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Corporate psychology firm Davitt has put together this infographic, rounding up the best tips to be effective in the way you communicate.
Body language is key: Ensure you stand up straight and make eye contact with the person you are talking to, especially when that person is speaking to you. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you are in the driver seat of your company, make sure your work on your communication skills to avoid misunderstandings that can damage not only your brand, but the working atmosphere as well. Time spent up front defining what you (the client) wants makes everyone’s job easier.Make sure you spend time developing what you want from your team before giving a designer the reins. Think of moods, first and lasting impressions, have a “word storm.” Do you want to be seen as fun, serious, trendy, retro, cartoony, stylish? They can listen in and get a feel for where you see the project going and can point out “designy things” you may not naturally think of.2.
Set reasonable deadlines.We get it, some projects need to be done immediately and have incredibly short deadlines. And design inspiration, the very fuel that graphic designers run off of, can come right away or 24 hours later.
We feed off of your ideas, your wants, and needs.What makes a designer faster than others after that initial inspiration?
Once a design spark is born, how quickly they can work out their idea and make it come to life is variable.
And the more content we have from you, the longer will it take.The longest span of time a designer should have in your timeline is that initial creation period. Edits and updates can be done within a few hours (unless you’re talking about a design overhaul). Have an open discussion with your designer and work out a schedule that works the both of you and stick to that schedule, but be open for flexibility as things can change suddenly.And always leave room at the end of your schedule. Schedule to be done a day or two, maybe even a week before you actually need the final project.



You don’t need to know design terminology to be a great communicator.Naturally, we don’t expect everyone to know all the fancy design lingo (and really, it’s not that fancy). For instance: Saying, “It doesn’t feel right” or “We don’t like this” or “We need it to be more (insert any vague adjective here)”. Instead, tell us why it doesn’t “feel right” to you, why you don’t like something, and what do you see when you think of said adjective.
There are so many answers a designer could surmise from vague direction, and you want to avoid having your designer feel like he or she is taking a shot in the dark.
Try visual examples.If you find you cannot verbally articulate an idea, try doodling or sketching, (we’re not asking for a Rembrandt.
Even if it’s chicken scratch, stick figures, or ugly, it’s helpful!) Or looking up examples of designs that are articulating it for you. We’re very visual people, so that works in everyone’s favor and will actually get you the results you want, faster.5. If you don’t have a QA team or person, assign one!No one wants to play the blame game, but when there’s a misspelling or a grammatical goof-up or an erroneous extra period floating somewhere after a project is wrapped up, everyone starts pointing fingers. Instead of this high-stress catastrophe, utilize your most detailed oriented colleague(s) by assigning them this responsibility.
Other than what you may think, we love constructive feedback.I firmly believe clients have great things to say that can really help move along a project in the right direction. Having an extra set of eyes that isn’t coming from a design perspective does assist in upping the quality of the work. Meaning it’s not mean or offensive, but professional and helpful, something that will spark ideas in the mind of your talented designer.For example, the right and wrong ways are:“I laughed when I saw this!
It looks like such a cop out, did you even think about it?”Vs.“You know I don’t really think the piggy bank is working.
It comes off as friendly but we were thinking something more institutional, something less curvy but with more angular and powerful lines. I would suggest darkening the colors as well, the brightness makes it appear fun and light when we want something that says trustworthy and serious.


We may like the piggy bank still, but maybe only show a silhouette or something more simple.“During all five years of design school, I had my work critiqued more than praised. I’ve even had a teacher rip up a project of mine to demonstrate how not to attach your feelings so closely to your work. Well-trained designers know that a critique is not a personal attack and can handle constructive feedback maturely.7. Organize an efficient way to deliver feedback.Gather everyone’s opinion on your end but make sure you have a team leader who will shuffle through the feedback to assure there are no conflicting directions. The number one thing that frustrates designers is when clients try to “design” things they hired a designer for.
Let me explain further by saying there’s a difference between helpful feedback and frustrating feedback.
Otherwise, we’re nothing more than your personal robot pushing keys around and our years of blood, sweat, and tears in design school just seems useless. Let’s put it another way, it’s like hiring a plumber but standing behind him the entire time telling him how you would fix the toilet. Why even hire a plumber?However, if you really do have a genuine suggestion for how to arrange something or there are templates or other extenuating circumstances, then this is not something that is completely off limits.
As said before, it’s all about delivery and intent and being upfront about what you looking for in the beginning.Also, you should try not to let one bad designer or one bad experience ruin your impression of creative people.
There are also designers with varying talents, so make sure you are selective in finding the right one who can meet your needs and rises to the standard of quality you expect.Good luck!



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