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Are you worried that it’s not responsive, lacks consistency, isn’t engaging or doesn’t provide a unified message across the entire website? We’re talking about how to make sure your website is your business’s best marketing tool by following six key design marketing principles.
Your website and mobile versions must align and provide the user with a smooth transition on both platforms. If your website and mobile versions look different, it’s time for a change — to a responsive website. Improve overall website speed (which means visitors won’t have to wait long to load the site).
SEO means search-engine optimization — or making your website “readable” by search engines. If you’re designing your website or having a professional redesign it, make sure it has basic on-page SEO to ensure that you can rank on searches. A user is browsing your website, sees an amazing article or page that is relevant to her, and wants to share it. You’ve just missed out on an opportunity to convert a lead, engage your audience and — not to mention — left the visitor with a poor user experience.
It’s your one chance to impress, instill trust, make them feel welcome, and sell them on your services. You need a consistent, appealing design that supports your content to accomplish these goals. Create clear navigation structures and calls-to-action to keep users flowing effortlessly through the site’s pages. Overuse Flash and functionality that isn’t directly related to the user experience and message. A blog can be a primary traffic driver to your website if you’re populating it with relevant, informative, useful content for your users. When a first-time visitor arrives at your website, content is defaulted and is considered not-targeted. When that visitor returns, however, has filled out a form or is a customer of yours, the content becomes personalized based on his interests, industry or automation behavior.
If your company’s sales are lacking and you’re wondering what’s wrong — it may be time to look at your website’s design. Tagged with: how to market your website How Your Website Can Be Your Best Salesperson Increase User Experience Is your website your best sales person? Ashley is an avid trend seeker and creative strategist who never ceases to impress clients with her high energy and creative passion. Josh is a marketing nerd who loves helping everyday people generate more sales and results in their business or hobby.
Join over 7,000 business owners who are growing revenue through our digital marketing & design tips. Learn 10 design elements you need to be using to get your users making online purchases in 2016.
Click to Read More : 14 Best Free Online Wireframing , Prototyping and Designing Tools for Mobile and Web Apps! Supported Valid code is more likely to be supported in future versions of browsers and devices. Bear in mind that a technically valid document does not ensure accessibility.
The other side of making sure your website is usable by disabled people is, not surprisingly, usability. 10 Essential Questions to Ask Before Hiring a Web DeveloperYou have a great idea for an online business. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Read through this guide to find out how you can make your website betterIf you want to greatly improve the standard of your website but aren’t sure where to start, or think that any changes are beyond your control then we are here to help. That just means they should have the same experience if they access your website on a desktop or mobile device, for example.
You’ll get good results using the AdWords Keyword Planner tool to employ the traditional keyword-search methodology. Use links to some of your other website pages and scatter them throughout the site to improve user experience and provide site authority. Consumers are social creatures and they want to spread the word about your services, promotions, events, fundraisers, webinars and everything from the moon and back on the internet! It’s a credible, impactful way to demonstrate to visitors your knowledge in the industry and a great way to build trust with your audience. She is Flight Media's lead Creative Director and Designer and enjoys fitness, fashion, social media and a challenge! As much you keep it clean and elegant, that much your visitors want to come and enjoy of what they were searching for. Don’t use multi funky color as it will make your website look cheap and your visitors might not take serious your contents. Make sure , the visitors are able to see the buttons and links to another article or category.
Let them find you easily and make sure your social icons are not in the text but has a specific location like “before the article on the top” or “below the article at the button”.
Accessibility is determined not only by a website’s code but by its design and content, which is why accessibility, standards and usability are so connected. A perfectly valid document whose semantic elements are entirely wrong will impair accessibility. When you get hosting with one of the tagged solutions above, you can be certain of getting the lowest possible price.Buying GuideAre you finding it difficult to understand what type of hosting you need or which provider to go with? Many owners of websites are under the misconception that to get a better website you have to give it a complete, and costly, overhaul. We’ve learned that the right content will capture your audience if it is relevant and interesting to them. I prefer, chose black, white and dark blue as a basic but if your logo has a specific color, then choice is yours. Make sure your visitors won’s get lost or confused while visiting your side and make sure they can easily read the article freely.
Why should I visit and trust thing website?… make sure to satisfy your visitors with these answer OR, better you have to ask yourself a question of Why you are writing this content and for what reason? Or if you need to write long post, then suggest you to insert some photos on mid, videos or any quotes to not make the long post as boring post.
Examples are: giving headings an improper structure, using blockquote to indent, and using the summary attribute in tables for layout. This can sometimes be true in fairness but in our opinion just a few clever tweaks here and there can make a huge difference and turn the bland into the beautiful.


And with this nice tool “Social Warfare” finally I will increase my social traffic, thanks for presenting it to me.
There are people who are making a lot mistakes while publishing their blog for the first time, and after they have to adjust a lot more because they read and realize their mistakes. To validate your code, you can use the W3C’s Markup Validation Service and CSS Validation Service. Maybe you are also interested in a time saving tool to share your own articles to social media.
Many developer toolbars, such as the Web Accessibility Toolbar by The Paciello Group, provide shortcuts to these services. Condense the MenuIf you have multiple things listed under your headings on the navigation bar it may well be time for a tidy up. Here are the main things that you must configure first, plan on them first and work smartly. I don’t suggest to copy from Google direct and paste it on your blog, Instead, try to modify and make it look nice.
