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Esto proceso simplemente ocurre, ya sea en lo personal como en lo laboral, en los proyectos que llevas a cabo, en tus relaciones, y un largo etcetera.
Es imposible responder a todo con un simple post… Me centrare en algunos conceptos que me parece importante comentar, todo basado en experiencia personal que seguro que comparto con la mayoria de vosotros (o no). Cuando se prepara un proyecto de cierta envergadura, la relevancia del mismo viene determinada por el ROI o retorno de la inversion.
Por situaciones de necesidad puedes llegar a saltarte este filtro, pero por lo general no deberia plantearse un proyecto que no vaya a proporcionar un beneficio a la empresa.
Ojo, el beneficio no tiene que ser obligatoriamente una consecuencia de una proyecto comercial o de marketing de cara al publico. Todos hemos sufrido el TTM, el supervillano Time To Market, y su menos temible amigo Deadline. Pero existe una delgada linea por la que un proyecto muy centrado en reducir tiempos, tiende a convertirse en un problema o fracaso en un corto o medio plazo. No podemos sacrificar un proyecto antes siquiera de ponerlo en marcha, porque es una perdida de tiempo y dinero.
Los cambios en la web suelen tener consecuencias, a la larga supuestamente mejores, y en algunos casos peores, pero a priori siempre parten de un impacto sobre el usuario que es negativo para la empresa. Comunicacion: Si vas a llevar a cabo un cambio, no dejes lugar a la sorpresa, comunicalo a tiempo.
Usabilidad (UX): A estas alturas no deberia ser necesario hablar de la importancia de cuidar la usabilidad a la hora de disenar cualquier cambios en la web. Volver atras (Rollback): Un cambio puede necesitar de tiempo para funcionar, pero si algo no funciona, asumelo y vuelve atras.
Creative Commons License Content of this blog is licensed under a Creative Commons License. Your website is the virtual representation of your physical existence. Your online image should reflect your offline identity. A good website is built on a solid foundation, so good development is the first step in a good website.
Great content is the sweet aroma that attracts visitors for the first time and keeps them coming back for more.
In the business world, conversion is often linked to traffic, leads, sales, and repeat activity. Traffic is the first step in conversion and happens on every website: converting strangers to visitors. The third step is engaging and building a relationship with leads through marketing automation. How are ya, I am scrambling to locate cheapest traffic sources Does anyone have knowledge of what company may be of high worth to the broader marketing community (and ourselves)? This next series explores ten common sense tips for making sure that nobody’s computer ends up flying out a window on your account. Although the Internet is considered a visual medium, it is a myth that websites should contain large graphics and minimal text.
Think about the last time you visited a site and needed to decide whether or not to interact with a company, whether by calling, joining or purchasing. A content-rich site gives visitors the opportunity to read more extensively about your organization and learn something that may positively influence them.
Let your customers decide how much or how little information is necessary before they make a decision about you. Carol Lynn Rivera Carol Lynn is a content creator and marketer who has been in the business of digital marketing since 1999. On any given day Carol Lynn will wear the hat of project manager, consultant, social media manager and content marketer. If you’re wondering if the GoDaddy can help you easily build a beautiful and functional site, then this GoDaddy website builder review will answer your question.
GoDaddy is the largest domain name registrar in the world, and offers one of the most comprehensive set of website building tools to its customers. So if you are considering using GoDaddy website builder to create your website, rest assured that you are relying on a well established company with a very strong reputation for support (more on this below). Whether you can build a good website with their tools is a completely different discussion, which is why you’re reading this GoDaddy website builder review, right? Easy to Use with Professional Design Themes – GoDaddy builder has a very intuitive user interface, so you won’t get overwhelmed with a lot of useless bells and whistles. Create Backup Points & Restore Function – GoDaddy website builder allows you to create backup copies of your website whenever you want. Can’t Change Themes – Even though GoDaddy website builder has a lot of pre-made designer templates for you to select, one of the main downside is that once you’ve picked a theme to use, you can’t switch to another one without losing your content. No e-Commerce Tools – This version of GoDaddy website builder doesn’t come with any e-commerce tools. Very Basic Mobile Display – Even though GoDaddy website builder does automatically convert your site into a “mobile friendly” interface for people visiting your website using smart phones, the look and feel of the mobile versions of their websites is “basic” at best, especially when compared to how good their themes look on a desktop computer. Based on our GoDaddy website builder review, if you are a small business owner, designer, musician, restaurant owner, a professional (lawyer, finance, accounting) who want to build a website that’s creative, GoDaddy should be able to help you. As mentioned in the Top 3 Pros section above, GoDaddy website builder is easy to use, minimalistic (in a good way) and comes with great support.
