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We often hear questions from Webs users about how they can make their small business websites more effective, attractive, and professional.
Ita€™s easy to start a small business website a€“ just think ofA a domain, find a hosting service with a builder (like Webs!), and hit publish. We surveyed people across the business; from the people who build our tools to the people who help users make the most of them. I really enjoy your posts and help, not to mention your fantastic ‘Web Builder’! Jimdo customers are a cosmopolitan bunch, and many of you want to create multilingual websites. In this post, I’ll go over some of the techniques and template for building a multilingual website. You need to plan ahead and create content in all languages: When we talk about multilingual websites, what we’re really talking about is creating two (or more) sets of text, in different languages, that can coexist together in one website. You can use Google Translate, but it has its limits: If there’s a magical way to translate into different languages, the closest thing would probably be Google translate. The online store Norla Design makes good use of the drop-down menu and large header area in template Rome.
When most people think of multilingual or bilingual websites, they usually think of using flag icons. You’ll see in this example that they use their top level navigation to split up their languages—EN, PL, and DE.
Jimdo templates with dropdown menus include Rome, Barcelona, Prague, Helsinki, Cairo, and Miami.
This multilingual website uses the secondary navigation of the Hamburg template to divide their content into different languages. The Freedom & Spirit website is a great example of a multilingual website done well using the Hamburg template.
To achieve this effect, they’ve set up their top navigation menu items to be FR, NL, and EN. Once a user chooses a language, the corresponding menu for that language (subpages) appears on the lefthand side. Templates that have a similar “split” level navigation —and that tend to work well for multilingual websites as a result— are Chicago, Bordeaux, Hamburg, Madrid, Lille, and Hong Kong.
Ok, if you’re still interested in using flag icons, here’s a site that’s doing it really well. In the Zurich template, the secondary navigation shows up horizontally right below the primary navigation—here they’ve put even more emphasis on this menu by making the primary navigation (“Inicio” and “Home”) only a 13pt font, so your eye focuses on the secondary navigation as the “main” one. Then, they’ve inserted a language flag as a tiny Photo Element that’s aligned to the right, and they’ve linked that Photo Element to the corresponding page in the other language. The Camping Cheverny website has taken their multilingual content even further by creating two completely different websites, one for French and one for English. Using separate websites is common if you need the separate domains and if you have a lot of content. Another way to approach the multilingual puzzle is to turn your homepage into a landing page where the visitor can immediately click on their language.
I went to Edit Navigation and hid all of my top-level menu items by clicking on the eyeball icon next to them. Now, when someone clicks on the image for their language, they’ll go to a secondary page and see the entire English menu (or Spanish menu) when they get there.
Note: This technique only works with a few templates—namely ones that have horizontal primary and secondary menus (without dropdowns), and a sidebar on the bottom.
About Latest Posts MaggieContent Editor at JimdoMaggie joined the team to craft the voice of Jimdo for all products and marketing channels. Sorry, forgot to mention that it would also be great if the explanatory line in the forms (the one that explains what the star means) were editable.
Building a multi-lingual site is my current intention, so its great to see this article now!
How would I go about changing the fixed buttons, such as in the blog display element to read other than “Read More” in English? The first step on the path to gaining maximum search engine visibility is ensuring web crawlersA can navigate your site easily.
Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. For example, if you have a photography website, think about how users will go from the first entry page to contacting you. The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. You never want to leave anyone (especially search bots) guessing what your content is about.
Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Lastly, when you build a website for maximum SEO visibility, you need to connect it to other websites search engines are already familiar with.
If you have a local business, make sure ita€™s listed everywhere users search for local information. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.
Awesome and well written content, this is most important ideas for website newbies, thanks a lot for all these information. Thax and am looking forward to go premium just that there are a few steps I have to go to be able to send money online…but am loving what u offer me already.
What I’d like to see someday is a a post that actually gives steps to finding and GETTING links on high PR sites. A 2015 study reported that small- and medium-sized businesses see more success from their websites than from any other channel, which makes it remarkable that more than half of small businessesA still do not have an online presence. If the technical side of building a website seems daunting, small business owners today have an array of free and easy-to-use website builders to help bring their businesses online. Your domain name is not only the Web address for your site; it is also your online identity, so ita€™s important to register one that best represents your business and brand. Try to come up with a domain name that represents your business name and choose a domain extension that is highly recognized and credible. When you finally have that great idea for a name, head over to an accredited domain name registrar to register your new Web address. Just finding the time to organize a good-looking small business website is challenge enough for many organizations. lets you build your mobile-friendly small business website with exactly the elements you want. The program's native intelligence then examines the firm's Facebook page, Instagram feed, and other any other social media and Web assets.
