British Bakeoff) — but we can also watch those on catch-up anyway. But I have learned to be more self-disciplined over the years, and I’ve got a much better sense of how long it takes me to write and edit. I do also have a book in pipeline that has been a lifelong dream to write, so hopefully I can get on with that later this year. My daytimes vary quite a bit (depending on whether I’m taking care of Kitty or not!) but at least my evenings are pretty predictable!
Some Saturday nights, my wife and I might do a marathon session and watch 4 hours of a TV series. I’m on the second revision of my first novel and never certain I can stick to a plan.



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