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Aus der Sicht der Betriebswirtschaftslehre wird mit dem Begriff Produktlebenszyklus eines der ältesten Konzepte bezeichnet, das wie kein anderes betriebswirtschaftliches Konzept sowohl bei Praktikern als auch bei Wissenschaftlern einen hohen Bekanntheitsgrad besitzt.
Wir am WZL beschreiben den Produktlebenszyklus als einen Kreislauf aufeinander folgender Produktlebensphasen, beginnend bei der Produktentwicklung bis zur Produktentsorgung. Die Nutzung einer gemeinsamen PLM-Datenbasis für Entwicklung, Auftragsabwicklung und Konfiguration etc. Product Lifecycle ManagementIncrease your ability to innovate and accelerate the New Product Development & Introduction process through an integrated product data management system.



As markets become increasingly competitive and globalized, the ability to innovate is the only lasting source of differentiation. In addition to implementing efficient processes and the right team, IT is increasingly the focus of optimization initiatives in this area. Product Lifecycle Management(PLM) is the process of managing the entire lifecycle of a product from its idea conception, through design and manufacture, to service and disposal. The creation, assessment, selection and fast conversion of new product ideas into marketable, successful products will become, even more than it already is today, the core entrepreneurial challenge facing organizations.


PLM brings together people, data, processes and business systems and provides product information for companies.



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