Choose from a range of templates to find the right design for building your small business website. helps small business owners to provide a great mobile experience for visitors who access their site from a smartphone or tablet.
As you build your small business website, continues to offer guidance and features that may be helpful. Julie Knudson is a freelance writer whose articles have appeared in technology magazines including BizTech, Processor, and For The Record. Do you have a comment or question about this article or other small business topics in general? Maintaining a strong online presence has never been more important in business than it is today. Building a basic website for your small business is no longer a difficult or expensive process. All four of the platforms mentioned above provide users with standard design templates to use free of charge.
One option is to have a design template custom built, which is what we did for our local franchise blogs. Here at DoodyCalls, we’re fully committed to providing every franchise owner with the systems, training and support they need to get their business off the ground and picking up clients. Adding additional services to your lawn care operation is a great way to extract more revenue from your customer base. And thata€™s good news because it shows that those people have taken the first step toward success: recognizing that there is a difference between putting up a website, and having a professional online presence.
Below, youa€™ll find their advice on what matters most to your visitors, some easy changes that get results, and three key areas that will help you build a better website for your small business.
Get helpful small business advice and tips to help you get the most out of your business and your website. But setting up a site that has all of your content in different languages and that’s easy for customers to use can sometimes feel like a tall order.
I’ll also show examples of multilingual Jimdo websites that have that certain je ne sais quoi: they’ve created clear, functional, and beautiful looking websites in multiple languages! To do this successfully, you have to think about how you’ll organize your navigation menus and site plan ahead of time (more on this below).

When you install it on your site, the visitor can click the language he or she wants, and voila, the text is translated—but since it’s done by a computer the translation is usually pretty rough. With this technique, you’re relying mostly on your secondary and tertiary navigation levels, since your primary navigation level is used to split the languages.
To see all templates with dropdowns, check out our Template Filter and choose Dropdown under “Menus”. The three languages are in the top menu, and the subpages for each language appear in a vertical menu on the left. Visually, your eye starts on the left with the orange logo and then naturally moves to the right side of the page, where you see the orange and grey tabs to switch languages. Then, they used the Style Editor to make their navigation bar right-aligned and to change the menu colors. Like our previous examples, the Station Skate website has used their primary navigation to split into languages—English and Spanish.
Secondly, you don’t have to deal with balancing a lot of language content in one navigation menu — each language gets a website entirely to itself. It also might be the best option if your different languages have cultural differences as well that might require different photos and a different user experience.
In this technique, you can actually hide your entire navigation from the homepage and just present people with two (or more) options for what language they want.
In her previous work, she edited for organizations covering the environment, cities, and sustainable business.
I can?t publish my site in different languages and do the purchase in one language (for example: english). If youa€™re like most business owners, you want to give your company as much exposure as possible. With that in mind, let us show you how to build a website thata€™s easy to discover in search engines. Add text-based links between pages to make it simple and easy to go from one page to another.
Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Thata€™s why you need to name URL paths using easy to understand language that spells out the content precisely. Separate words with hyphens to make the words in the phrase clear to users and search engines. This is more about getting links from reputable websites than it is linking to other sites. If you are just beginning to build your website, Webs offers easy site-building tools and even a helpful SEO Booster to get you off on the right foot. He leads the organic search strategy and execution for both Webs and Pagemodo, with an emphasis on data-driven optimization that balances proven SEO tactics with emerging search trends. So far, supplying guest post articles has worked well for me and entering contests where the winners are announced on a website. There are lots of technologies, frameworks, tutorials out there which will help you build an awesome website for your business or for your personal use.
Created for the non-technical user, these tools provide out-of-the-box templates that let you point and click your way to a new website.
Many companies that sell domain names also offer website builder services, or you can connect your already-registered domain name to the tool you select. If you don’t have a professional looking website, then you are going to limit your business’ potential and miss out on customers.Until recently if often cost several thousand dollars to get a professional to build your site.
So much so that, according to one study, nearly 25 percent of small businesses still do not have a website. For musicians, that might mean music downloads; for restaurants it could mean menus and product photos. Raffi says that small businesses owners can opt for multiple formats up front or add them later, whichever approach works best for their situation. Google and other search engines rank mobile-friendly sites more favorably, making a mobile-friendly site increasingly important. She has covered technology issues for publications in other industries, from foodservice to insurance, and she also writes a recurring column in Integrated Systems Contractor magazine.
There are now scores of do-it-yourself website building tools available, many of which allow you to use their service for free. Last month, in fact, it was announced that WordPress now hosts over 50 million websites, from small businesses to prominent high-traffic blogs, such as TechCrunch, TED, CNN & the NFL. For those who want an even more customized look for your site, it’s not too hard to find a solution. With more than 10 years of experience under our belt, we know what it takes to build a thriving local pet waste removal business, and one of the greatest components is a strong focus on Marketing. If this promotion is of interest to you, we suggest either getting in touch with us about the DoodyCalls franchise opportunity soon or keeping a close eye on this blog for news and updates.
