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Victoria Darragh is an award winning Executive Assistant with over 10 years' experience working in the public, not-for-profit and corporate sectors. A Fellow member of the Association of Personal Assistants as well as a member of the Institute of Professional Administrators, EUMA and the Global PA Network, Victoria regularly presents at conferences and companies across the UK and Ireland, Europe and internationally.
Victoria recently won an award at the Mayfair PA Awards for 'Outstanding Contribution to the PA Profession' and has a wealth of experience in creating internal and external PA networks and  working with top companies in the UK helping them to achieve this. Victoria is extremely passionate about the role of the PA and actively encourages it as a truly fantastic career choice. Lucy Brazier is CEO of Marcham Publishing, specialist publishers of Executive Secretary and The VA Magazine - global training magazines dedicated to the professional development needs of senior and aspiring administrative professionals. As editor of the magazines, Lucy works with some of the best trainers of Executive Assistants in the world to deliver the most up to date and current training in the market. Lucy runs a LinkedIn group for assistants which currently has over 11,500 international members who share information, network and learn.
A sought after trainer in her own right, Lucy regularly speaks at and chairs conferences & webinars all over the world. She collaborates with trainers including Susie Barron-Stubley, Sue France, Julie Perrine, Melba Duncan, Dewoun Hayes, Eth Lloyd, Dr.
Outside of work Nicky enjoys all aspects of the Barcelona sunshine but when it gets slightly too hot you can find her at the cinema or in the shops.
She has worked as a Legal PA for the past 15 years in a variety of Entertainment companies including Sony Music (PA to Director of Business Affairs), MTV Networks Europe (PA to SVP Business Affairs) and the BBC (PA to Head of Independent Drama). Alison took a year-long career sabbatical in 2006 to live and work in Oslo, Norway as an English teacher and in her spare time is writing her first novel.
Katie’s role working for Jacqueline is quite extensive and has grown in recent years to include people management, business project management and also the leadership of the (small but mighty!) Ann Summers internal PA network. Laura began her career in marketing, and was lucky enough to work on a number of Britain's best loved brands, including Wall's Ice Cream, Flora margarine and everyone's favourite spicy snack- Peperami!
Her active involvement on a range of company-wide initiatives earned her the promotion of EA to the CEO.
Having worked in various administrative roles for 11 years and being raised in a family run guest house, Sherien brings a wealth of knowledge and adaptable skills to the PA role.
Sherien is an award winning PA whose achievements include being awarded PA Newcomer of the Year.
Allan has built a network of very talented and successful partnerships across Europe, along with running his own consulting & coaching business in the last 10 years, with Innermetrix being at the forefront of this Journey. A dynamic Training & Development Consulting specialist with extensive Management experience working with leading bluechip Companies. Ability to communicate effectively at all levels of an organisation has been pivotal to success. Gilly gained practical management experience in finance, sales, marketing and training in a variety of roles at Midland Bank, Mars Confectionery and Kettle Foods. A lively, approachable and impactful presentation style makes Gilly a popular and sought after speaker. Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. Few people understand the importance of looking after high-profile figures than Joan Serafini. Leadership Development addresses activities that enhance the quality of leadership within an organization. In the TDRp framework, Leadership Development has been separated from Learning & Development due to its strategic importance to organizational success. Each key process like Leadership Development contributes to the achievement of organization goals (for example, a 10% increase in sales or a 15% reduction in costs) and talent outcomes (for example, a 5 point increase in employee engagement or a 2 point increase in the retention rate).
In addition to being grouped by TDRp category (efficiency, effectiveness, outcome), the measures have also been grouped into Tiers, which are described below. Tier 2:  These are typically going to be the supporting metrics for a given Talent Process, which one might look to in order to determine why any noticeable changes or trends in KPIs might be occurring. In addition to the measures described above, ten sample statements and reports have been created for Leadership Development.
These statements and reports are provided as a starting point in your understanding and application of TDRp.



