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As Nigeria and Angola dazzle the luxury sector, Kenya seems focused on building a fashion market for everyone, says Robb Young.
NAIROBI, Kenya — Chatting to fashion insiders here feels, in many ways, the same as anywhere else around the world. Mitumba is the branded second-hand clothing trade that has become a huge money-spinner across much of Africa. With a whole new wave of shopping malls about to court global brands, a vibrant domestic design scene and traction in the fashion-tech space, Kenya finds itself at an interesting juncture.
For years, Kenya has been inundated (some would say blessed) by the world’s cast-off clothing. Designing Africa’s Opoti says that “for a while, H&M, Zara and Gap were the most popular clothes distributed in second-hand stalls here. Citing her own market research, Opoti believes that such fast fashion and other mass market brands including Topshop, Guess, Next, and ASOS could be successful if they opened up shop in Kenya now. A spokeswoman for Inditex, the parent company of Zara, declined to comment on specific expansion plans for Kenya. It was affordable South African fashion retailers like Woolworths, hoping to tap into the gradual evolution of the county’s middle class, who made the earliest inroads to Kenya. Deacons is the Kenyan franchisee partner for South African retailers like Truworths and Mr.
The threat of future terrorist plots, particularly at shopping centres, is one reason that Kenya scored relatively low on A.T.
Woodhams estimates that the Kenyan middle class is one of the largest in sub-Saharan Africa, having grown to over 10 percent of the urban population, or around 1.5 million out of Kenya’s 45 million people.
Conservative estimates place the figure at less than a million Kenyans, while the African Development Bank’s optimistic and much debated 2011 report puts it at around 17 percent of the population, or as many as 6.5 million Kenyans.
Indeed, access to consumer credit was a major factor in the Kenyan apparel market’s 15 percent growth in 2013, according to Mylan Nguyen, retailing analyst at Euromonitor International.
At the very top of the pyramid, things look bright for those hoping to build a luxury tier within Kenya’s blossoming fashion market.
Despite the number of wealthy Kenyans, they have not managed to capture the imagination of brand executives so far. Until now, Kenya’s swelling affluent classes have relied on a handful of exclusive Nairobi boutiques like Little Red in the Yaya Centre, which is a third-generation Kenyan retail dynasty now led by Aziz Fazal, selling designers such as Armani and Zegna. But for Odero, the real potential in Kenya is in building a diverse, practical offering to suit every fashion need and demographic. TermsRegistration on or use of this site constitutes acceptance of our Privacy Policy and Terms & Conditions and User Agreement. In a friendly community with a great school system (garden city school, western hills middle school, cranston high school ). Here’s a new place for hangout in Miri called Teh Tarik Station which is located at LOT 407 piasau garden. This entry was posted by admin on January 16, 2014 at 3:06 pm, and is filed under Piasau, Western Food.