Expanding the scope of your operation can also help you attract new clients that you would not have acquired otherwise. The devil is in the details, as they say, and youa€™d be surprised how many people forget them. Plus, you get zero benefit from search engines because your content doesn’t actually exist in multiple languages; it’s just temporarily changed by Google. Here they’ve used their navigation and the Rome template’s dropdown menu to create a really clear multilingual online store.
Users can see the entire menu for their language right away when they click on the correct language. Therefore, you need to keep your navigation simple —you can’t depend on a ton of subpages that go down to a fourth or fifth level.
The gray and orange color choices do a good job of looking like tabs and making it clear to people which language they are on. When she's not adding serial commas, you can find her camping with her husband, cooking, and reading New Scientist. Think of the Internet as a subway system with millions of stops connected through numerous pathways. Increase the chances users click through to your site by including the words and phrases they search for in your URL. In our subway system analogy, your site is a new stop a search engine hasna€™t encountered yet. Some need to be high authority Page Rank sites and some need to be lower level but still relevant and current. As I said earlier, there are lots of tutorials out there on the internet to build a website, then why am I writing another one?, a website-creation platform, gives entrepreneurs the power to build beautiful websites quickly and easily. But small business owners who choose to build with aren't the only ones presented with a great mobile experience.
It all adds up to an online presence that gives customers the experience they expect without taking a lot of time. We use WordPress for all of our blogs and local franchise websites, including this one you’re reading now. So to help you make sure that your website is doing your small business justice, wea€™ve created anA infographic based on insights from the experts right here at Webs. In the end, that’s a good thing, because webpages with simpler navigation structures are much easier to follow.
Increase your odds of search engine discovery by getting links from sites search engines frequent regularly. Directory additions are okay still, but you always wind up haiving to pay $25-$75 for one-time inclusion fees to get your listing added.
Answer is simple, this article is not about how to code a website, but it is about how to deploy and run a website so that other people can see it.
Keep in mind the features offered in premium packages, as you may need to use them as your needs grow with your business.
Using the Weebly Website Builder, our #1 rated small business website builder (you can read why here), you can do just that! In this Web-connected world, it's hard to imagine that those small businesses will remain in business much longer. organizes those existing assets into either a website or an app, incorporating elements such as your company's colors and logo along the way. The result: prospective customers are less likely to find you when they search for businesses like yours.
You could make a note about that in your second language, but unfortunately, that’s the best solution we can offer at this time. I am assuming that you have already coded your website and tested it on your local system and you are ready to get live as soon as possible.
Most free website builders are great tools if you want to start with a few simple pages, but also offer the option to upgrade to a more premium package for additional features and functionality as you scale your website. Not all tools are created equal, and selecting the right builder for your website will save you time and frustration down the line.

While the prospect may feel overwhelming at first, but makes the process simple to understand and fast to complete.
In order for search engines to understand a complete map of the Internet, they crawl links from document to document. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. It is cheap (sometimes even free), easy-to-use, has plenty of features, has good customer service, and has a solid online store option. Make sure users can easily click links to each page and then back again to the page where they originated. Many small business owners avoid getting a website because they think that it has to be super sophisticated, time consuming, and expensive.
Any individual, business or organization planning to have an Internet presence should invest in a domain name.
But in reality, all most small business owners need is a simple 4-5 page website that provides contact info, tells customers who you are, explains your product or service offering, and has some reviews or testimonials.
Having your own domain name, website and email addresses will give you and your business a more professional look.
After you click the “Sign up Free” button, you will be taken to a page that asks you whether you want a site, blog, or store.If you are going to be using your Weebly website solely for blogging or selling product, you can pick one of those two options. It is basically called hosting and again there are a hell lot of ways to host a website and equal numbers of providers who offer such services.
Now shared hosting might give you less whereas VPS will give you more for more charge of course. The categories are just a guide Weebly uses to help decide which themes they will present to you in the next step.
Step 2: Pick a Theme The next decision, is figuring out what kind of theme you want to use.
When you change a theme, all of your info you have created is automatically imported into the new theme, so you don’t lose anything.
We have also seen 600+ online visitors at any point of time and that’s really a very great deal.
If you want as little work as possible, pick a theme that is already set up for your industry.
