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Intelligent Marketing for Intelligent AudiencesModern Twist Marketing provides freelance copywriting and marketing services that appeal to intelligent audiences.
Typical marketing jargon can trigger an unconscious spam filter that alienates your readers.
Every employee is supposed to uphold those to provide a united front of customer excellence. Your values told me that your customers always come first, how you bend over backwards for them and offer an unrivalled level of customer service.
Your website isn’t your online portfolio from which you can shout about how amazing you are. Sure, you can talk about you achievements and awards to back up your services, but confine it to the About section.
Drinking my coffee this morning, wracking my brain for an idea to write about, it suddenly struck me. Religiously, day in day out, you’re checking your analytics to see how many visitors your website is getting and where they are coming from. You smile smugly as you see your visitor numbers increase; you are invincible because you are brining in 10 times the traffic of your competitors.
You probably started out with an ‘OK’ website that you got cheap and filled with content yourself. Look at it this way, if you have a High Street store with a stunning window display, potential customers will flock through your doors.
Yes, SEO is important to get people to your website, but it’s the design and, more importantly, the content that will get them to stay and buy.
When they reach your website they want to instantly see what it is you offer, how it will help them and why they should buy it.
If you want to succeed online, you must invest in good search engine optimisation and great web content. Find a copywriter who really understands the concept of search marketing and who can create content that fulfils the needs of both Google and your customers.
A good SEO and copywriter is a dream team – when you find yours hold on to them and don’t let them go. Last month I wrote a blog about the rise of friendvertising using the video from Dove to illustrate how big brands are using the power of social media to get you to do their advertising for them by sharing their content. It’s incredible how these women see one thing and yet the artist sees something completely different. You’ve been working in your business for many years, you know it inside out, but are you seeing the same thing as your customers?
The video shows how easy it is to be caught up in your own world and be blind to what it is other people are seeing. How about your brochures, business cards, leaflets, newsletters and emails, do they look OK too? They tell them how long you’ve been in business, that you’re an expert in your field and that you’re passionate about what you do. That you’re innovative, have their interests at heart, will do everything you can to help them?
Making sure your website copywriting (and all your marketing materials) is written in the second person will create an entirely different perception. Straight away they can see the benefit in what you do because, rather than telling them what you do, you are telling them what you can do for them. Every word must show them that you care about them and that’s the whole reason you’re in business. Apparently, the copy had to be more ‘jargonised’ and in the language of ‘high business’ and not focused on what they can do for their clients. It exists for one reason only – to tell readers what you can do for them and how their lives (or businesses) will be richer by using your products or services.



Through high quality website copywriting that focuses on your reader and tells them the main benefits of what you do. If your website focuses on you and is full of jargon, at best it tells the world your company exists, but that’s it.
And it should all be topped off with a strong call to action telling the reader to get in touch, buy now, sign up, or whatever action it is you want them to take.
When someone lands on your website (assuming they are English) their eyes will automatically be drawn to the top left and scan in a left to right motion, from top to bottom. It’s essential your opening gambit is powerful as this will determine whether the visitor will remain on your site to find out more, or navigate away to find another website. But powerful doesn’t mean ridiculously complex words and sentences in an attempt to show your intelligence – it won’t. What it will do is show you as a company that is far more interested in its own importance than it is it’s customers.
The ability to easily navigate around your website is vital to enhance the user experience. For example every website needs an “About Us” page so the user can learn a bit about the company they may be about to do business with. If you have a page that talks about your services, call it the “Services” page – it’s not rocket science. By keeping your page names simple and obvious your visitors will be able to find their way around your website with ease – don’t make them hunt for information. Earlier we mentioned the importance of using plain, simple English on your website, but you also need to make sure that it’s laid out in such a way that reading it is effortless. Have you noticed the number of websites these days that are using grey text on a white background? When laying out your text, prioritise the order in which it will appear with the main benefits first leading on to the features and finally any other supporting information you have. This will make sure the reader is hit with the important facts (the benefits) first, which will ultimately help them make their buying decision. If your business is in a high tech, scientific, or professional industry, why not choose a freelance marketing copywriter who understands how to communicate with  your target audience? I’ve had a quick peak at your About Page and read all about the values you hold dear.
It should be an outlet through which you can show me, as a potential new customer, how you will make my life easier, better or more productive.
If it just talks about you and your achievements it won’t convert visitors into customers. Traffic constantly roars back and forth as people make their way between Suffolk and Norfolk. With a bit of help from your SEO guy (or girl) you’ve got traffic heading your way in droves, but something strange is happening.
