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Author: admin | 06.03.2015 | Category: Relieve Tinnitus

Stay up to date with the latest content on IHAVEANIDEA, from new Agency Profiles, to interviews with top creatives and more. But if seeing this dead horse get flogged once again is more than you can bear, I invite you to scroll down immediately to Part Two. For years now, copywriters of a certain age have been predicting the demise of the completely visual idea. So, from all this, copywriting students have drawn the reasonable inference that it’s better to think in pictures than in words. Here is the reality: Even at the finest, most award-winning agencies, ads are typically driven more by copy than by visuals. Add up the realities of our business and you’ll see that we need to develop and maintain our copywriting chops, despite what the show annuals say. If we as copywriters agree that words are now redundant, we ourselves will soon be redundant.
You already learned about many of these tools in high school English – devices like metaphor and hyperbole.
Aristotle said there are basically only three ways to bring someone around to your way of thinking.
Many tools of rhetoric can be used visually, but some of them belong exclusively to writers. Metaphor is the first love of English teachers, poets and advertising creatives, and it’s used skillfully by pretty much anyone who enjoys talking. For the record, the Midas ad was done by me and Annie Lee at Ogilvy, several months before the Volkswagen version. Though hyperbole is typically viewed these days as a visual device, it can also succeed wonderfully in words alone. Here, ordinary citizens are presented as perfectly reasonable targets for shooting practice. Because irony by definition involves two messages (the explicit message plus an implied one), it’s easier to achieve when you have words to help. Creating paradox with your headline can result in work that has even more edge and power.
A pun, strictly speaking, is nothing more than a word or phrase that carries a second meaning.
I believe an advertising pun works best when both interpretations refer positively to what you’re selling.
Ensuring that your pun kicks both ways doesn’t guarantee that your headline will be a good one.
Parallelism is the deliberate repetition of a particular word, phrasing or sentence structure for effect.
Up to now, I’ve been telling you about rhetorical devices that are as available to visual thinkers as they are to headline writers. Simile gives you a subtler way to provoke mental images, a way that is not available to strictly visual thinkers.
Rhetorical questions are powerful tools, tools that don’t exist in all-visual advertising. I have put these last tools together because they boil down to the same thing: human beings talking.
You can mimic human speech patterns simply to give your headlines a more informal, conversational feel. One of my students told me that he found headline writing to be a challenge because it was such a departure from the visual thinking he’d been doing for so long. I’ve pasted some links below that will lead you to great sites with a lot more information on rhetoric.
Unfortunately for music lovers, many types of ambient sounds can interfere with or even block the sounds coming through their headphones.
Active noise-canceling headphones can do everything that passive ones can do -- their very structure creates a barrier that blocks high-frequency sound waves. Using these components, noise-canceling headphones are able to provide an additional reduction in noise of 20 decibels. While noise-canceling headphones do a good job distinguishing between the audio a wearer wants to hear and the background noise he or she wants to keep out, some people say that they compromise sound quality by muffling sounds.
For lots more information on noise-canceling headphones and related topics, check out the links on the next page.
Note*: The actual performance is more important than the technical specification of ANC earbuds.
The ANC process is involved in microphones that are placed inside earbud housing (both on the right and left). Generally, in term of sound quality and ANC feature, over the ear heaphones do a better job than earbuds.
You can choose ANC earbuds based upon the price range as many people limit how much to spend first when investing on something. Choosing the best noise cancelling earbuds is considered by comforts in ear cannal, ANC performance, sound quality, design and additional features. This QuietPoint Active Noise-Cancelling in ear headphones certainly is for those of you who are struggling to find decent ANC earbuds with budget in mind. Audio technica also introduced the upgrade of ANC23, the ATH-ANC33, which features mic and inline control for compatible devices. Sony MDRNC13 Noise-Canceling earbuds, Compared to Audio-Technica ATH-ANC23 based on the specs, these Sony earbuds is better, check out how they were compared? The Monitor Switch is similar to Aware Mode of Bose QC 20, Imagine if your friends want to talk with you, in order to hear them clearly, you must take off the earbuds, however the Monitor Switch of Sony MDR allows you to talk with your friends but still keep the earbuds stay in the ear, it’s fun a little music background while chatting. Ok now what we look at the earbud model Bose QC 20i ( the letter i means they are customized for iPhone), which take you to the silent world with lowest white noise that is waived if you are in a little background noise.
Till date Bose QC 20 is anchored for the best high-end noise cancelling earbuds ( there are 2 model: Bose QC 20i for Apple Devices and Bose QC 20 for other than Apple products).