For example, if your main goal is to get leads using an action button, then a theme like this would be ideal. Instead of having a variety of places to click, it just provides one option, “Plan Your Adventure,” and makes that the central focus.If you are looking for more of an informational site, then you probably want a theme like this. It has clear tabs at the top where your visitors can navigate to various parts of your Weebly website to learn more about your business. It also has a several links to other pages on the site as you scroll down the homepage, which will help visitors to click around and see what you are about. When you have decided on a theme, just go down to the bottom right hand corner and click on the “choose” button. How To Choose?26 Apr, 2016 Driverless Trucks: 400 percent Price-Performance Gain In Transportation Future26 Apr, 2016 How to Download Torrents Online Using IDM? Buy one through a third-party provider and connect it – We do all of our hosting through GoDaddy. Check out our “Choosing a domain name” article for more info.Keep in mind, if you end up using your own custom domain, you will have to purchase a Weebly website premium plan. Step 4: Build Your Weebly Website Once you have picked your domain name, you will be taken to the Weebly website builder screen, which is where you will actually do all the major constructing of your website. This middle area of the builder is basically an editable preview of what your site will actually look like.Adding and Editing Pages When you first start, you will probably only have several active pages. To add, delete, or edit your page settings, just click on the “Pages” tab at the top of your Weebly website builder screen, as shown by the small red arrow. To add a page, simply click on the white + sign near the top left of the page (as shown by the topmost red arrow).
If you want to edit or delete an existing page, click on the small folder icon next to the page title, as shown by the lower arrow. You can change page order simply by dragging each page title above or below the other titles. That designates which of your pages is the “Homepage,” the first page visitors will see on your Weebly website (at least in most cases). To do that, you simply create a page like normal, rearrange it so that the page is under whatever main page you want it to be related to, and then drag it to the right. The subpages will appear whenever the related main page is hovered over by a visitors mouse.
In the picture below, you only see the “Home” and Contact” pages in the main bar, but if you hover over the main page (as I did when the screenshot was taken), then the “About” page will appear in a drop-down tab.
The last thing to mention here, is that you can edit the settings on each page by clicking on the little folder icon mentioned earlier. You can decide whether to hide the page in navigation, change the style of your overall page layout (landing, splash, title, etc), and edit advanced settings as well (page description, meta keywords, etc). Changing or Editing Text With the Weebly Website BuilderChanging or editing text in the Weebly website builder is as easy as clicking on the text box or title you want to edit.
If you are just starting out and have not entered any text yet, then the area will just go blank when you click on it and a text  setting bar will pop-up (as seen below).
If you are changing text you have already inputted, then you will have to delete it before you add new. Once you have entered your text, you simply click out of the window and the button should reflect your change. Adding or Changing an Image First off, let’s say you just want to take an image that is already in a theme and just change it to one specific to your business.
Simply scroll over the image with your cursor and an orange “Edit image” button will appear. If you are selecting an image that is part of a theme’s page background, as is the case here, then you will get the window below as a popup.
Then you will get this screen, which will either allow you to pick an image from your computer hard drive to add or you can also drag-and-drop a photo here from your desktop. In most cases, you will just pick on the “Upload a Photo from your computer” button, find your photo on your computer, and then double click on it.
Then, it will show you what the photo will look like on the page and then you’ll need to click “Save” at the top right to make it official.
Step 5: Explore Additional Elements and Options The Weebly website builder gives you lots of different element options. The problem, is that going over each one individually is well beyond the scope of this article. But, if you are having trouble figuring them out, Weebly has great tutorials for all of these actions that can be found at the their Help Center. The tutorials are very similar to this article, detailing what you need to do and then showing a screenshot of what that looks like. Step 6: Publish Your Weebly Website Once you are finished with all your initial editing, it is time to publish your Weebly website. Remember, you can make changes to it at any time simply by going into the Weebly website builder, so it is not like you have to have it absolutely perfect before you go live. To publish your Weebly website, simply click on the orange “PUBLISH” button at the top right hand of your editor. As long as you are using the free version, it will show you the domain option window again like it did early on in the process.
The last thing you will have to do, is put in a code to verify you are a human, and then hit the orange “Ok, Publish my Site!” button.
Step 7: Decide What Kind of Plan You Want To Have Moving Forward The free plan may be more than enough for your small business. But, if you want more functionality or an online store, you will have to pay for a premium plan.
With this guide, you can have a professional looking Weebly website up and running in 60 minutes or less, without spending a penny.
And, if along the way you decide you want to upgrade, you can do that at any time, making Weebly a great option to scale with your business as well. It’s an example of a trial homepage and site I created for my small business, Rueger Pottery, in under an hour.
If I can do it, you can too!If you want and easy, inexpensive, and professional option for building your own website, we recommend using Weebly. When not helping other small business owners Jason is busy running his own small business, Rueger Pottery, where he specializes in handmade, functional ware that he hopes will lead those who use it to find some meaning and beauty in the everyday moments of life.

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how to build a website for a small business

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