How to start building a website with dreamweaver,woodworking clock plans clock kits wholesale,garden shed with wooden floor - Review

Considering the rationality of creating a website is important, but it is even more important to have a clear plan for the website designing before that. Answering some basic questions and refining them into a plan is an important process in understanding the web-site’s objectives and requirements.
After brainstorming on the basic aims of your website, you have to understand the overall organization of the website.
Usability of your website has to be kept under constant consideration as part of your planning. Wireframes are fundamental line drawings that allow you and your client to focus on the layout of the website. If you are ever wondering on how to get started, you can try a sheet of paper and a pen or simply sign up for Creately and create your sitemap in the Cloud with collaboration built in.
While creating a website an user should kept in mind that the website must be user friendly and responsive. Notify me of replies to my commentThis blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 9 approved comments. I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. Successful web businesses have long understood these metrics as they have such an easy way to measure them. To compute the Lifetime Value of a Customer, LTV, you would look at the Gross Margin that you would expect to make from that customer over the lifetime of your relationship. It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers.
Another reason for stressing the point using diagrams is that many entrepreneurs have realized that since the web provides some amazing new ways to acquire customers at low cost, several new businesses have become possible. To be an entrepreneur requires great optimism, and a very strong belief in how much customers will love your product.
A common scenario is an entrepreneur that has dreamt up a cool new service that they can offer via the web. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For example, if you are using Google Ad Words to drive traffic to your site, take a look at the following interactive spreadsheet. One of the more interesting things that this model shows is how rapidly cost of customer acquisition climbs If your leads require human touch to convert them, (compare cell B23 with cell B22.) This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. This shows is that it is not unusual for the cost of acquiring a customer to be as high as $100,000.
My advice to entrepreneurs working on a new business plan is to build a model similar to those above to estimate the cost of customer acquisition. Aim to recover your CAC in < 12 months, otherwise your business will require too much capital to grow.
In the early days of the business, you will not be able to accurately predict your conversion rates, and the viability of your entire business may depend on this. The good news is that if you can monetize your customers at a higher rate than the cost to acquire them, you probably have a great business on your hands.
Because a number of smart entrepreneurs realized the importance of lowering CAC, they created new business models such as Open Source, SaaS, Freemium, etc. These new business models focused heavily on how buying behavior has changed because of the power of the web. Use of a free product or service to attract web visitors, and aim for a viral spread as they tell their friends. Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.
Metrics on all aspects of the customer acquisition process to find out what can be improved. The way in which these techniques can work together with other techniques to drive up monetization (e.g. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site. If your customers are going to compare you to the competition as part of their process, consider doing this for them, with a section of your site that has a comparison matrix with appropriate check marks. If you have a light touch sales model, consider setting yourself the goal of a “Touchless Conversion”, i.e. If you are currently using a field sales organization that sells direct, look at whether it is possible to sign up OEM deals with strategic partners to leverage their customer base and distribution power.
Consider converting to a channel sales model at some stage in the lifecycle of the business. Another option is to evaluate whether you can move from field sales to inside sales people. If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition. It is also important to ask yourself the question: can my business realistically expect to acquire customers for considerably less than the amount that I can monetize them? Once you have completed the product, you will want to familiarize yourself with all the latest techniques involved in the low cost sales model, or Sales 2.0.
From a funding standpoint, it is useful to know that your ability to raise capital will dramatically improve as soon as you have proven that you have a viable business model. Once you have proven out the business model, hit the accelerator pedal, and invest as much as you can afford.
If you found this blog post useful, I highly recommend reading the following post which adds a lot of additional thinking around this topic: How Sales Complexity impacts your Startup’s Viability.
Hi Brad, you would take your annual subscription value and divide it by your annual churn rate. You might want to do a separate LTV calculation for each of your two customer types, so you can better understand your business. For example, a business with three subscription levels may have different costs to acquire a customer for subscription A vs subscription B vs subscription C. I see potential value in doing this as it could surface helpful information when considering new subscription levels or modifying existing ones (ie. It's possible to modify a personal budget spreadsheet to apply to a business, but if you are using our Income Statement Template, you'll want to use the business budget spreadsheet so that you can create a budget that is parallel to your income statement. For those who are just starting a business, or thinking of starting a business, you might be interested in the free Business Start Up Costs template. This spreadsheet contains two sample business budgets designed for companies providing services or selling products. Service Providers: The Services worksheet is a simple business budget that separates income and business expenses into categories that closely match those used in an income statement.