The reason why Bose QuiteComfort 20i is bloody expensive, does it offer everything you needed? If you are worried that the lithium ion battery is not replaceable, and roughly after 3 years the battery is deteriorated it is going to be passive noise cancelling earbuds with awkward battery box. Phiaton BT 220 NC Bluetooth 4.0 Active Noise Cancelling, The ANC function works just fine with the battery life up to 16 hours straight. The Sony MDR-NWBT10N earbuds offer a decent sound, though the battery life doesn’t last very long and is varied from 3-6 hours depending on the volume loudness. The HBS-800 Earbuds’ unique design with neckband works any where from the gym to on flight, its sound quality is slightly better than Sony and Techica models.
The noise-cancelling function: normally tested on a long flight more than 10 hours, train, buses, ability to eliminate wind blowing sound while cycling.
You’ll see the technical information that indicate the percentage of noise, earbuds can reduce. Sound quality ( performance) That’s being said, with the same money, you can get better sound from earbuds without ANC.
Battery life: As you can see in smart devices today, the more feature they integrate, the less battery life is and ANC earbuds is not an exception, they need batteries to work and the longest batteries can live up to 40 hours for a single charge (AKG K391 NC), otherwise the replaceable AAA can live up to 100 hours.
In some ANC earbud such as Bose QC 15 or 20, the battery is not replaceable, in this case what happens if you they run out of charging capacity? Before the systems were invented to cancel the noise in helicopter and airplane cockpits, the Earmuff were mostly used.
IFA 2015-Sony announced new earbuds companion of their latest Walkman with noise cancelling feature, it was named h.ear in and they come with a wide array of colors. Sony recently launched the H.ear In headphones go in your ears, which is compatible with new Walkman. BOSE QC20 is too much to invest, any recommendation for good ANC earbuds around $150,,,Thank.
When turn off the NC function the sound will be little drop down in every level,you will not love to listen all music with system off.The other warning for BOSE NC is donot use the NC function in the car during you close the door,the air pressure bump during the door closing will made like bome sound to yours ears. You’re quite right that many people will find noise-cancellers ineffective against stop-start sounds like snoring.


I am looking for earphones that best cancel higher frequency noises, specifically in the range of 100 to 1200hz. Noise cancellation is pretty darn important as it should allow me to hear the full range of the music.
Part One is devoted to yet another lecture about how copywriters need to actually write rather than limiting themselves to visual thinking.
There, you’ll find practical tools and techniques that will take you from wishing you could write headlines to actually doing it. Ads with copy are merely quaint ornaments designed to lend a soupcon of variety to your book.
Annuals may showcase the planet’s best advertising, but they represent only the thinnest sliver of what creative people actually do day in and day out. If your client can’t afford photography or illustration or system work, or if final art is due tomorrow, you may be forced to work with nothing but an existing pack shot and a headline. Canadian readers will be familiar with TAXI’s long-running campaign for Telus Mobility. Last year, a handful of my copywriting students asked me why we were bothering to practise headline writing when all the great ideas these days are visual. If a writer spends most of his day looking over the art director’s shoulder while she works Photoshop, really, why have a writer at all? Here in Part Two, I’m going to talk about the tools that work best in advertising – and how they can work for you. When people describe a bad toupee as a rug, or when they call a troubled celebrity a train wreck, they are speaking in metaphor. The structure of the headline leads us to expect that the floor will be one more metaphor, but it ends up being used quite literally. Here, Ultra Tide is shown as a team of overwhelming strength that leaves the opposing side, the ketchup stain, hopeless, despairing and doomed.
The fact is, visual mashups are now so common, it’s inevitable that other people will arrive at the idea you thought was yours alone. But in this case, it took the headline to tell us just how intimately connected we are to our bathrooms. It is well used in visual concepts, because it makes it possible to provoke shock or laughter without the need for words. The power of paradox comes from the fact that the contradiction often turns out to contain a thought-provoking grain of truth. Lots of people (including me) have told junior writers that they shouldn’t have puns in their books. Today, through the magic of Photoshop, that second meaning is being given to pictures instead of words. One method was suggested to me by my first boss, the late Jerry Goodis, who had been the most famous and influential ad person in Canada during the 1960s and 70s. Thus, the pun did not kick both ways, which would explain why I saw these ads in magazines, but not in award shows. The weird thing about thinking up a pun is that it causes a rush of giddy glee that can lower our defenses against corniness.
