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Personal trainers help people achieve their fitness goals by designing and implementing training programs. Training and education for personal trainers are available through certification organizations and colleges and universities. To enter a certification program, you must be at least 18 years old and have a high school diploma or GED. If you want to take some college courses but aren’t ready to take on a bachelor’s degree, many colleges offer certificate programs in personal training through their continuing education department. Personal trainers in the United States are not legally required to a hold a license to practice, but some states are working toward regulating the profession. The time it takes to become certified as a personal trainer depends on the program you choose. The median yearly pay for all personal trainers in the United States was $31,090, or $14.95 per hour, in 2010. Personal training is a fast-growing profession; the number of personal trainers in the United States almost doubled between 2001 and 2011 and is expected to grow by 24 percent between 2010 and 2020. The more education and specialized training you have, the more likely you will be to find a job. Personal trainers have many options for specialization, such as teaching a certain discipline like yoga or strength training, working with senior citizens or children, or working with people recovering from illness or injury.
Personal trainers who work for themselves may find long term success if they are able to attract clients and build a strong reputation for their business. Most personal trainers work for fitness and sports recreation centers, so look for openings at gyms, spas, and other athletic centers. While the majority of personal trainers work for someone else, the US Bureau of Labor Statistics reports that 8 percent of personal trainers worked for themselves in 2010. Many personal trainer certifying organizations act as professional associations as well, offering continuing education and career resources. Our tuition numbers reflect data collected from the National Center for Education Statistics. This indicates that a school has an annual tuition of $15,000 or less as reported to the National Center for Education Statistics or based on the school's website.
Since I had just arrived at the gym, I couldn’t blame it on a post-workout black out or exhaustion; it had to be his sharp selling skills. Being passionate about your service or product means becoming an expert in your business area and being generous with your knowledge when talking to prospects and customers. Salespeople often get a bad rap because people really, really hate feeling pressured to buy something—even if they actually want that item or service. There are quite a few ways to follow Dan’s example of knowledge-sharing and credibility-building.



Sign up for our newsletterReceive the latest B2B news, trends and helpful how-to’s delivered to your inbox every month. Personal trainers must know how to listen to their clients, work with them to identify goals, and determine the best methods to reach those goals. These programs typically involve purchasing study materials, taking part in a small number of workshops and seminars, and taking a certification exam. It is usually not necessary to hold a bachelor’s degree to work as a personal trainer, but earning one can give you more options for advancement and specialization farther along in your career. Students in these programs take courses in topics like anatomy, physiology, health assessment, and legal and safety issues, and may also complete a practicum or internship. Most gyms will hire only certified personal trainers, however, and some personal trainer certifications are valued more than others. Some personal trainers work for themselves, so your success may also depend on your business and marketing skills. Some of the same organizations that offer personal trainer certifications offer continuing education and specialty certifications so personal trainers can find a niche and educate themselves to advance their careers.
If there is a specific place at which you want to work, check to see what certifications they look for when hiring personal trainers.
All you need to start out is a client, but you will also have to figure out where to conduct your training sessions, how to set up your billing, and what kinds of insurance you will need. You can learn more about the profession through these groups, including the American Council on Exercise, the Aerobics and Fitness Association of America, the International Sports Sciences Association, and the National Exercise Trainers Association. It’s happened to me a few times—most often when it comes to a delicious beverage or an extra-tantalizing clothing sale. A personal trainer named Dan asked me point-blank when I was available for a free personal training session. Talking with him after the session has only proved his passion for building strong, memorable prospect and client relationships. But what you can easily do is offer them a trial or demo to give them a taste of what life would be like with your service or product. You’re offering a solution for your prospects—make sure you understand the context of that solution, how your solution benefits them, and willingly share it with them.
Sales quotas can make it scary to navigate the relationship-selling landscape, but taking time to build lasting relationships is worth it in the long run.
Sometimes if he’s not busy with another session, he offers to help me with an exercise or shows me how to make the free motion trainer work.
Send occasional personal emails to prospects with a ‘tip of the month or week.’ Connect with them on LinkedIn or Twitter and share interesting, valuable content (believe it or not, content isn’t just for marketers!). To do this effectively, personal trainers should have knowledge in nutrition, human physiology, exercise techniques, and fitness assessment.


The study materials and workshops prepare students to take the certification exam, which may cover topics like training program development, nutrition and weight management, health evaluation, anatomy, and various training techniques. Exercise science students take courses in topics like human anatomy, physiology, neuroscience, biomechanics, injury, sports and exercise psychology, and exercise assessment and programming. Certificate programs last one or two semesters and often come with the option to take a certification exam through an affiliated personal trainer certification organization. If you are seeking certification, look for a program accredited by the National Commission for Certifying Agencies. The IDEA Health and Fitness Association has a tool that lets you compare the personal trainer certifications offered by organizations across the United States. That move allows you to build a longer-lasting, much more memorable relationship with each prospect, so when they’re ready to buy (even if it’s not this second), you’ll be at the top of their list. Out of all the trainers I’ve passed by for months and months, he was the only one to look me in the eye and ask, “Have you thought about doing a free training session? If you’re working with a personal trainer, you want them to know the context of the how all the muscles connect and the science behind fat burning and muscle building. Try being generous with your knowledge and expertise for a few months, lighten the pressure to buy immediately, and see where the sales land.
He’s being generous with both his time and his knowledge—building his credibility and trust over time—providing a ‘drip or nurture campaign’ in marketing-speak.
Knowing how to motivate people is helpful as well.What kind of training is required to become a personal trainer?
Candidates must have cardiopulmonary resuscitation (CPR) and automated external defibrillator (AED) certifications before they can take the exam. You don’t want to buy from the guy who knows all the exercises but can’t tell you why they work (‘just because’ is not a valid answer). We talked options and pricing, and when I ended the session without a commitment, he candidly said he would never follow up with me using a hard-sell. If I didn’t have other budget goals right now at this stage in my life, I would purchase a set of training sessions from Dan right now. He’s definitely kept in touch, offering tips and saying hi occasionally, but never pressures me to buy.



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