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Our specialist media trainers and our proven adult training methodology will make sure you master persuasive communication for media, crisis media, presentation skills and public speaking. Over the years a couple of times we have sought training elsewhere to be sure we were getting the best.
Red River plays back the whole interview to give supervised feedback rather than select a few grabs.
Red River helps participants develop a manageable commitment to building their skills after the training program is completed. One of Australia’s leading media trainers, Erina is a Walkley Award winning journalist. Dr Del Rio is an expert in strategic management, crisis management, business continuity and communication.
Red River tailors your programs to suit your team, from telephone rehearsal through to media mentoring over time. Crisis Media – Teaches you to communicate powerfully through a crisis to protect your reputation and your bottom line. Media Mastery – High level interview techniques that teach you to be a master at answering the question, engaging with your audience and hitting winners at the same time.
Mapping the Message – Develops your story in a simple and clear way that tells people what they need to hear and is easy to recall. Issues Audit - Gives you a detailed yet compact analysis of an issue from a variety of perspectives including operational, policy and communications, and sets out an agreed organisational response to key questions to make sure that everyone in the business is reading from the same page. Skilling Up – Takes veteran communications professionals to a new level in their professional development. Red River’s crisis management methodology relies on written documents but it also emphasises skills development because studies show that a strategy based on better preparing a crisis team outperforms a document-based strategy.
Mediation in disputes that may have negative impacts on the reputation or the financial position of the organisation to resolve issues outside the courts. Develop specific crisis scenarios to collate and analyse feedback from key stakeholders (focus groups, surveys, boards of management and face to face interviews) and identify best practices.
You don’t want to lose millions of dollars to rescue your organisation after a crisis has gone wrong. Industrial estates, Regulators and administrators, chemical industries, transportation sector, SIDCO, experts, etc. Cadets at the Atlantic Police Academy practise crisis intervention and de-escalation techniques in a scenario featuring an actor and scripted scenes. The Atlantic Police Academy is using a new way of teaching cadets how to deal with a crisis.
Inspector Leslie Hadfield focuses on communication skills and mental health awareness as part of the new curriculum.
The Academy has been teaching an awareness of mental health issues for the last 5 years. The actor in this scenario is a graduate from the Academy who now works as a Corrections Officer.
The cadets practise the communication skills in real-life scenarios, using actors and scripted scenes. By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Just a few days after the base closure was announced, the city is already feeling the impact on May 3, 1989.



Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care.
Let’s also recognize that many of these people are in lower income brackets and therefore also tend to live near industrial facilities where the more affluent members of society may work, but do not live. The answer was, because when the industrial facility blew up, no one from the company would agree to an interview with us.
If you work for a company that has a crisis, you have the responsibility to provide a spokesperson as soon as the media arrives. If you don’t give the information to the reporter, the reporter will go get it from someone else and that someone else will likely not represent your point of view. And as the age of Social Media and web based tools expands, more and more media outlets are dependent upon digital photos and video taken by eyewitnesses. First you need to establish policy and practices that insure you have a spokesperson ready to respond at a moment’s notice. Secondly, you need to have a crisis communications plan that contains a vast array of pre-written statements designed to address all of the many crises your organization could face.
With those two things, a spokesperson should be able to pull a pre-written template out of the crisis communications plan and walk out to the media to deliver that statement. In my world, the spokesperson should be able to deliver the statement live within one hour or less. One of the biggest delays in issuing statements is the lengthy process of waiting of executives and lawyers to approve a statement.
Certain portions of the template must be fill-in-the-blank, and the communications department must be authorized to fill in the blanks with information such as time, date, and other critical facts. When you follow these simple steps, you begin to manipulate the media because you are meeting their wants, needs and desires.  You also become their friend. Check out my 2-day crisis communications plan course: You will knock out your plan and templates so your organization is never ill-represented in the media.
This means you can be heard publicly on issues affecting your organisation, clearly and effectively every time. This course is based on ground-breaking crisis management doctoral research on business in Australian by our Director of Crisis Management, Dr Victor Del Rio. Your story will include persuasive messages that are broken down into bite-sized pieces which make your comments attractive to the media and influential to your audience. This system is the result of quantitative and qualitative original research carried out by Red River’s Director of Crisis Management, Dr. As a result, practitioners of this old-school approach are rightly criticised as being spin-doctors for their non-responses. In training our team of Media Spokespeople, our Executive Team and members of our Board of Directors, Erina always pitches at the right level, whether they’re beginners or highly experienced. Cadets are also being trained to look for signs of mental illness when approaching a person in crisis. By submitting your comments, you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. The people living near the facility were the only eye witnesses and they were willing to speak.
A simple cell phone is capable of doing an enormous amount of reputational damage by providing the media with pictures and video.


It also allows your organization to post the template to the web, email it to the media, employees and other key audiences.
And it is critical that the statement is delivered by a person and not just issued on paper or via the web. Executives and lawyers need to establish a trusting relationship with the communications department so that they help speed up the process rather than hinder and delay the communications process. The more you can provide the media with information, the less need they have to interview an ill informed eyewitness who is thrilled to have their 15 minutes of fame. The risk of facing a crisis has escalated dramatically in recent years with the growth in traditional and new media and watch-dog organisations. Please note that comments are moderated and published according to our submission guidelines.
And as more media outlets become dependent upon web based audiences, their need for news is even more immediate. The human element is critical in gaining the trust of the media, employees and other key audiences.
The statements should be pre-approved by executives and the legal department so that the public relations or communications department can issue statements quickly. The more you can occupy the media’s time, the less time they have to spend interviewing people with no teeth who live in a trailer. Or, your assistant tells you there is a reporter outside – or several reporters who would like to talk to you.
Or worse, something happens at one of your facilities and reporters and remote trucks are arriving.
Read More Training from BOTH sides It's one thing to ask the questions; it's quite another to develop and then deliver those message points as the media spokesperson with clarity, credibility and confidence. Read More Training Specifically for YOU All Media Skills workshops are carefully researched and meticulously crafted to your specific needs and issues, conducted at your most convenient location in small groups or in one-on-one executive training sessions. Read More Experience That Counts Media Training based on 30 years experience as a reporter and as the media spokesperson - even in crisis situations - with appearances on the major broadcast and cable news networks. Read More Before It's Too Late Don't wait until the media are outside your door because planning for the crisis event during the crisis is already too late.
We offer media training from media 101 to crisis communications with programs based on 30 years of actual experience working on BOTH sides of the microphone. Read MoreMedia Training and Presentation Skills TrainingMedia Training, Crisis Communications Strategies and Presentation Skills Training based on three decades of experience to help you prepare, survive and excel in the media interview, and deliver more dynamic, confident, and memorable presentations. We employ lively instruction (not lecture), class exercises, assorted video clips, and your videotaped interviews that focus on your specific issues. Whether it's in a group media training or executive one-on-one setting, you will learn how to develop and deliver media messages that work, how to handle hostile media, survive the ambush interview, and maintain control of the situation. In our Crisis Media Training we teach you how to develop and implement your crisis management plan, control the message, and survive media crisis.
Michael has three decades of experience working on BOTH sides of the microphone-- as a reporter and news anchor asking the tough questions, AND as the media spokesman responding to reporters' tough questions, even in crisis situations. Learn the tricks and techniques developed from 30 years of real-world media experience from an experienced media coach.



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