Technology can be a bit (or very!) painful at times, so having a strong, contactable support team to help you, and having the ability to make multiple backup versions of your website, can make your life a lot easier.
As mentioned under one of the drawbacks above, is that if you think that the majority of your visitors will be visiting you through their smartphones, then perhaps another website builder with stronger mobile interfaces will suit you better.
Also, if you want to build an e-commerce online store, here are a few better options that can help you accomplish that.
GoDaddy website builder is a true drag & drop interface, so you can insert content on pretty much anywhere on the website (you can even overlap content if you really want to).
The platform is a WYSIWYG (which stands for What You See Is What You Get) builder, so whatever you insert into the website editor, will show up the same way once you publish your website.
Overall, we found GoDaddy a lot easier to use than some other website builders in the market.
If you want a more advanced website builder that comes with a lot more tools and features, I’d recommend you check out Wix or Squarespace.
As discussed above, one of the positive things about GoDaddy’s themes is that they come structured and pre-populated with content (which form part of the overall design of their themes), making it easy for you to just insert replace the content with your own. This can save you a lot of time (versus creating your own design) and it’s especially helpful if you are unsure of your design capabilities.
Another good website builder that also offers this (a lot of stylish templates that come pre-populated with content) is Wix.


One of the major drawbacks of GoDaddy website builder is that once you pick a theme, you can’t change to another theme without losing your content. Another issue to consider is that GoDaddy doesn’t give you access to edit the HTML or CSS codes of their themes.
If you want to have access to edit HTML or CSS, Weebly is a good website builder for you to consider using. Overall, GoDaddy website builder offers a good range of very stylish themes, and they are particularly helpful if you need a starting point to build a beautiful website, or if you don’t want to create a design from scratch.
With GoDaddy, even if you are using their most basic plan, you can get help through all their support channels. You can use their search bar to quickly find relevant help topics, and their guides are quite easy to follow and are comprehensive. What’s also really neat is that directly below each help topic, you can submit comments or questions if you are still not clear. If you are like us, we prefer to dive first into the Support Portal first to find information. A helpful tool that some other website builders have is a community forum, where users can freely post questions, exchange ideas and find answers to questions that have already been asked. GoDaddy automatically converts your website into a mobile friendly interface so that your visitors can visit you on their smartphones and get a different experience than looking at the desktop version of your website. So at the end of the day, if you anticipate that a meaningful percentage of your visitors will be visiting you through their smartphones, you may want to consider using a website builder that has a stronger mobile editor. GoDaddy website builder allows you to optimize all the basic SEO functions such as title and description for each web page. What GoDaddy also offers is a SEO service that is above and beyond their website builder plans. Services include granting you access to their keyword and topic suggestion tool, structuring your website with their Rich Snippet and Market Generator, 1-click submission of your website to over 100 search engines, including leading ones such as Google, Bing, Yahoo, and SEO checklist and ranking reports. While all these functions can be done manually without paying for this added service, it does take time so the question becomes whether you have enough time to manually engage in these activities. Once you sign up to use the GoDaddy website builder, they include all the hosting services for you, so you don’t have to pay extra for that. This is helpful so you don’t have to worry about managing hosting services as it can be technical (and a bit scary!) This way, you can focus on other more important things while GoDaddy manages technical issues such as security upgrades, and ensuring that your website is always working properly. One fantastic feature that we mentioned under the Top 3 Pros section above, is that you can create multiple backup points, or backup versions of your website at any time. This is a very unique feature that other website builders don’t offer to you, and can come in very handy in the most inconvenient times! The lack of an export feature is not uncommon amongst drag and drop website builders as one of the main reasons for this, is that GoDaddy has a unique website building technology that won’t function properly outside of their own environment.