Retailers, Manufacturers, Publishers: The Goods worksheet includes the categories in the Services worksheet, but also has a Cost of Goods Sold section for recording inventory and purchases and calculating Gross Profit. This worksheet is a variant of the above business budget, with sales and business expenses broken down by month.
This version allows you to perform a detailed analysis of your business expenses and cost of goods sold (COGS) if you are selling multiple products.
If you add or move categories around, make sure to double-check the calculations, especially the SUM() formulas that calculate the totals and subtotals, to make sure that the right cells are summed.
The costs associated with producing and purchasing goods are variable costs that increase or decrease with the volume of production and sales, such as wages for direct labor required to produce the goods, packaging, inventory purchases, shipping, and commissions. A separate section under business expenses calculates the Net Income Before Taxes by subtracting the Total Expenses from Total Income. One of the reasons for budgeting is of course to help you determine whether you will be able to afford upgrades, new construction, asset purchases, etc.
Disclaimer: This spreadsheet and the information on this page is for illustrative and educational purposes only.


This Cost Estimate and Scheduling spreadsheet provides a lightweight method for learning to estimate time to complete a web design project, and calculating cost for completion. The purpose of the document is to teach you to get acquainted with spreadsheets as tools for cost estimation, with the hopes that you will learn to use and modify it to suit your needs.
The spreadsheet calculates time to complete each task based on an estimated low and high number of hours for each task in each phase of work, and calculating the mean or average of those values.
When a starting date is entered for a task, an estimation of finishing date is calculated based on your value for the number of hours per day you can devote to the project which you enter at the bottom of the spreadsheet, and subtracting any holidays you specify (also at the bottom). Cost is calculated by taking the mean hours for a task and multiplying by the rate of pay you select. No matter what kind of business you intend on owning, it is a good idea to estimate your business startup expenses prior to jumping in. This Excel workbook will help you put together an estimate of costs and funding required to start your business.
As you add your own costs or expense categories, the template will help you understand whether you have adequate funding. As you get your business going, you may want to consider using a more detailed business budget and other financial statements. Starting a restaurant can be expensive because of the specialized equipment and facilities that are required.
The nice thing about a home based business is that you can forgo many of the typical expenses of a startup. A web based business may be one of the least expensive businesses to start, especially if you can do the web development work yourself.
Our Business Start up Cost Template will also help you if you are looking for a start up franchise opportunity or looking for franchises for sale. Start by listing the sources of funding that you believe will be available to you in the Estimated column.
After all your funding sources have been outlined, start putting in the estimated fixed costs. Two key parts to the fixed costs are the Working Capital and a Reserve for Contingencies – these can be significant.
Be sure to include enough Working Capital to fund your normal business operations as you grow. As a time window is provided and all the sources and costs are identified, the spreadsheet will calculate whether you have a surplus or deficit in funding.
The excitement of starting the business can cause entrepreneurs to spend more than they planned. Business Startup Costs are only part of the financials that any new business owner should put together. Below are a number of great references that can help provide you with more information and direction on starting your own business. Small Business Loans and Grants at sba.gov - Information and assistance on understanding the various Business Startup Loans and Start up Business Grants available to small businesses. Starting and Managing a Business at sba.gov - Helpful information from the SBA on starting and managing a business.
Writing a Business Plan at sba.gov - SBA information about how to put a solid business startup plan together. Great List of State Government Websites at irs.gov – A great list of very useful state government business links, listed by state.
Online and face-to-face Mentoring at SCORE - SCORE,a non-profit organization, partners with the SBA to educate entrepreneurs and help small businesses. Minority Business Development Agency at mbda.gov- Tools, information and help for those starting Minority Owned Businesses.