I’m an in-house copywriter now (boo!), but when I was pimping my book around town I was told by creative directors to cut down my copy as much as I could (even getting rid of headlines if possible). If you have ever tried to listen to a CD or MP3 player on a plane, then you know the problem well: The roar of the engines makes it difficult to hear what's being piped through the speakers -- even when those speakers are situated in or on your ear. They also add an extra level of noise reduction by actively erasing lower-frequency sound waves. Notice that the two waves -- the one coming from the noise-canceling headphone and the one associated with the ambient noise -- have the same amplitude and frequency, but their crests and troughs (compressions and rarefactions) are arranged so that the crests (compressions) of one wave line up with the troughs (rarefactions) of the other wave and vice versa.
That means about 70 percent of ambient noise is effectively blocked, making noise-canceling headphones ideal for airline and train travel, open office environments or any other location with a high level of background noise. Users can also experience a change in air pressure, although ports built into the ear cup are meant to vent air trapped behind the speakers.
The dB scale is logarithmic, meaning that a change of 10 dB represents a tenfold change in loudness.
Becasue 90% noise subtraction, for example, is measured at the specific noise intensity in dB at a range of frequencies.
What folks look for from earbuds probably their light weigh and portability, I could say you know how easy and convenient you can take them on the go. Thus, by seriously considering all concerning factors we round up the best noise cancelling earbuds. High microphonics on the cable is noticeable and they seemingly loose the details when music is mixed of various instruments.
It is not usual for ANC earbuds that the sound remains the same no matter what NC is on or off.
Take the full advantages from predecessor Bose QC 15 over the ear headphones, Bose QC 25 make things much better: Gain less space in your bags with typical folding method, a single cable instead of 2 as the previous model. If money is not an issue, and you want to try the best of the best I suggest you go for Bose QC 20 whatever you own Android or iOS devices. Though the Bose is every expensive, disappointedly they still are wired earbuds and it would be perfect if it is a bluetooth version. The correlation of loundness and intensity, Bose quiet comfort 20 works very effectively in this range, which brings about a good time on every flight if you own them. Furthermore, it is not possible to listen to them while charging, so it seems not for those who frequently travel on over 10 hours flights.
For example, 95% noise reduction, however, how they actually work in real life or do they work as advertised?
This part processes the ANC function you can turn on or off by sliding or clicking a button on this, it is normally located near the end L-Jack for convenience.
Most people use on flight or in busy street, and it is common today that you work in the distracted office, where there are a lot of noise coming from phone calls, walking and chatting. In an occasion, my room can’t connect to internet, I went to coffee shop where people come there to sing karaoke, put my earbuds on like earplugs, the sound (most bass) significantly is lowered but I must push earbuds worn tightly. You did invest a lot of money, then you can’t charge your earbuds any more and they will become normal earbuds with awkward battery compartment. They may be disappointed because they still hear something such as voices or babies crying and snoring sound. The best noise cancelling earbuds usually come with 3 fundamental factors: ergonomicall designed, better ANC and substance sounds, and some other features have been discussed this post.
Along with ANC feature, the ambient Aware feature will let you control how much noise you want to cancel out via free companion app (only for iPhones).
I mean certain, they do terminate “some” noises out however, not as much as these people claim in order to. You may find this presentation less tedious than usual because I will provide more detail than one typically sees in support of the argument. They serve only as a nod to your ability to write a headline in the unlikely event that something so retro should ever be required. Some brilliant car ads have been done without actually showing the car, but they are in the minority.
This hugely successful wireless brand was built on imagery of a natural world that is gentle and non-threatening. Yes, the writer contributes ideas, but if they’re all visual, wouldn’t the creative director build a more productive team by just hiring two art directors? Equating your subject with something apparently unrelated helps guide your audience to a deeper and more specific understanding of that subject. Personification allows you to present mere objects as being capable of love, hate, fear, hope and every other emotion available to humans. By contrast, people who write headlines stand a much better chance of developing a tone of voice that belongs exclusively to their brand. Which seems a little unfair, when you consider that most visual-driven ads are ultimately puns executed without words.


I had brought Jerry a layout featuring a particularly egregious pun, and he handed it back to me, saying, gently, “It has to kick both ways.
Typically with anesis, one starts with a fairly lofty, dignified or respectful statement and lets it all go downhill from there.
