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For the next couple of weeks, we’re going to dive head first into the realm of running a fitness business. Plus, I’m just super motivated to take both of my businesses to the next level, so this will work as a bit of a brain dump as well. The internet is this amazingly powerful tool that allows people to connect, conduct business, and build relationships without ever meeting each other in person. In 2012 I had Mike Tuscherer write my training programs for three months, and it was really cool to have someone I greatly respect write my programs for me. In this article I’m going to examine online personal training both from the end-users perspective, as well as how I run it as a business owner. We do an initial intake to see what their goals are, how often they can train, and any logistical issues we may have to address (such as limited equipment, etc.).
In reality, it’s not that much different than starting with a client live and in-person.
This is the single best part about online coaching – a program is a program is a program. In this case, I have a pretty extensive database over at the Robertson Training Systems You Tube page. In this case you simply take the exercise, hyperlink it to the video, and you’re off and running.
While the assessment and program design elements of online training are very similar to offline clients, this is one of the biggest drawbacks to online training. After the set, I can tell you what you did well, and what needs to be addressed going forward.
But the best part of working with an athlete live and in person is the ability to coach or cue them during a set.
In an online environment, this is nearly impossible (unless you’re literally coaching someone via Skype or something similar).
The client can videotape lifts from a session and have you review them, but you still lose that immediate feedback. Now let’s take a look at the business side of the equation, and how I run my online coaching business. In the olden days you might have sent me a few posture pics, a list of training goals, and from there I sent you an Excel based training program. Over the years there have been some bumps in the road, but the business side has really blossomed and grown. When you get started with a new client, there’s typically a slew of e-mails that go back and forth to get things rolling.
This should sound obvious, but I promise there are times when that itty-bitty conscience of yours tells you that someone is (or isn’t) a good fit.
It’s not necessarily easy early on, especially when you want to get the business rolling and make some money. While we’re talking about good fits, also make sure that you sincerely feel as though you can help the client on the other end. For instance I have all my online clients fill out a payment form, and then they are billed every 30 days.
Fitness businesses have used this model for years, it’s even more valuable in an online setting where you may never physically see or interact with the client on the other end. Take everything you do well offline in your training business, and try to reproduce it as seamlessly as possible online.
It sounds easy, but if more online coaches would follow this simple step I guarantee they’d have less stress day in and day out.
Imagine you’re an online client and you have a question about your program, an exercise, or anything in between. I know this is true because I’ve been an online client before, and while it was rare that I needed something, a prompt response was always welcome.
For my online clients, I actually have a filter on my e-mail that alerts me when one of them has e-mailed me.



With almost 7 years of online training experience, I don’t claim to have all the answers. If you’ve ever thought about working with me as a coach, please check out my services page to learn more about the process. That’s it for today, but I hope this post has helped you learn more about the online personal training business.
Scott – You can either go to a specific company that takes care of this, through your bank, or I actually do it through my shopping cart software (Infusionsoft). Sara – No doubt about it, people who are a bit more intrinsically motivated will do better in an online training environment.
However, the simple fact that they’re paying someone to write their programs (and report back to them) goes a long way with regards to accountability.
When you have a good understanding of how the human body works, all kinds of things are easier to understand. Unfortunately, most people don’t get a great anatomy and physiology education in school. Thankfully, there are many places on the internet that offer allow you take classes online for free. You may think that you don’t need to take an online course if you want to learn more about anatomy and physiology. An anatomy and physiology online course will also give you a professor that will help you to walk through the material.
Another benefit that these classes have is that you will be able to interact with your classmates. You can look at online colleges and see if any of them have the types of classes you’d like to take. The first thing you should consider is whether or not the credit for this class will transfer to the school you want to get your degree from. You should also think about whether it’d be in your best interest to get a degree from an online school, or to get a degree from somewhere else. You can have all of the convenience of online courses without the drawbacks if you take online classes from an established school.
Look at the schools you want to attend, then see if they have an anatomy and physiology online course.
If you take the time to look for one, you’re sure to find an online course that will fit your needs.
As we start to unravel what connective-ism means for each of us individually in our business and home lives the continuing thoughts flow right into the education system.
During one of Jeff’s presentations yesterday, he displayed a pyramid called Bloom’s Digital Taxonomy Pyramid, which really spoke to me – this model puts the tools and concepts into multiple learning layers and illustrates how learning can change with all the connections and tools that continue to develop, and in the end, produce creative, innovative members of society.
I’ve been doing online training and coaching since 2006, and needless to the game has changed drastically since then. When starting with a new online client, we do a lot of the same things online as we would in a live assessment. I still get a ton of information, which allows me to put together a solid training program. The biggest issue you may have when designing a program for an online client comes down to the equipment they have available to them.
Even if you can agree on the name, every coach has a different idea or viewpoint as to how the exercise should be performed! I also have a private database that features many of the same videos, but with detailed coaching cues to make sure my clients are getting the most out of their training. You may lose some of the immediacy of the coaching and cuing, but the trade off is getting a fantastic training program that’s uniquely tied to your needs and goals. This is the ideal time to make sure that you and your client are a good fit personality-wise.
Be yourself, and if the person on the other end isn’t a good fit, be willing and able to turn them away.


At the end of the day I’m a kid that came from very humble beginnings, grew up in the country, and honestly cared more about the people around me than I did about myself. I want to take great care of people, as I know there’s nothing more important than raving fans. But hopefully you don’t have to come across this client too often before you know the difference. But I can tell you the process gets better on a daily basis, and I know my clients are getting amazing results. I’m huge believer in the Kaizen principle, or simply getting a little bit better everyday. Next week, we’re going to spend some time talking about semi-private coaching, and how we use that model to make IFAST the best that it can be.
I do everything in my power to create a positive training experience for my online and offline clients, but some people simply cannot be pleased. It can help you to move forward in your own career, or give you the foundation you need to improve your education further.
It makes it easier to grasp why you’re feeling poorly, or what you need to do to get in better shape. This classes will teach you everything you need to know about these subjects, and will give you a foundation you can continue to build upon. Many sites will allow you to set alerts so that you’ll be notified when classes that you might be interested in are available.
In fact, you may think that you can teach yourself everything you need to know on your own. There are encyclopedia articles, scientific journals, and so much more that are readily available to the people who are willing to read them.
They’ll be able to answer your questions and explain concepts you may be confused about.
If they don’t, you may want to find out if this is something that will be available in the future. How, with a world moving so fast and made smaller or larger, depending on your perspective, by all the connections, do we re-engineer the education system to provide a 21st Century education for our children, their children and the generations to come? This is a very exciting time as education will be changed forever as slowly but surely schools and societies embrace the benefits of connective-ism. But for that to happen in a constructive way, our schools require strong leadership relationships, buy in from staff, and a willingness to let go. But if I can quickly identify and answer questions for my online clients, then I know they’ll get better results. Is there a file sharing site you use that has password protection built in or did you make your own? One type of class many people have benefited from taking is an anatomy and physiology online course. It’s extremely beneficial to be able to discuss points with people who are studying the exact same type of material you are. You just have to make sure that the classes that you want to take are something they have available.
It’s incredibly useful, and is definitely something that you should take advantage of in the future if you want to be educated on this subject. As a person who works within a school, it looks to be an exciting yet difficult task ahead. We get to play catch up with how the world is already wired and with that connectivity comes all the different ways in which we can facilitate learning within our school environments.



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