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We get into set patterns and quickly find ourselves attached to anything we regularly interact with – whether it is a favourite mug or indeed a website.
Limit menu choices to what is most essential and ensure users can find all information in three clicks or less. According to web analytics firm, KissMetrics, 40 percent of consumers will abandon a website that takes more than three seconds to load and a one second delay in page response can result in a seven percent reduction in conversions. And although website owners, including the BBC, often ask for feedback while a new site is in the beta testing phase, rarely does it amount to much change.

If that’s not reason enough to speed things up, consider this: A slow load time can also hurt your search engine rankings. According to the latest research from Google’s mobile playbook, 57% of people won’t recommend a company with a sub-par mobile site and 40% will visit a competitor’s site after a bad mobile experience. Whether you design individual mobile and tablet websites or experiment with responsive web design (a newer design method that automatically expands or contracts your site to fit any screen size), ensuring this growing consumer base can easily access and use your website on the go is essential.4) Don’t Rest Until You TestThe old adage, “if something can go wrong, it will” definitely applies when it comes to building a website, which is why pre-launch testing is so important.
What does this entail? Before your website goes live, make sure it is compatible with major browsers and hardware. Check that all links are working, set up necessary 301 redirects (a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location), and ensure people with disabilities can access it by meeting government accessibility requirements called 508 compliance standards.
To ensure users always know where they are on your site and how to find what they’re looking for, place clear headings on every page and make sure the hierarchy of those headings is easy to understand.

Also, use bold or large font to make the site navigation stand out, and keep it consistent throughout the site to ensure that users can see the path they took to get where they are and easily retrace their steps.
Lastly, no site is complete without a Home button and a link to a sitemap on each and every page.6) Don’t Reinvent The WheelWhen it comes to using the web, people like familiarity, which means that it’s important to follow basic website conventions.

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how to make website homepage google chrome

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