When pouring steamed milk into a shot of espresso, after some decorations, it’s called latte art. Cincalok Fried Rice with small keropoks, veggies salad and omelette covering the rice at Baba & Siam Cafe.
Citrus Cafe Restaurant’s seafood breadbowl has a combination of succulent prawns, squid and crabstick in creamy soup served in freshly baked breadbowl. Brown colour fried potato wedges with a scoop of veggie salad placing on lettuce, serving with tomato sauce. While there are so many established multinational cafes in Malaysia, Station Once cafe is one of them bound to be a lot of events and celebrations with the concept of ‘food’, ‘music’ and ‘friends’. In Miri, you don’t find many restaurant serving Japanese, Italian and local cruisine under the same roof. And kadogo refers to shrewd economic activities that are stimulating micro-enterprise in East Africa. Seen together, they also provide interesting context around the entrepreneurial spirit that has begun to drive a major boom at the higher end of the market across the country’s formal retail sector.
Fashion firms looking for a market beyond South Africa with both range and scale may find Kenya a revealing case to consider before expanding further around the African continent. As East Africa’s regional trading hub, Nairobi has become a clearing house for many dealers of second-hand fast fashion, mass and designer labels, which are sent in bulk shipments to the continent. But the spectre of the mitumba trade is something that many of Abagi’s small independent vendors must contend with on a daily basis.
So while we do have global brands, many don’t yet exist as official franchises but rather in stores selling past season products, imports from Asia or knock-offs.
However, other insiders worry that the skewed positioning and pricing of such brands for so long through the mitumba trade could pose considerable challenges to brands entering the market formally. That’s exciting news to me, as 30 percent of the shop floor will be allocated to local design brands. However, she confirmed that of the 62 Inditex stores currently on the African continent, only four are in sub-Saharan Africa – and all are in South Africa. Ben Woodhams is managing director of the Nairobi office of global real estate firm Knight Frank, which is also the letting agent for several of the large, upmarket mixed-use shopping centres currently being built around Kenya. However, there is a great debate surrounding what exactly constitutes ‘middle class’ in markets like Kenya, where purchasing power varies greatly and vast swathes of the country live in poverty. According to New World Wealth, a wealth intelligence provider specialising in Africa and the Middle East, Kenya has the third highest number of high-net worth individuals in sub-Saharan Africa (HNWIs have assets over $1 million). One reason for this discrepancy is that African giants like Nigeria and Angola have hogged the limelight, thanks to stronger statistics like the total number of wealthy individuals or a greater proportion of wealthy by population. The potential in these markets may be substantially larger, but as it stands, there’s only one first-world mall in Accra and only one in Lagos.
Other projects are in the works, including an annex for luxury brands in the new Galleria area of the Kempinski Hotel later this year. It’s the London of East Africa, very cosmopolitan, with UN headquarters of UNEP and UN Habitat as well as embassies and businesses which serve the whole region or continent. Modern technology has been widely used in making coffee nowadays within the modern society, not only to satisfy the thirsts but for elegance and beauty of drinkers.

The inner part of the bread has soft and great creamy taste, however the bread is overbaked this time.
5 Degree Cafe previously known as Food & Tea ??? situated at Boulevard Commercial Centre near to Airy Cafe. And when it comes to party, gathering or birthday occasions, I bet most of you get to gather here. And I get so hungry after the busy day, so I joined my friend to Cherries Berries Miri for dinner.
But scratch beneath the surface and it soon becomes apparent that, for any outsider, the key to a meaningful conversation about the Kenyan fashion industry lies in understanding two Swahili words: mitumba and kadogo, which consistently punctuate the polished, internationally-accented speech of so many of Nairobi’s movers and shakers.
And for the middle and upper classes, in addition to availability, it’s the ability to get designer items at a fraction of the cost, sometimes still brand new with the tags on. Also, Deacons know the market well so they can assist on how to approach it,” adds McCreath. CEO Muchiri Wahome reportedly saw profits take a tumble following last year’s tragic Westgate Mall shooting, where dozens were killed in a suspected terrorist plot by Somali Islamist insurgents al-Shabaab.
By next year, Garden City (developed by Actis), Two Rivers (developed by the Centum Group) and The Hub Karen are scheduled to be completed, and many more are in the works. In fact, it’s precisely because the Kenyan market is so developed that it’s not at the top of the list for South African retail developers – because it’s a harder market to penetrate than the less sophisticated [retail] markets like Ghana and Nigeria,” says Woodhams of Knight Frank. One of Nairobi’s biggest selling points is that it is the gateway to the wider East African economies of Tanzania, Uganda, Rwanda, Burundi, Ethiopia and South Sudan. Global corporations who’ve traditionally run their sub-Saharan operations from Johannesburg are now realising that they need a regional hub in East Africa.
Just print out the promotion coupon to enjoy more than a half price of the pizzas set meal. If you notice clearly, there is stall in front of Cherries Berries is selling great Western food.
For local designers, it’s a constant battle to remain relevant, get good margins and protect your innovation,” says Abagi.
It is also a burgeoning African technology centre known locally as Silicon Savannah, thanks to billions earmarked for projects like Konza Techno City.
There’s also the discovery of oil in the region and the power of the local economy itself,” he says.
You may also try something more original like Townhouses Garden City or Parking 1 Bedroom Apartments Oregon. There is also the difficulty of distinguishing between mitumba and the grey market segment of new apparel – sourced mainly from China – channeled through unauthorised distributors.
According to World Bank forecasts, Kenya’s own economy is set to grow 4 – 5 percent annually until 2017.

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