When they get inside, if your products are haphazardly strewn here and there and your sales team are loitering in corners discussing what they’re going to be doing at the weekend, ignoring them, the chances are they’ll turn round and find a different shop that’s more welcoming.
That doesn’t mean the colour, size, technical spec etc., all that comes later in the product description. Not how it’s run (although that will have an effect on how you are perceived), but how it is marketed to the world. Although the title of this blog post is ‘Engaging through web design’ it will delve deeper to look at the elements of a successful website, including web copy, layout and colour. That’s why you should always use plain and simple English to get your point across succinctly. There’s nothing more frustrating than landing on a website that’s full of hyperlinks – how will your visitor know where to click? Taking this post as an example, you can see that I’ve used lots of short paragraphs and sub headings to help you, the reader, find the information you need.


Yes, they look very modern, but for some readers this can pose problems because of the lack of contrast. Every aspect of your site, from its content to it’s images, layout and navigation, will have an impact on its success.
I’m going to use these other guys who have taken the time to tell me about how their service is going to help me. After that there should be some well written words highlighting what you can do for them – yes, afraid so, this isn’t the place for a long essay on how great your company is. Make sure your navigation is clear and simple to make moving around your website as intuitive as possible.
Try and stick to high contrasts, like black on white, to make it easier for people of all ages to read what you have to say. THE REASON BEING THAT IN HIS OLDER YEARS SHLOMO HAD MARRIED MANY WIVES AND HAD MANY CONCUBINES AND IN ORDER TO MEET THEIR SPIRITUAL NEEDS, SHLOMO HAD SET UP GROVES AND ALTERS TO THE FOREIGN ELOHIM OF HIS MULTITUDE OF FOREIGN WIVES, AND ALONG WITH THE UPKEEP OF THE SPLENDOUR OF HIS COURT AND KINGDOM AND HIS GROSS SELF-INDULGENCE THIS COST A LOT OF MONEY AND HARD LABOUR, AND UNFORTUNATELY HIS PEOPLE HAD TO MAKE PROVISION FOR THESE, AND THOSE WHO FELT THE MOST HARD-PRESSED WERE THE NORTHERN TRIBES.A HE HAD STARTED OUT WELL, WITH EARNEST, SINCERE AND DEVOUT HEART TOWARDS YAHWEH, SEEKING DIVINE GUIDANCE, WISDOM AND UNDERSTANDING IN ORDER TO RULE HIS PEOPLE ARIGHT. THE PEOPLE, DISCOURAGED BECAUSE OF THE HEAVY BURDENS IMPOSED ON THEM BY HIS FATHER HUMBLY PETITIONED RECHAVAM FOR AN EASING OF THE HEAVY TAXATION AND WORKLOAD. 5, AND REDEEMS HIS WIFE FROM THESE PAGAN CULTURES, AND AS CHAPTER 6 vs.1-3 DECLARE, IT WILL BEA "AFTER 2 DAYS," IE. IN THE MILLENNIUM IMMEDIATELY FOLLOWING THE 2 DAYS.A SURELY, WE ARE NOW LIVING IN THIS 3RD. MILLENNIUM DAY, (2001- And Onwards)A YISRAEL, REJECTING THE PROPHETIC PICTURE OF HOSHEA, THEIR FINAL PROPHET, THEN FALL UNDER THE MISHPAT OF YAHUWEH. CENTURY IS AS UNRELENTING AS EVER AS NOT ONLY THE MOSLEM MIDDLE-EAST DAILY CALL FOR THEIR EXTERMINATION, BUT EVEN EUROPEAN NATIONS, AIDED BY THE UNITED NATIONS, VENT THEIR ANTI-YAHUDAH VENOM AS IF THEY LEARNED NOTHING FROM THE HORRORS OF NAZI GERMANY, AND EVEN T.V.