Small Business and the FDA at fda.gov - Great information for those who are launching business under the purview of the FDA. This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with PM Easy solution from ConceptDraw Solution Park.
This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with PM Personal Time Management solution from ConceptDraw Solution Park.
Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License.
Hope you liked this post, if you got anything else to add, please write to us or leave a comment below. When she’s not working on marketing strategies for web start-ups, she paints and loves to create designs for printed textiles. Always use standard system fonts for all HTML text, or embed a font using CSS or other technology. Gross Margin should take into consideration any support, installation, and servicing costs. The goal is give the reader a sense of the balancing act required to create a profitable business.
The only thing that you have to consider is can you monetize your customers at a higher level than the cost to acquire them.
Unfortunately this same attribute can also lead entrepreneurs to believe that customers will beat a path to their door to purchase the product. As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. When it does happen, the associated businesses are usually extremely attractive, provided they have a way to monetize their customers. This example shows a cost per click of 50 cents, and the resulting website visitors converting to a trial at the rate of 5%. I have seen this cost vary from around $400 to $5,000 per customer acquired, depending on the level of touch needed.
So I recommend building an execution plan that focuses on finding out what these numbers will be as soon as possible in the lifecycle of the business. Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network.
In particular, the best practices include using Inbound Marketing to build traffic, instead of paying for traffic with search ads. Examples of free products include Open Source software, services like HubSpot’s Website Grader, free versions of a SaaS service that have limited, but still valuable, feature sets, etc. Web traffic can be easily split so that parts are fed to different landing pages with different offers, and the resulting conversion rates measured. Some products are easily understood, while others may require a careful walk-through by a sales person.
The high salaries and commissions for sales people, sales engineers, travel costs, and office costs add up to an extraordinarily high figure. What generally works best here is allowing the OEM to sell only a base layer of your product with co-branding.
Many times this requires that you “prime-the-pump”, as most resellers won’t sell a product until they see clear customer demand. Insides sales people are not only less expensive in direct salary costs, but also in travel costs.
The earlier you work on this the better, as many of the best techniques require you to build your product differently. You’ll want to grow the business as fast as possible before a competitor realizes what you have done, and tries to steal your market! Given that your costs there are substantial, you might consider looking at the CAC for New Customers separately to the CAC for Expansion Revenue. However, I’ve struggled with a valid way to attribute some acquisition costs to a specific subscription levels. A business budget helps you decide whether you can grow your business, give yourself a raise, purchase additional inventory and assets, and whether you may be able to avoid bankruptcy.
A startup cost analysis is an important part of a good business plan and can help you get things off the ground before you begin using a more detailed business budget. The categories are fairly comprehensive, but it is also easy to add, remove, and modify the categories.


This is helpful for budgeting quarterly expenses and other business expenses that occur at specific times of the year. Columns are also included for calculating the Percentage of Total Sales for each product and the various expenses.
Conditional formatting is used to highlight the Difference red if income is less than the budget amount or if business expenses are more than the budget. If you want to perform a more detailed analysis for multiple products, you can insert additional rows and separate the sales and costs according to product, or you can use the bonus spreadsheet that is designed for performing a detailed analysis for multiple products. This helps you make a simple estimate of the income taxes, assuming all the Expenses are tax deductible. However, this budget spreadsheet is mainly for comparing your operating income and expenses to make sure that in your normal business activities you are earning more than you are spending. The intended audience is individual freelancers or contractors who need to prepare proposals for potential clients. Please note that this is only meant to be learning a tool and must be customized to be useful to you.
By electing to use this spreadsheet, the user acknowledges that any errors are the sole responsibility of the user, due to data entry, formula creation, calculation, or any use of this spreadsheet on the user's part. An entrepreneur is usually required to put these costs together as part of a business plan, loan or grant application. It is pre-populated with expense categories common to many small businesses and home-based businesses, so it can be very useful in helping you identify all of your start up costs, including many you may not have considered. Once you have your funding secured and you pull the trigger, use the worksheet to track your actual expenditures to help you keep your costs under control. This free template also includes a customized start up cost sheet with many cost categories specific to owning and operating a restaurant. Continue reading below for some help with costs specific to these types of businesses as well as links to other helpful resources.
