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As you can see, this has quite a lot of detail, which means that each element has multiple Photoshop techniques applied to it. If you'd like to follow along with the file I used, download the final Photoshop file here. TipTo make life easier if you're following along, name and group your layers as you finish each step. Start by selecting the Rectangle tool and dragging out a rectangle to fill our empty document.
I'll be creating a header for a fictitious gardening social networking site, called "Grass is Greener", so select the Type tool click on the image and type it out. Designer TipIf you do have Helvetica in some bold variant, the logo will look nicer in that. To differentiate the "is" in the middle of the logo so it's readable, I'm going to select just those two letters using the Type tool and make them white (choosing the colour either from the Options bar or the Character palette). Click and drag to create the shape, until it's a little wider than the logo, with about 15-20px of clear space in all directions.
For positioning, I'll put the edge of the box 20px in from the edge of the image, and set the text 20px down from the top. Designer TipThe idea behind using the same horizontal and vertical distances is to create harmony in the composition of the image. Now, we'll use our "dragging Layer Styles" trick to drag the Gradient Overlay from the background to the new box.
Finally, double-click the layer to bring up the Layer Styles window, and now we'll add just a tiny Bevel and Emboss effect to make the box "sit into" the background a touch. To preserve continuity, the search area has the same corner radius and Layer Styles as the background for the logo. TipYou can monitor the width and height of a shape or selection as you draw it using the Info palette. Position the search area 20px in from the right, and align the bottom of the search box with the bottom of the logo background. Copy the Layer Style settings from the logo background to the search box using the Alt-dragging technique mentioned previously.
To start, create a new layer in the Layers palette by clicking the "Create a new Layer" icon at the bottom of the palette.
Now I'll "paint" with the brush to create a grassy border around 50px high at the bottom of the image. TipIf you can't see the Grass brush, go to the Brushes palette and load brush presets until you see the correct brush. I'll click at the bottom of the image and drag upwards until it's just past the top of the grass, where I'll release it.
Finally, I'll add a bigger grass stem in the background that will show through the translucency of the search box. Drag the new grass layer in the Layers palette to just above the lines in the background, and add a couple of touches of the bigger grass to the layer so that it sits behind the search box.
The end result of this tutorial should give you some grounding in how to apply abstract concepts like Layer Styles and Shapes to a real-world design example.
When you visit a webpage, all the components that make up the page - text, images, sounds - have to be downloaded onto your PC.
For simpler graphics with large areas of flat colours, such as logos and navigation buttons, the GIF format is best. Although JPEG and GIF are the main formats used, there is another increasingly popular format that is potentially useful: the PNG (Portable Networks Group) format can be used as an alternative to both JPEG and GIF files. It is worth noting that Serif WebPlus will automatically optimise any images you add to a page when the site is published.



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This book will demonstrate its use, explain, and provide examples of important concepts of its API (Application Programming Interface). When checked, Shutterstock's safe search screens restricted content and excludes it from your search results. Giant Killer Media DesignDesigning & Developing Digital solutions with powerful visual impact. I'll use Layer Styles, Shape layers, brushes and a host of other expert techniques to create a slick, modern website header which has more than a nod towards the Web 2.0 style of design, but don't hold that against it. In just the logo area for instance, I've used the Type tool, Layer Styles and Shape layers.
Click on the "Add a Layer Style" icon at the bottom of the Layers palette and choose "Outer Glow".
If it's sitting on top of the logo, drag it down in the layers palette so that it sits beneath both the logotype and the tagline.
Really I should align the top of the main text body (the "waistline" in typo-speak) at 20px down, but that feels too high, so in the end I think instead that pushing the top of the dot of the "i" 20px down suffices. So Alt-drag the Layer Style to that box in the Layers palette, and you'll see it take on the same gradient as the background. Use the Eyedropper tool to select it by clicking on the green in the logo, and reselect the Brush tool.
That effect's too much, but now I'll drop the Opacity of the layer to around 60% to soften the effect. Get a feel for what it looks like with different alignments, composition and colours to see how the various elements fit together, and play with those Layer Styles to get a feel for how they can affect the perception of depth and tone. This can take some time, depending on the speed of your internet connection, the number of components on the page and their file sizes. There are two main file types for images on the Internet a€“ JPEG (Joint Photographic Expert Group) and GIF (Graphics Interchange Format).
Although this uses file compression to produce small files, the loss in quality is not very visible.
A GIF file can have a very simple palette consisting only of the colours used in the image, up to a maximum of 256. Unfortunately Internet Explorer version 6 (and earlier) does not fully support all the features of this image type such as transparency, so for now many designers still tend to stick to JPEG or GIF formats. If you are making a photo gallery, it is good practice to make two versions of your image. Cloud Six is a successful public relations and communications business for entrepreneurs and the like.
Working in mediums both on and offline, we work with our client to develop solutions that push forward their brand.
He has extensive knowledge in process improvement, billing systems, and student information systems.
I'll also be explaining the design reasoning for what we've done along the way, so you can see why I've done what I've done, as well as how.
In the Layer Styles window, create a new gradient from black to grey (I used a hex value of 545454). Zoom right in, and using the Line Tool, create a white diagonal line going from the top right corner to the bottom left. The pattern especially will really emphasize the effect of reduced opacity of any layer above it, and the gradient is practically essential in current web design thinking!


You want a smallish yellow glow with a Size setting of 5, at quite a low opacity, so set that to 25%.
I want to position it off the top of the image, so using the Move tool just drag it off the top a little to lose the top rounded corners. I want to see an illusion of transparency here, so I'll drop the opacity of the layer to around 36% to allow the lines in the background to be visible. Double-click on the layer to bring up the Layer Style window, and click on "Inner Shadow" in the Styles menu on the left.
It's worth noting at this stage that to actually implement a search field like this, you'll have to use a background image in the final CSS. I want a very stylized version, and I'll build it up using three of layers of brushes and gradients. If you followed the last step, you should have the light green from the logo as your foreground colour, but we want that to fade to transparent rather than another colour. The more bytes that need to be downloaded, the longer your visitor is going to have to wait to view your page. In the simple logo above there is no visible difference between the JPEG and the GIF files, but the GIF is only a third of the file size of the JPEG.
We were able to design a logo for Jeremy and the team to use and put together a responsive website for the business. I've also pulled in the Tracking to -50 to tighten the space between the letterforms a touch.
You could also use the shape editing tools to re-shape the top of the box, but it's a waste of time in this instance. We'll use a Distance of 5px and a Size setting of 57px to give a deep shadow (see settings below). In the Options bar, open the Gradient Picker and choose "Foreground to Transparent", as below. But increasingly people are accessing websites via mobile devices which may have limited bandwidth.
In the example below the photograph saved as a GIF file shows signs of banding in the sky which does not look very attractive; plus the file is almost twice the size of the JPEG! It doesn’t hurt that it scores 92 out of 100 from Google PageSpeed or rates 100% for Mobile User Experience. Double click on the background layer and hit OK to make the Background layer into a normal bitmap layer.
I'll choose #282828 for this; not quite black as we want a slightly softer effect than the black would give us. Simply reducing the size of the large image on the page will not decrease file size or download time since the computer will still download the large version before making it appear smaller on the page. To complete the search area, set the Opacity of the layer to 36% to allow some background through, and mirror the effect of the logo background. By using a gallery of thumbnails, you are giving the site visitor the choice of whether they want to see that photograph or not. If they choose to view it, they are likely to be happy to wait a little longer to download the larger version.



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