The white papers Introduction to TDRp and Extending TDRp to All Key Human Capital Processes are highly recommended. With access to the most forward thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of PAs over the last two years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none. She also launched adminchat in January last year – a weekly free training session presented on Twitter and hosted by a different world class trainer every week.
This year alone she will have delivered training in the US, Canada, South Africa, Moscow, Milan and of course the UK.
Monica Seeley, Marsha Egan and Bonnie Low Kramen as well as organisations including Pitman, OfficeTeam & Hays. Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. Nicky blogs about her experiences and knowledge which has grown over the last decade working her way up from a Junior Administrator through to an Executive Assistant and Marketing Manager at a global events company. Aspects of her PA roles have included drafting record deals for world-famous bands and working on the annual MTV Europe Music Awards. Within three months she had been promoted to PA to the Chairman, CEO and CFO, and in addition to her PA duties was appointed to a number of projects and forums. As the most senior assistant in her company, Laura now manages her own assistant and works to expand and promote the roles of other PAs within ELEXON.
Since winning she has really enjoyed presenting to PAs at numerous conferences and events in both the UK and internationally.
Sherien currently works as a PA to four directors, the Chief Executive and provides secretariat support to the Board of Trustees of a charity organisation. This has brought with it a vast amount of opportunities which she has taken full advantage of, networking and encouraging Scotland based PA’s to go for awards, connect with each other and share ideas.
Certified Professional Behaviour Analyst, Professional Values analyst Attribute Index Analyst. With a strong business background and interpersonal skills, Gilly is an enthusiastic and knowledgeable trainer and developer of people. With speeches full of helpful tips and practical suggestions that audiences love for their immediate benefits, Gilly’s approach is enjoyable, frank and very memorable.
She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations. The first was providing technical support for physiology and neurosciences departments in further and higher education, across Edinburgh. For the first time in their history, Assistants are starting to get the recognition that they deserve as strategic business partners and not just as a support mechanism. These activities range from executive development programs, MBA-style programs offered at university business schools, action learning, and executive retreats.
In many organizations, the development portion of Leadership Development is owned by the Learning & Development function whereas external Executive Education and succession management is owned by a separate leadership development function. Often, some of the talent outcomes are top-level goals of the organization on par with an increase in sales or a reduction in costs. These measures are grouped by type of measure (efficiency, effectiveness, outcome) and across four subcategories. CTR members may also access the full electronic version of the TDRp Leadership Development Measures Library, which provides definitions, formulas, comparable measures, and complete references to source documents for a detailed discussion of each measure. We know each organization is unique and will need to select its own measures, but the templates have proven valuable to the early adopters.
Workforce Planning and Demographics is a key sub process, which supports all six key goals.
Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide.
Nicky has experience working in a variety of industries including accountancy, banking, insurance and in the public sector. Laura is also a passionate member of several different PA organisations and is very proud to be a Board Director of the Association of Personal Assistants. Laura is always keen to connect with assistants that also share her love of the PA profession and she feels that the highlight of winning PA of the Year has been the opportunities it has provided to meet and learn from so many different PAs from around the world.
Previous to this Sherien worked in such roles as Secretary to a group of Consultants, Marketing Assistant for an Architect firm, Facilities Coordinator for a construction company and Purchase Ledger for NHS Legal department just to name a few.


In addition, Gilly has developed and grown Priority Management in Glasgow with year on year growth; her high standards and expectations throughout the business from administration to delivering training have resulted in a significant market presence. By introducing people to new working processes and by leveraging existing IT, productivity and performance improvements are immediate, tangible and measurable.
Her concept of an event management company seemed to fit in well as another arm of the organisation.The success has come from spotting the possibilities of business events and trips, to and from Scotland. This involved designing and developing practical teaching materials at a time where technology was developing. Leadership development also includes the process of identifying, assessing, reviewing, and planning for leadership bench strength at the most senior levels in the organization. In practice, each organization is free to organize their human capital activities any way they choose. Other times, the talent outcomes are viewed as intermediate goals in support of achieving the top-level goals. Each organization should choose the measures most appropriate to achieve their goals and manage their human capital.
The Tips and Tools for L&D, however, will also be helpful for understanding how to construct the various statements and reports for Leadership Development. For more on the TDRp framework see Introduction to TDRp and Extending TDRp to All Key Human Capital Processes. She has worked for a number of high profile organisations and Executives in both London and Barcelona.
Sherien realised that she wanted to be a PA early on in her career but knew she had a long way to go before being considered for such a role and natural progression in hand with determination and hard work would get her there. History of successful delivery of a wide range of training solutions within blue chip organisations. Gilly now has a first class team working with her to deliver the Priority Management programmes. She has to organise possibly the most glamorous event ever to hit Scotland.She was the Scottish co-ordinator of the Braveheart film premiere in Stirling, liaising with BAFTA, 20th Century Fox and essential services, such as local police, to ensure the evening for the event went smoothly. She has worked on computer aided learning for both Medical and Veterinary graduates and developed interactive practical programmes using video technology. They celebrate and recognise the role and its importance while encouraging Assistants to take control of their personal development, and drive their own career agendas.
Leadership Development will typically support the broader organizational goals, as well as talent management focused goals.
Nicky plays an active part in the Assistant community and has written many articles for high level industry publications, presented at events, webinars and trade shows. As well as several science qualifications she has the Training for Trainers Certificate and joined the Institute of Trainers in 1993. Since then she has gained a Certificate in Social Science, with a special interest in Scottish Politics, Equalities and Scottish Law. In 2002 she became a Quality Scotland accredited EFQM assessor and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers & Commerce (RSA).
This move was planned, having found she spent a great deal of time volunteering, training and developing youth organisations. She worked for the National Bible Society for Scotland, developing teaching programmes for schools across Scotland – including remote rural communiites. This work involved high-tech computer simulations and often travelling back in time 2000 years, 3 times a day! This company has expanded in 2007 and focuses on Training trainers and organisational development.
For the last 7 years, Sheila has worked for the Scottish Council for Voluntary Organisations (SCVO), and now works part time for them assisting the sector access rural funding.



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