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January 20, 2014 Leave a Comment At tpg we know from experience that internal communications is vitally important to support any brand.  And we firmly believe in communication that involves everyone from the office pod to the executive suite, an all-encompassing verbal pipeline that’s acts as a conduit to engage and enthuse all who have a voice in your branding efforts. A solid internal communications strategy involves a multi-faceted approach that allows everyone to cultivate and champion the heart and soul of your brand.  It involves day to day interaction in the form of open conversations that aligns everyone and gives them the tools to fortify your brand mission and vision. On a more profound scale a strong internal communications strategy demonstrates to everyone – internally and externally – that your organization is laser focused on all elements of the brand and its audience. When you start working in a coaching process, you use different tools that help boost the team’s alignment with the new work philosophy and the culture that the employer or manager wants for their company.
When thinking about incentives for our employees, the first thing that comes to mind is… money!
Power means that your employees have the authority to take decisions that are important to their performance and to the quality of their working lives.
The more transparent the leader of the company is about its information, the greater the possibility that employees will effectively contribute to achieving strategic business goals.
Did you know that 60% of organisations’ problems are brought about by poor internal communication? Internal communication is one of the main tools companies use to convey their values, vision and goals to their employees. According to this interpretation, communication is a tool that supports the business plan, providing consistency and integration between goals, plans and actions.
The challenge for organisations is to grasp that investment in this intangible asset – one which enables them to convey values and capital – is not only necessary to achieve their objectives but will also transform into business, process and sales benefits. Many organisations still neglect their communication methods and refuse to invest in something that they continue to view as a cost. It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better than has been available up to now. The prospect of directly influencing areas of interest to our company, spreading the right news stories with clear-cut messages, building corporate image or contributing knowledge to prominent open forums.
Every day there are nearly four hundred million tweets and Microsoft says that over 80% of Internet users regularly participate in social networks. This two-fold opportunity – monitoring centre and showcase at the same time – cannot be handled superficially, especially when you consider that reports say that 35% of users use social networks to find a product, thus ousting traditional search engines.
Internal communication should have a budget allocated to it like any other important business area; nonetheless, it usually does not. Is it not a priority to improve coordination and collaboration within a company and work towards business objectives? Does internal communication not provide a unified message and help reach company-wide understanding? Does internal communication not strengthen values, improve motivation, credibility and trust? Is it not essential to care for the intangible aspects of a business: the brand, the image and the internal reputation?
Is it not important to encourage internal talent in order to create an innovative culture and improve productivity? In previous occasions, in this same space, I spoke about the advantages and usefulness of having an internal video blog for your company and specifically for your product. Including a video blog on your website, additionally getting you closer to your target audience, will generate more traffic that will later generate more sales for your business. Video blogs, even though their production involves processes similar to television production, are very different in the background and form.
Retention: Is the most common reason, in short, it is the lack of internal communication and largely results in the inability to convey specific messages and quality to our team.



If something has been considered a lot in organizations until now with internal communication, above all in Spain, it has been the strength and importance informal communication has always had, or rather, rumors have had.
Unmotivated employees who would say clearly that their opinions were neither heard nor much less taken into account. Errors with messages transmitted between the initial and final message; there tended to be two or three steps that the message passed through and part of it got lost or distorted in the process.
Employees often indicated that they learned what was happening in their organization when it was over. How do you employ the new world 2.0 and its tools to be able to counteract existing bad internal communication? First, it should be made clear that an organization that establishes an internal enterprise social network is looking to socialize its behavior and organizational culture in every moment. A few days ago we published an article by Luis Miguel Diaz Meco where he talked about how some things in which good internal communication can help companies achieve and perhaps companies that may not yet know the potential of good internal communication. At Zyncro we know that many of the main internal company communication problems can be solved with a good communication tool for employees.
But what we are not always conscious of is the potential of internal communication in other domains.
Now that, finally, it seems the corporate reputation has begun to consider itself in a global mode and its management relapses in DirCom, internal communication can offer us new instruments to strengthen our image.
Beyond a resume, there is an ecosystem of enthusiasm, skills, resources and qualities that can escape the traditional vocational assessment. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There is lots of clear evidence that shows that companies with effective internal communications perform significantly better. Relevance, clarity, and respect for your audience are some of the essentials of getting your message through. Many years ago I worked with an organization that was preparing for a significant reorganization. What he failed to understand was that instead of only a few people who would be laid off knowing what their fate would be, thousands began to speculate. If you analyze well and listen as you should, delivering relevant information to your audiences should be easy.
People relate to the experiences of real people far better than they do to a corporate-type article. Word clouds can show ho-hum data in a new and surprising light, by drawing attention to the words that occur the most frequently. It defines your company as one that champions its employees and celebrates their talents vis a vis engagement (and engaged employees typically demonstrate optimized productivity as they act as advocates for the brand).  And with all of that you’ll no doubt see a company culture in which everyone is committed and empowered to ensure the success of the brand.
Specifying a vision, mission, cultural values or points, job descriptions and their respective KPI’s, procedure manuals and other tools are really helpful in meeting this challenge. Taking the team out of its comfort zone is too much for some members who, given the changes, decide to jump ship. Just as many Mexicans are demanding access to information from our government, your team must also have access to your business information. Thus the employee will be able to link the company’s progress towards its various goals to his or her personal contribution to each of these goals. These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment.


It largely determines whether staff are aligned with corporate strategy and whether teams are effective and productive enough to successfully achieve the desired profit.
Companies which afford it this strategic importance communicate internally to motivate their employees and keep them up to speed about their successes and failures, ensure that goals and objectives are well understood by all and gather contributions to enhance corporate processes and results. For example, our competitors’ customer satisfaction, demand for and inclusion of specific professional profiles in certain projects, a customer’s executive staff mobility, etc. Internal communication doesn’t get the necessary financial resources assigned to it and for many it is deemed a murky investment.
It allows your public to feel closer to you and makes the experience more dynamic for the visitor on your website, so it is recommended that you take into account five important points if you want to succeed with this tool. This does not mean that one is better than the other; in fact, these two roles are complementary to each other and to operate a team at work to be successful, you need to meet both requirements. What better way for employees to feel heard in a manner in which they can also freely express themselves through any channel and their opinion stays there and can be shared, refuted and valued? Do you want to know how an enterprise social network or internal network can help your company? Who better than employees to talk about the company for which they form a part of?   For sharing how it works, what it does or how customer feedback is used to improve the products and services? Thanks to internal communication, it is possible to discover this talent and take advantage of it in order to improve the organization. Other examples include: “ There is an empirical link between employee commitment, customer satisfaction and an increase in sales. Don't hide the bad news; doing so only leads to mistrust, frustration, and an extremely active rumor mill.
Had employees been told exactly what was happening, the result would have been significantly better—both short- and long-term. In the case of employees who decide to stay, it is important that employers or managers recognise that members are going the extra mile and seek out additional reinforcements to keep their team motivated and achieve greater commitment to the company. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks. However, despite how difficult it could become to find a new position, some businesses suffer from constant employee turnover. Enterprise Social Networks are the first that they establish; an environment of dialogue in which each member of the organization is accommodated. Bush’s presidential speeches, menus from Chinese restaurants, and The Big Lebowski movie script.
With internet banking, after logging on with a user name and password, it is then possible to set up tools (such as automatic payments to people etc).
Let them take responsibility and have complete authority over their decisions and their outcomes. The “Content” “ Content” consists of any of the snap tools (screen savers, tickers, alerts, quizzes, surveys, electronic magazines) customized (with text, display style, flash animation, images etc) to display the appropriate messages as specified by the “Content Manager”.



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