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While the public may be enjoying Storage Wars, response to the show from storage facility operators has been mixed to negative.
Anyone involved in the storage industry has probably encountered this when they mention their line of work.
Rather than responding to these questions with a diatribe about the annoyances of the show to the storage industry, however, Robert turns the conversation around to positively promote his own storage facility. “It allows me to say yes, but also to tell them that we allow a lot of small businesses a way to store their stuff and offer a variety of other services,” he said. Most people perceive self-storage facilities based off what they see on Storage Wars, but auctions are a small part of the storage industry. The next time someone mentions Storage Wars, take that as an opportunity to talk about what else your storage facility does.
Strangely enough, Storage Wars can also aid in the problem of unreachable delinquent tenants. If you’re worried about delinquent tenants, bringing Storage Wars into the conversation may help make the consequences of unpaid rent more urgent and real. It’s also valuable to familiarize yourself with websites like Pinterest and Tumblr, where a huge percentage of users are interested in neat collectibles, various knick-knacks, and quirky DIY projects. Again, if you feel you will not be overwhelmed by bigger crowds, harness the excitement and interest generated by shows like Storage Wars and Auction Hunters.
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The information contained herein has been obtained from third parties and we cannot guarantee the accuracy or completeness of the information. Fortress-Secure Mini-Storage will be conducting a self-storage lien sale auction at its Arroyo Grande and Santa Maria locations on April 29, 2014. Todd Plastino, the managing general partner of Fortress-Secure Mini-Storage, invites all members of the public to attend. Fortress-Secure Mini-Storage has two locations: 2175 Willow Road, Arroyo Grande, CA 93420 and 1281 Furukawa Way, Santa Maria, CA 93458.
Gina Plastino manages the Arroyo Grande storage facility, and she can be reached at 805-489-0500. Todd Moore manages the Santa Maria storage facility, and he can be reached at 805-922-7000. Founded by industry veterans Lance Watkins of Storage Outlet and Barry Hoeven of Kure It, Charity Storage is a nonprofit organization that uses self-storage auctions as a platform to raise money for charities. Charity Storage has an economical business model that takes advantage of the self-storage industry’s existing infrastructure.


Auction attendees bidding on the Charity Units tend to bid high, as they know the proceeds go to charities. A Charity Unit went for $700 earlier this month at Dollar Self Storage in Corona, CA, and the facility chose to donate their 60% of funds to The Young Americans, a national nonprofit performing arts organization. Our self-storage blog is excited to see so many facilities using their vacant units to raise money for charity and give back to their communities. The manager needs to be in charge of the auction, not working on something else, said Paul Maglio, president and owner of Storage Auction Solutions in Middleton, MA. A professional auctioneer can bring in $1,000, compared with the $50 a self-storage operator doing his own auction might make, Maglio said.
Beware of getting too close to buyers who buddy up to you to unearth details about what’s inside the units. Maglio recommends placing security tabs on units with locks that were cut before the auction.
Several dealers can agree among themselves to not bid against one of the dealers, who then buys the unit for next to nothing. As long as you advertise it well and run things correctly, you should be able to do the auction on your own. Because the shows are staged to make the odds of striking gold look high, overeager first-timers end up crowding real-life auctions and may very well overwhelm small operators. This week, we’ll be looking at how Storage Wars can help promote your auctions and facilities, so you can use storage auction shows for good.
Channel the interest and enthusiasm for Storage Wars as a segue to educate and endorse your services. Since the show aired, Robert told me response levels have greatly improved for his facilities. Also consider using social media and web marketing to reach out to people who may not regularly attend your auctions. Create a Pinterest board with cool items found at previous auctions, or simply use it to collect images of antique finds that get local viewers excited and inspired enough to check your auction out in the future. This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management. Charity Storage launched its beta site in February, and already has 200 self-storage facilities on board. Storage facilities are signing up, and auctions enable a broad distribution of charitable funds— 10% of net proceeds go to the Self Storage Association Scholarship program, 30% go to Kure It Cancer Research, and the remaining 60% goes to a charity of the storage facility’s own choice. Facilities can choose from the nonprofits on Charity Storage’s list, or they can donate to a local organization. It’s always good to hear of auctions and self storage owners giving back to the community.


Auctions take time you’d rather spend renting units and, when it’s over, you’ll probably get yelled at by someone whose stuff got sold.
You don’t want to tell customers to call back because you’re “busy doing an auction,” he said. DIY auctioneers also tend to make up rules as they go because they feel like they own the stuff in the unit. Attendees hoping to score big end up driving bids to unreasonable levels and forcing regular auction attendees away. There’s no doubt that the incredible presence of storage auctions in pop culture has increased the public’s awareness of storage facilities in general. When you arrive at the facility you sign your name on our bidder list, and you are issued a bidder number. Much like donating to Goodwill, contributors receive a tax-deductible receipt for their donations. Give a half-month’s free rent to winning buyers who can’t clear out their unit in the required time. Also, if tenants show up to pay at the last minute, they know that no one has rifled through their things. Tenants who didn’t respond to late-payment notices eventually will show up angry and frustrated. All of a sudden, your previously calm self-storage facility has become the new hotspot for curious and fervent fanboys aspiring to be as casually successful as Barry Weiss. Once the auction has concluded, the buyer pays for the storage unit, and the items inside are theirs to keep. Bidders and dealers have to store their stuff, too, and 90 percent of them rent storage units, Maglio said.
Make it sound interesting, fun, and exciting— capitalize on the idea of hidden treasures, interesting antiques and unique knick-knacks.



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