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With all that business owners have to deal with in today’s fast-paced environment, one thing that sometimes gets overlooked is their company’s online reputation. While it seems like it should be a top priority for businesses large and small, some company heads try and tune out its importance, focusing more on sales, advertising and generating leads. That being said, what is your company’s take on the importance of online reputation?
Is online reputation a top priority, falls in the category of important but not near the top of the list, or is looked upon as we’ll worry about it when the time comes?
The bottom line that many business owners fail to incorporate into their daily work lives is that building a great brand online can take weeks, months and years to foster.
Be a traffic hall monitor online– Remember your days in school when an adolescent would monitor your school’s halls looking for kids running instead of walking, talking too loudly or using abusive language, and trying their best to skip class? Be a leader, not a follower – One of the great ways for your company to build up its online footprints is by becoming relevant in online discussions within your industry.
Be factual with your online comments – Whether it is posting information regarding your business or industry or responding to negative consumer comments, be sure to present the facts and just the facts.
Be sure to hit search engines with positive and worthwhile content – Along with your company’s blog, be sure to reach out to online services to run company content in the form of press releases, infographics and more. As we delve into the first few weeks of 2012, take the time now if you haven’t already to see how your company can better its online reputation over the next 12 months.
Suggestion for you Warren – write a Tips post with advice on how to give an interview, that might be a good partner for this well written post. With-out the full buy-in of the management or c-suite executives in any organisation, neither social business nor collaboration would get to pass go…I fully agree with you Elaine. Hi Kathryn, I agree, consistency is one of the bigger reasons why people don’t develop an audience when blogging.
For me the #10 is the most common reason why no one is reading your blog.If you’re offering a product or a service, obvious self-promotion through your blog is another big turn-off. Tweak Your Biz is a business community - a place where business professionals like you can stand out. Up until now, online education has continuously been rising up the ladder when it comes to offering quality education to potential and interested students. Basically, online education or e-learning is meant for students who want to finish a degree or be equipped with required skills for a specific job but with limited time, access or money. When you take an online course, the university or college you enrolled in will surely try to use the latest online applications to communicate with you and provide up-to-date news and info related to the course you’re taking.
For those who are already working but want to continue their studies, they can choose the best time for them to get educated online. Depending on what college or university offering an online course that you want to enter in, school fees might be the same or lower than those enrolled in traditional schools. With online education, you don’t have to rush in getting out of the bed and dressing up just to arrive in school on time. Those of you who already finished a degree but want to take a step forward in their career, you can move up a notch by taking another course or a master’s degree.
Some students who want to take up summer classes but live far from their university won’t have to travel everyday because there are accredited colleges where you can take classes online and they allow the transferring of credits for subjects you take online. There is no doubt that it is truly an advantage to take an online course from a highly reputable university or college offering quality online education. Students pursuing this route can expect to quickly become familiar with taking online classes.
Tech savvy individuals and those that are naturally comfortable working online will enjoy taking online courses because of the ability to utilize the latest, up-to-date features when it comes to distance learning. A geographic information system (GIS) allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, reports, and charts. You can use Canterbury Maps to find property, geographical, recreational, locational information and more.
Free online courses from prestigious universities have caused a stir, but they won’t shut universities down. Superficial opinion abounds, and nobody ever got famous for suggesting things were pretty much going to stay the same, but although the online education revolution will bring about fairly major changes in the way universities do things, they are not an existential threat. But there are still a few issues that the MOOCs haven’t solved, and I’m not certain they’re going to be able to do so without significantly revising their model.
For a start, many of the disciplines universities offer have a practical as well as a theoretical component.

