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That’s definitely a fair question, as a lot of people will feel it’s too much work for not enough reward, or that it’s going to feel awkward, narcissistic, and a little self-indulgent to create an online presence that is ALL ABOUT them. Creating your online brand is another important tool available to you.  Trying to make it as an actor is hard enough, so you need to give yourself whatever edge you can. Times are different now; producers want to know how much publicity you can get them for a TV series or movie. Basically, why wouldn’t you start investing in your online Social Media brand?  Social media is available to us everywhere and anytime. Now that you’re aware and understand the importance of your online brand, what are some online tools available to actors and ones they should be engaging with on a regular basis? Build A Website:  This is one of the most common and standard tools that most actors have now. YouTube Videos:  A prime example of somebody who has promoted their wide-array of talents through viral YouTube videos is Taryn Southern. Creating a strong online brand is a no-brainer.  You can start off small (a Twitter account, LinkedIn, build a free website and or get help to edit together a solid showreel) and work towards creating more significant platforms once you’re more established. If you want any links to social media you will need to log on to your e:g twitter, account and get the button code to send to us.
That is it, in a jiffy you will have your own company web presence linking to your own eCommerce selling space. Build Your Own Website The Right Way Using HTML & CSS teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques.
But you have to think of it that you are the product, you’re the vehicle that is going to make or break your career.
By focusing on building and creating your online brand, you’re going to begin to separate yourself from other actors who can’t be bothered with the time and energy needed to build their platform. If you have a large following online, a producer will see you as a very valuable asset to them. It also allows people to figure out who you are and what potential roles you would be good at playing, so you can choose to brand yourself in whatever way you want to get known for.


A very talented comedian, writer, actor, host, and singer, she’s managed to become quite the webutante, which has helped her to book many mainstream acting roles.
If you’re a more established actor, then a Facebook fan page is a great way to build an audience and keep your fans up to date with new projects you’re working on, as well as push through all your professional marketing and press materials.
As soon as you have enough experience under your belt, you should be creating a reel that highlights some of your best work. By investing in the online marketing presence early in your career, you will start to tell your peers and important people in the industry that you’re serious about your acting career. The Internet and social media gives everyone an opportunity to build a voice and to connect. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.However, unlike countless other "learn web design" books, this title concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time.
When you’re an actor, it’s you as a person that is going to be the moneymaker, so you need to make sure you push that product as much as you can.
It might help you in separating yourself from other competing actors in the casting process.
This is definitely the most important first ingredient when it comes to creating an online portfolio that will promote you as an artist. Tons of comedy writers are being discovered through Twitter, which is essential for actors as well. This is a quick 2-3 minute video that your Talent Agent sends to a casting director or producer so they can see your work.
The web sites you'll build will:Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.
Do not be afraid to stand out.  Because only those who are willing to be vulnerable and put themselves out there have the opportunity to achieve big success. While you don’t need to become the next viral sensation to be successful as an actor, she’s just an example of somebody who created a personal brand online and her career flourished because of it. You have to be online, engaging in some way of self-promotion and making sure that you’re pushing your work as much as you can.


Gaining an online presence has become huge for comedians in getting discovered as well, by posting gag videos, parodies, and creations that help get them potential viral exposure.
If you’re more of an established actor, you can use YouTube to post trailers to new movies you’re appearing in, or links to notable scenes that you have done. You can also follow accounts that are related to the film and entertainment industry, which can keep you informed with everything that’s happening. This is why it’s essential that you have one (once you have enough experience) on your website, and upload to YouTube as well, which will actually show people that you have talent and should be taken seriously as an actor. Also keeping an updated resume is essential, as well as a demo showreel of your most recent work.
Tweeting is something that most people are doing and it’s another avenue for you to help get your words, face, and name out there.
If you have enough videos, pictures, and quality work online, you might discover you have some important industry people sending you messages and emails saying they want to meet you, or even cast you in their next project.
A website concentrates all your information in one place, so it makes it very easy for someone to look you up and see exactly what you’re talents are.
Creating an Instagram account is another great way to build followers and create an online presence.
Tons of models and actors are creating accounts and posting behind the scenes pictures from various photo shoots and film sets they’re working on. This is a great way to build a voice, a brand, and become known in the industry, which may also help to boost your career.
Keep in mind that it is important not to tweet or talk about jobs that you are doing unless you have permission from the producer or your agent.



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