If the ability to export your site is important to you, Weebly does have a full export option, and Squarespace allows you to export your blog. GoDaddy website builder is slightly different from some other website builders in that it does not offer you a free plan, nor do they have a limited time trial program. However, they do have a 45 days no questions asked refund period if you sign up to their annual plans, or a 48 hours refund period if you sign up to their monthly plans. The pricing for the plans are in line with other website builders with similar capabilities for the Personal and Business plans.
The highest plan (Business Plus) is actually cheaper than other website builder’s highest plans.
In addition to getting website building tools, GoDaddy also gives you a free domain name which has a market value of around $12 per year. The best value that you get, if you decide to use GoDaddy website builder, is the “instant” support you get.
So in our view, if you are serious about building a website and getting solid, consistent support, GoDaddy is a strong candidate you should consider. Based on our GoDaddy website builder review, this easy to use, stylish and minimalistic builder can enable you to quickly build a good looking, professional website. They have over 300 design templates for you to choose from, across a broad range of industries so it makes it easier for you to get your website up and running especially if you consider yourself without a lot of design talent.
Their feature which allows you to create multiple backup versions of your website is also very helpful, just in case you ever want to revert to a previous version of your design. A drawback of GoDaddy is that once you are committed to a design theme, you can’t switch themes for the same website (whereas other website builders do give you this ability) – so pick your template carefully before committing. Although GoDaddy currently doesn’t have a free plan or a trial period, they do have a fair refund policy where if you signed up for an annual plan, you can get a full refund within 45 days, or if you signed up for only a monthly plan, you have 48 hours to ask for a full refund. If you want to create an award winning, industry leading website, then GoDaddy website builder isn’t the right tool for you. Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! I had a website with GoDaddy and thought I was getting a quality product but it turns out the GoDaddy system is out dated. Yes – you can insert banner ads or Google Adsense into a website built with the GoDaddy website builder. Siempre llega un momento en que tienes la necesidad de cambiar o evolucionar, ya sea por decision propia, o porque te veas forzado a ello. Los proyectos de sitios web no son menos, sufren multitud de cambios en forma de nuevos proyectos o simples evolutivos. Es necesario marcar hitos para poder llevar a cabo una planificacion y avanzar en los proyectos. Porque lo primero que se suele ver afectado al reducir tiempos es la calidad del proyecto, ya sea en forma de falta de escalabilidad, bajo rendimiento, un producto erroneo, limitado, y con poco margen de evolucion, o una avalancha de bugs detras. Normalmente esto ocurre en muchos proyectos, pero no es lo mismo planificarlo asi de antemano que verte forzado a ello al llegar al deadline. El problema es que habitualmente la opcion cutre se queda en produccion un largo tiempo, con todas sus consecuencias, menos para los verdaderos responsables.
Responsive website design allows you to build one website that is ready to provide visitors across devices a positive viewing experience. The best design is both visually appealing and strategically integrated into the website’s end goal. Content can take tons of different forms; blog posts, static pages, YouTube videos, eBooks, webinars, and FAQ pages just to name a few.
An example of this is sending a follow up email after someone has downloaded an eBook from your website. Now it is time to turn them into a life time advocate for your business and keep coming back for more.


Her true passion is writing, whether it’s web content, a blog post, email campaign or social status update.
When we say “strong”, we mean you can pick up your phone, call them any time and they will actually answer!
GoDaddy has another website builder that’s dedicated specifically to online stores, so if you want to build an e-commerce store, that website builder will probably suit you better (or check out some other online store builders here).
One unique function that they have is that you have the option to hide or display any content pieces from the mobile version of your website.
This enables you to quickly and efficiently gain an online presence, so you can focus on other busier parts of your life. Their tool bar is neatly laid out on the left hand side, and you can even hide it to maximize your screen real estate for better editing. They may not have as many bells and whistles, but the benefit to you is that they give you the necessary, core website building tools to get the job done without cluttering things up. So we recommend you play around with and test out a few templates to start, before finalizing things and start populating the theme with your own content. So if you know a bit of code or if you are working with a coder and want to make very specific design edits through codes, this option is not available to you at the moment.