IN THE STREETS OF GLASGOW TODAY, UNDOUBTEDLY, THEY TOO WOULD BE SUBJECT TO THE SAME TREATMENT AS THE STREET-PREACHER.A A IRONICALLY, SCOTLAND IS ONE OF THE VERY FEW NATIONS UPON EARTH IN WHICH THERE HAS NEVER BEEN OFFICIAL GOVERNMENT POGROMS OR PERSECUTIONS MADE AGAINST THE JEWISH PEOPLE. AND THE SCOTTISH PEOPLE ON THE WHOLE HAVE ALWAYS MADE THE JEWISH PEOPLE WELCOME IN THEIR NATION THROUGHOUT THE PAST 2.000 YEARS EVEN THOUGH ENGLAND HER SISTER NATION SEVERELY PERSECUTED AND HELD OFFICIAL POGROMS AGAINST YAHWEH`S CHOSEN RACE, INSOMUCH THAT THOUSANDS OF JEWS WERE DRIVEN OUT OF ENGLAND WHEN THE ROMISH RELIGION HELD SWAY DURING THE REIGN OF KING EDWARD 1st IN 1290.
IT SEEMS, BY THE UNFOLDING OF THIS BEAUTIFUL STORY, THAT THIS DEEP FRIENDSHIP HAS BEEN CULTIVATED AND NOURISHED ON BOTH SIDES OVER MANY LONG YEARS, AS AVRAM, THE CHILDLESS MAN IN THE STORY, REVEALS BY HIS WORDS OF APPARENT FAMILIARITY, A DEEP BOND OF CLOSENESS WITH HIS ELOHIM. THUS WE SEE THAT YAHUWEH IS PROMISING TO AVRAHAM THAT A MULTITUDE OF GENTILE NATIONS WOULD OWN AVRAHAM AS THEIR FATHER. NOT ENTIRELY, FOR GRAIN OFFERINGS WERE AN ACCEPTABLE SACRIFICE AS WELL AS THE BECHEROT OF THE FLOCK.. THUS, WHETHER WE BRING A GRAIN OR BURNT (FLESH) OFFERING TO YAHWEH THE MOST IMPORTANT PART OF THE OFFERING IS THE ATTITUDE OF A LOVING, WILLING, GENEROUS AND CHEERFUL HEART.A YAHUSHUA WAS BOTH OUR GRAIN AND BURNED OFFERING POURED OUT FOR US AND HIS ATTITUDE WAS ALWAYS THAT OF A FULLY SUBMISSIVE, LOVING AND GIVING SPIRIT. DAY AND THEREBY BROUGHT INTO THE COVENANT, YAHWEH RECOGNISED HIMSELF AS BEING YAH`SAC`S ELOHIM, IE. ABSOLUTELY NONE.A WHAT OTHER ANCIENT LANGUAGE APART FROM HEBREW HAS COME TO LIFE AFTER SUCH A LONG DEATH .AND NOW UNIVERSALLY SPOKEN IN THE NATION OF YISRAEL AND AMONGST MANY IN THE NATIONS OF THE WORLD? HER NAME IS CHANGED TO `SARAH` MEANING QUEEN AND IS AN APT NAME FOR A MOTHER WHOSE DESCENDANTS WOULD BE KINGS AND PRINCES AND THE NAME-CHANGE NEEDED TO BE MADE TO REFLECT HER NEW STATUS AND RELATIONSHIP IN THE COVENANT., IE.
AND EPHRAIM YISRAEL KNOWS THAT HE COULD NOT, WOULD NOT KEEP THE KADOSH THINGS AND SO BECAME CAST OUT AND THUS HATED YAHUDAH??? AND YET IT IS MOST IRONIC AND MARVELLOUS IN OUR EYES, THAT THOSE TEN TRIBES OF ANCIENT YISRAEL WHO REJECTED ALL THE THINGS OF YAHUWEH, AND ALL THE KADOSH THINGS THAT YAHUDAH AND AVRAHAM HELD DEAR, AND WHO THEN BECOME LE-GOYIM, GENTILE NATIONS POPULATING THE WHOLE EARTH WITH THE VERY BLOOD OF AVRAHAM, WERE THE VERY ONES WHO IN THEIR HUNDREDS OF MILLIONS OVER THE LAST 2.000 YEARS HAVE BOWED THE KNEE TO YAHUSHUA HAMOSHIACH OF THE TRIBE OF YAHUDAH. IMPORTANT NOTICE LITTLE BLOOMS CHILDREN`S ORPHANAGE INDIA MY INDIA MISSIONS TRIP APOSTOLIC BIBLICAL THEOLOGICAL SEMINARY NEW DELHI INDIA NAZARENE ISRAELITE ??? INTERESTING VIDEOS OPEN LETTER TO PRESIDENT OBAMA NAZI GENOCIDE PERSECUTION OF THE JEWISH RACE HITLER`S HOLOCAUST BLUEPRINT CHRIST KILLERS???



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