Luckily, there are usually leasing options available for the expensive items and many landlords will work with you on leasehold improvements. This requires doing detailed research by calling suppliers and providers, searching the internet and listing any and all costs that may be applicable. Any startup is advised to have a Contingency Fund as there are always last minute surprise costs and fees. Remember that there can be a significant amount of time between when a sale is made and when you actually receive payment.
In order to have a clear picture of actual cash required, it is important to estimate your monthly operating costs as well as how many months it will take you to move from the red to the black. If you have a deficit, then you will need to figure out if there are ways to scale back your costs or look for additional funding. We do not guarantee the results or the applicability to your unique situation or business plan.
ConceptDraw PRO provides export of vector graphic multipage documents into multiple file formats: vector graphics (SVG, EMF, EPS), bitmap graphics (PNG, JPEG, GIF, BMP, TIFF), web documents (HTML, PDF), PowerPoint presentations (PPT), Adobe Flash (SWF). Not taking enough time to plan and jumping straight to website development is one of the biggest mistakes you can make when designing a new website. You can get a pictorial representation of your website architecture by sketching out a sitemap as it helps in creating coherent navigation paths for users to follow through the website.
You should make sure the navigation between pages is clear, and it does not confuse the visitor about what to do next. Wireframes show you how your website will look and feel so you can identify the functionality of the website even before engaging in development.
However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers. Hopefully the value will become more obvious with the third version of the diagram that shows the different factors that affect the balance. This frequently causes them to grossly underestimate the cost it will take to acquire customers. What shocks and surprises many first time entrepreneurs is just how high the numbers are for CAC using these kinds of techniques. Good numbers will enable you to raise funding easily, and bad numbers may indicate that this is not a viable business. For more on this topic, please refer to the Building a Sales and Marketing Machine part of this web site. And this is before you factor in the failure rate (the percentage of sales people hired that don’t become productive).
Channel sales models usually only work when the company commits to them fully, and passes all orders through the channel, so be prepared for the loss of margin this will represent to your current order flow. Other advantages of inside sales people is that they are far more efficient due to remaining in one location, and can contact more people in a typical workday. Given that it can be hard to exactly allocate expenses, I would recommend using your judgment and coming up a best guess as to how to allocated the expenses. A careful study of these costs can help you determine pricing for your products, which products are more profitable, etc.
If you have any taxable expenses make sure to subtract those values from the Net Income Before Taxes before estimating your income tax budget.
You would typically look at your Net Income to determine whether you will be able to expand your business, make large asset purchases, etc.
Estimates are rolled up to show the sum of hours and estimated completion date for all tasks in a phase. The range should be based on your own knowledge of how long it takes to complete each task. You will need to calculate your formulas to the appropriate rate of pay in the Cost column. The sheet and its formulas are not protected, so you may want to configure your phases and tasks, rates and rate assignments, as well as holidays.
As you collect funds and begin to spend money, record the Actual amounts next to the Estimated numbers. It shows the logical hierarchy (including primary navigation through to the secondary or sub-navigation) of the different pages within your website. With a clear website architecture map in place, you can logically understand and consider how your users will navigate through the site, then tailor content to them. What the sheet shows is that each customer is costing you $100 in just lead generation expense. Once others started to see the success these companies were having, they started copying the techniques. With certain complex products, this will need an on-site installation by a sales engineer, which sends costs through the roof. Owning the customer base is an important way to control your own destiny, and will also earn your company a higher valuation. At a minimum, look at combining inside sales with field sales to improve the efficiency of field sales people. There is a lot that you can learn about which of these products is most profitable, which need work to make them more profitable, etc. Those numbers are then rolled up to show the sum of hours, cost, and completion date for all of the phases.
For many consumer facing web sites, it can be hard to get the consumer to pay more than $100 for the service. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. To better know that number, you may want to work outside the spreadsheet to break each task into sub-tasks that can be estimated in hours.



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