In those fields, there will always need to be some sort of bricks and mortar institution to provide access and instruction. Employers look to the type of degree, the reputation of the institution that issued it and the marks a student received as shorthand for that student’s ability. Coursera have announced that they will begin accrediting, using webcams to ensure students don’t cheat. There is also the fact that Princeton, Stanford and many of the other universities involved in the MOOCs have spent decades building up the cachet of the courses they offer. Ultimately, purely online courses are unlikely to supplant real-world universities because sporadic online interaction will never be able to match the deep, rich experience of attending university in person. That may be a slightly unfashionable view in this day and age, where we look for everything to be quantified in terms of return on investment (ROI), but there is something special about one’s time in higher education, something of which the time spent in the lecture or the lab or the tutorial is only a part.
For the majority of students, university is the bridge between secondary school and working life. The on-campus experience deepens your learning through your interaction with your peer group – people who are getting across the same concepts as you at the same time can in many respects be your best teachers. What I suspect is that we will see the two models – the online and the on campus – converging.
For the reasons I’ve just outlined, around accreditation and assessment, it’s likely that, in order to compete in the same spaces as physical universities, MOOCs will need to take on some of their characteristics.
Likewise, MOOC-like characteristics could improve the quality of pedagogy at traditional universities. Students stand to benefit, because the onus is on universities to make sure the on-campus experience is worth paying for. The face-to-face time becomes much more valuable, because it can be used to explore the ideas in greater depth and test the learning. Similar information will also be available to the instructor: they’ll know what proportion of the class has read a particular piece of preparatory material. From the results of the diagnostic testing, they’ll be able to tell which concepts the students have mastered and which they’re struggling with. Of course, there is not one blended learning model, and each university will respond in its own way to develop its own strengths in its own circumstances.
But it is clear that universities are bound to adapt in some way to the possibilities that digital learning represents.
If you run an online interior decorating business, one great way to be more relevant within your line of work is by discussing the latest trends in your industry. Your company’s online reputation will be called into question if you make up statements or take the low road with individuals online. Folks will walk past with possibly a negative perception of what lies behind the crusting paint, dirty windows or rude signs taped to the door. What you are saying above is a continuation of this, honesty with yourself and play to your strengths. While writing the soon to be published white paper on MDEC I came across a Ted Talk by Daniel Rose on Intrinsic Motivation, it is excellent viewing. I don’t think companies who are guilty of these really stop to look at their blogs with an unbiased eye. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!
Some universities are even threatened by the number of students that are getting interested in taking online courses. Online learning gives students different benefits, the main benefits are low cost and flexible time.
If you’d like to take up online nursing, you will be among the first to know the newest equipment or technology applied when it comes to treating illnesses and what modern health procedure works. Flexible class hours can give you convenience and freedom to manage your time between work and school.
But then, you won’t need to commute going to school and you don’t have to buy school supplies or other requirements. This works best to give students a chance to focus on their major subjects and earn their degree faster. If you’re having difficulty mastering a particular topic, you can study it again and again so you will eventually master it.

But of course, hard work, determination and patience are important for students like you to succeed and graduate with flying colors. Regardless of the degree or certificate program, there are numerous advantages to completing college courses on the Internet compared to the traditional classroom setting. While forums and chat rooms have been around for quite some time, each year online schools develop and produce more advanced ways to connect students, their peers and instructors in a virtual setting. We use a Creative Commons Attribution NoDerivatives licence, so you can republish our articles for free, online or in print.
I’ve enrolled in one from Udacity, and it was very, very good, particularly in terms of how the learning material was presented. Medicine, chemistry, fine art, engineering – all of these subjects require infrastructure, machinery or equipment that is beyond the means of an individual student. I invite anyone who thinks otherwise to go under the knife of a surgeon who learnt everything they know from YouTube videos. They work very well for subjects like maths, which have objectively right and wrong answers, and can therefore be pretty easily marked by computers.
The MOOCs need to figure out how to ascertain that the work they’re marking was done by the student whose name is on the test. But to cover the costs of that, they intend to start charging fees, which is a significant change to their business model.
Ultimately, I’m sceptical that the administrations of those universities would be willing to dilute their premium brands by offering a degree to anyone with a broadband connection.
It’s where they learn the soft skills that employers tell us are just as important as the hard skills.
University is where you build your professional peer group and networks that will support you throughout the rest of your career. It may be that the model doesn’t change much for those courses that require the use of expensive equipment or specialised facilities, but that, say, introductory courses of the type that traditionally had five hundred students crammed into a lecture theatre are taught almost entirely online.
With the wide availability of online materials, the lecturer’s role may come to resemble that of a curator, selecting the best online material for each concept the course covers.
Through regular diagnostic testing, the student will be able to see how well they’re across the material, how they’re tracking against the rest of the class, and what mark they’re on track for. You need to monitor what is said about your business, when it was said, and who is saying it. If someone goes to your site or a related forum to take issue with your company, listen to what their complaint is and just don’t brush it aside. People who possess these traits are out there, but most companies can not identify them or, do not know how to tap in to their IM, or worse their bureaucratic management style suppresses it. That said, websites like Tweak Your Biz and others allow you to blog less frequently and still tap a large audience.
On the other hand, there are brick and mortar universities that are confident that they’d still get the same or even more number of enrollees each year. You only need to open you PC or laptop to attend class or study the lessons posted by your professor. With regards assignments, most courses allow you to complete your assignments at your own pace and even next lessons can be taken anytime you feel you’re ready. It remains to be seen whether the model can be extended to softer subject areas, like, say, politics, philosophy or the social sciences. The worst thing a business owner can do is let negative comments about the company go unchallenged. In many cases, customers will give you and your company a second chance to correct a wrong if you show you’re caring about their needs. You aren’t giving yourself opportunities to find people in other areas who would actually be interested in your blog.
While you may still get the letter or phone call from time to time, you are more likely to see someone talking about you online.

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