The most brilliant visual ads in the world – and there have been a lot of them – have never captured the nuances of human speech in the way that a headline-driven ad can. That's because the materials of the headphones themselves block out some sound waves, especially those at higher frequencies. In essence, the two waves cancel each other out, a phenomenon known as destructive interference. They also help alleviate fatigue when traveling, which can result from exposure to low-frequency noise for an extended period of time. They change sound waves into electrical signals, while speakers change electrical signals into sound waves. Understanding noise-cancelling feature is a bit more complicated since some online sellers mislabel their earbud as Noise-cancelling earbuds, but actually they are passive noise cancelling not Active Noise Cancelling (ANC). The ANC circuitry functionally inverts sound waves in the wide range of frequencies and transfer that signals to earbud speakers, which in turn will cancel out the unwanted environmental sounds interfering to the pure music. The over the ear headphones, on the other hand, appears bulky and sturdy, you may feel ’em cumbersome on your head. Long battery life 16 hours makes the Bose QC 20 the longest available with integrated battery. Its unique design also makes earbud itself have a very good noise-reduction effect by eartips. However, if you need a light and portable wireless earbuds and tend to use in just several hours everyday, it’s a great option. The answers is still a long story since you don’t have a tool to measure this information, even your ear is sensitive enough to noticeably realize the difference from how loud the ambient sound is reduced to lower levels before passing through earbuds.
The open office also exposes you to hear as much as possible from co-workers, so the ANC earbuds is very useful to make your work more productive. Noise-canceling earbuds produce the wide range of frequencies, from the source, more or less you will notice a white noise, The best NC earbuds will down the hiss to the lowest level. They only show their value where they are supposed to be, I mean, when you need them, it’s useless when you are seating on sofa in a quiet room and turning on ANC function on. Unlike other ANC earbud that required battery box to run the function, the JBL offer free-battery and will eat the power from the devices it plugs in.
Of course, the obvious application is consumer electronics, but I also think it would be great for the workplace.
I have felt the Apple ear buds that have really good sound but they do not sit well in my ear. Also, Personally I think the best noises canceling types have the highest quality ear connects. If this website had a bigger budget, I would rent Al Gore’s cherry picker, and I would use it to show you how far off the chart our troubles are becoming. Also, I will present my case in the terms most relevant to you right now – that is, from the perspective of launching your career. Indeed, when I tried recently to convince my copywriting students of the relevance of headlines, I had to dust off 15-year-old annuals to prove my point.
Every ad for Telus features plants, flowers or animals, always close-cropped on a white background.
But it will work best for you if you practise writing headlines using each device that’s described. People will grasp the wretchedness of a toupee much more quickly if you call it a rug than they will if you just describe it as unattractive. The Economist and Time are both newsmagazines, but an Economist headline would never make sense in an ad for Time. Similarly, no human being could ever be as noisy as a loudspeaker, but it helps Sony’s Noise Cancelling Headphones to depict that situation as reality. Not all of them will be your favourites, but I think you’ll agree that many of them have provided the foundation for some brilliant writing. This means that a huge opportunity for nailing emotions and insights has fallen by the wayside. Here he was, having to specifically ask for a skill that could have been taken for granted just ten years ago. The best passive noise-canceling headphones, however, are circum-aural types that are specially constructed to maximize noise-filtering properties. They actually create their own sound waves that mimic the incoming noise in every respect except one: the headphone's sound waves are 180 degrees out of phase with the intruding waves. You can even use noise-canceling headphones if you don't want to listen to another audio source but do want to cancel out background noise. Additional tasks required you may not like when folding up and putting them in the hard carrying case and then taking them back for use. The PT 220 is one of the best sounding wireless earbuds available, though the ANC function isn’t as effective as Bose QC20. That way, you could protect your employees’ hearing and possibly lower insurance and workers comp costs.
Most of them are pretty bad, but their badness represents a huge opportunity for writers who aren’t afraid to write.
So, if your ad is to have any idea at all, again, it will have to be found in the headline.
That means they are packed with layers of high-density foam or other sound-absorbing material, which makes them heavier than normal headphones. Go to the source and get the ones that are designed to cancel out sounds in the work place.
The sound is not as good as the Apple earbuds and people complained when I was on the phone speaking so I had to remove them from the wifi and go to speaker. But considering that they’re over two thousand years old, the tools are still amazingly sharp.
The tradeoff of all that extra weight is a reduction in noise of about 15 to 20 decibels (dB). Actually, with under $100 you can get a decent pair of ANC over the headphones if it is fine for you to wear the big earcups and headband on you head, or put them rest on your neck. For earbud style headphones, since they are small and inserted into ear canals we should consider the secure fit. I can’t think of a single ad, good or bad, that has ever found another path to reach its audience.
But considering jet engines create 75 to 80 dB of noise inside the aircraft cabin, passive models have some serious limitations. Plus, secure fit and good fitting give users better music experience and get rid of dropping earbud phenomenon. It means developing the confidence that you can write five decent headlines ten minutes before they’re due. What I need is a wireless, comfortable, full range quality 10 in sound and something that people on the other end of the phone line can hear me. Yes I did read your whole article but I’m left with the feeling of what I want is not out there.
Also the article was geared more toward noise cancellation which is great but the products don’t seem to be that good across the board.



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