You can reach a support rep within minutes on the phone, live chat, and if you are not in a rush, they answer their email support tickets usually within half a day. With most other services, to get phone support you have to be subscribed to their higher (if not highest) plans. They have a comprehensive library of helpful tips and guides which can answer most of your questions most of the time (at least they did in our experiences). So in a way, it’s quite interactive whereas for some other website builders, you’re still left in the dark without any ability to ask follow up questions. It’s a “nice to have” tool, but given GoDaddy’s quality and strength of their support team, we don’t think it’s a huge issue at all. While you have the option to hide certain content that is displayed on your desktop version of your website from the mobile view, that’s as far as the flexibility goes. This is actually a very interesting feature that most other website builders do not offer, but we were hoping (wishing) for more granular control over the mobile interface.
The benefit to you is that if you made a mistake, or for whatever reason want to restore to an older version of your website, you can do this with GoDaddy. What this means is that if you ever want to take the website out of GoDaddy website builder if you decide to leave them, they don’t have this function yet.
So once you disconnect the website from GoDaddy, some functions will no longer work and other hosts cannot adapt to those functions. In our view, this removes a lot of the risks from you, should you decide that their builder isn’t suitable for you. The main reason for this is probably due to the fact that other website builders provide you with e-commerce tools for their highest plans, while GoDaddy doesn’t (as discussed above). Considering the fact that you can have access to their support team through the phone or live chat within minutes, no matter which plan you sign up to, is worth a tremendous value to you.
But if you want a relatively hassle-free, easy to use builder with a lot of design themes to pick up, and also being able to sleep better at night due to their strong support system, then GoDaddy website builder is a strong candidate for you to consider. We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions.
He podido ver e incluso participar de proyectos que no han ofrecido beneficios por ser ideas no meditadas o estudiadas, inservibles por un mal analisis o planteamiento, que no han sido de ninguna utilidad o que no eran necesarios. Mejor volver a una entorno estable, determinar las causas del fracaso, y actuar en consecuencia.
In this situation, a company provides a piece of valuable content in exchange for a lead’s contact information and their permission to be marketed to in the future. This sequence of emails is designed to provide additional education to the lead and help nurture them to the point where their ready to make a purchasing decision one way or another. Marketing automation helps to keep consumers engaged even after they make the first purchase. One customer may be convinced of your expertise after a paragraph, but another may want paragraphs, essays and explanations worthy of a doctorate degree.
GoDaddy is a very strong, reputable company that has been playing Super Bowl ads for many years. If you want to adjust the design and layout, it’s quite easy as you can just drag content around or add new pages. Their website will show you how long it takes before you get through to them, and in our experiences the average is about 5 – 10 minutes which is really good.You can also engage in live chat, or if you’re not in a huge rush, you can submit a support ticket (email) in which they will get back to you in about 10 to 15 hours. You can save multiple versions of your website so you’re not restricted to restoring only the most recent version. This is a bit annoying for sure, and if you want the flexibility to change design templates when you want to, Squarespace and Weebly allows you to change templates as often as you want, without losing any of your content.
At the end of the day, if you just want to add a “buy now” button, you can use the “HTML Code” tool in the builder, and insert PayPal’s buy now button codes. So if you don’t want a specific slideshow to be displayed on your mobile website, you can switch it off. But if you prefer a bit more “hand holding”, their live chat and phone support will work very well for you. So if you are considering building an e-commerce website, take a look at a few other options here. After years of trials & errors using different website builders, we're here to share our experiences with you. Specifically, I think Wix, Squarespace and Weebly are much better than GoDaddy in terms of user-friendliness and innovation. En la medida de lo posible, trata de fasear el proyecto, y si terminas antes de lo previsto, puedes plantearte anadir alguna cosa mas. Your website is an opportunity to prove to potential customers that you have what they need and that you know what you’re talking about. This is a pretty cool feature and gives you a bit more flexibility to configure your mobile website. It can be hard to make a first impression when visitors are hitting the back button before your web page even finishes loading.




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