It’s an easy tool to schedule and post automatically to the various social media, while at the same time it allows you to customize your postings for each network’s requirement. The Three Tiers, and Progressive EnhancementTo implement standards effectively and make a website more accessible, you must first separate content, style (or presentation) and behavior using HTML, CSS and JavaScript. Consistent Layout and StructureTo help users navigate your website quickly and easily, you should provide a consistent layout and structure. The main elements of the page—banner, navigation, sidebar—should appear in the same locations throughout the website. Make Sure Every Page Has a Call to ActionEvery single page on your site should give your visitors something to act upon.
This will also benefit those with cognitive impairments and those who use a screen-reader application (which processes content on the screen and reads it aloud).2. Now you have to make sure the visitor knows its there as chances are they won’t be looking for it. Add Alternative Text to ImagesUnfortunately, as widely known as alternative text is, it is all too often ignored or not implemented correctly. Whether you choose to use hyperlinks or button make sure that wherever it leads them the action is there that you are wanting them to take.3. Make Sure Your Phone Number is on Your HomepageEven in this digital age of instant messaging, emails etc a large amount of people still want to pick up the phone and talk to somebody.
When the image cannot be seen—as would be the case with blind users, search engines, blocked images and broken links—then the “content” of the image is accessed through its alt text. They do not want to trawl around searching for your phone number it needs to be there, right in front of them, where they can see it.4. Business Opening Hours Are a MustOnline stores often don’t think this is necessary but imagine how frustrating it is for a customer waiting hours for a response to a message because they think you are open all hours because you haven’t told them otherwise? Not only does this validate better, but it indicates to assistive technologies that the image does not contain anything meaningful.For some images, such as charts and artwork, longer descriptions are needed.
An obvious example is a glossary: a word would be marked up as the definition term, and its definition would be the definition data.
This doesn’t have to be your full biography just stick to the facts of who you are, why you started your business, the team you work with.
Add some pictures as well for the personal touch and to allow your customers to put a face to the names.6. Big and Bold ImagesThe latest big thing in web design, imagery is getting every more professional and eye catching to attract customers, and its working. Use More Than Color to Convey MeaningMany people have some form of vision impairment, such as color blindness. Get some natural shots of you and your team at work, of the local area, and anything else that will appeal to you target audience.7.
For example, the h1 element might contain the title of the page or website, and an h2 element would denote a heading on that page. Add a Map WidgetDirections are must for everyone if you have a bricks and mortar outlet they need to visit. This not only helps screen-reader users to navigate, but makes the page more readable for sighted users. Instructions like “Select the red button” will not be helpful to people who have trouble distinguishing that color. Instead, make sure that every instruction refers to a specific non-color characteristic of the target, such as its shape (e.g.
This shows your customers that you care about their whole experience from the moment they leave their front door.8. Mobile Friendly Is a MustIf your site fails on any level on a mobile device then you can wave goodbye to literally millions of prospective customers. Smartphone users demand the full experience at their fingertips so spend time making sure you get this right.9. Another solution is to add a shape, such as an octagon, and perhaps a texture to the targeted item. Make Sure Your Branding MatchesYour branding must be consistent through every platform and medium so whether its a store, website, marketing material etc it has to match perfectly. If you are bored one day and start tinkering with your logo remember you then have to change it absolutely everywhere.10.
Color ContrastRelated to the last point, give your design sufficient color contrast, which will help low-vision and color-blind users. Remove the DistractionsMusic blaring at hyper level or splash pages every couple of seconds may seem a great idea to you but we doubt that your customers will feel the same way.
Becoming More SocialEven if you detest it with a passion not having a social media presence these days is akin to commercial suicide.
These ratios are calculated from a formula based on the color luminance of foreground and background colors. 19. Think of this as a way of engaging with your customers and keeping them updated with your latest offers or services, it is definitely a help rather than a hindrance.12. Skip LinksAn anchor link moves the cursor from one area of the page to another, and a “skip” link is a particular type of anchor link. Mark Up Data Tables CorrectlyMake your data tables accessible to all by coding them properly. Include Resources from IndustryYou should be looking to establish yourself as the go to company within your field so by including resources such as white papers, surveys, reports and helpful links you are demonstrating not only your commitment to e the best but also showing your customers that you know what you are talking about.13.
It very helpfully allows keyboard users to jump past large blocks of content and links, notably navigation menus.
Skip links are often placed at the top of pages and point to the main content, so that users don’t have to scroll through the banner and navigation every time they arrive on a new page.


If they leave a negative turn it into a positive by replying to it, apologising, and promising to address the issue. Leave it visible, but if you must hide it, then use CSS to give it a negative margin (or something similar) and then display it when the user focuses on the link.ARIA and HTML5 provide methods of navigation that could make skip links obsolete. If the header is in the top row and targets the cells below, then use the value col (for “column”).
Link ContentBecause some assistive technologies show links on a separate page, the content of textual links is very important.
When you have answered these questions honestly you can then look at how your current website is differing from your goals and work on changing it.15. Hire a ProEven if you have the basic knowledge and think you are capable of making these tweaks yourself your best bet by far is to engage the services of a professional who will know instantly what needs changing just by looking at your site.
It makes a massive difference having somebody on side who will work with you, explain what they are doing and show you exactly what you need doing and why. For more on this technique, visit the Complex Data Tables section over at Web Usability.Also, even though laying out a page or section with a table does not directly affect accessibility, using pure CSS is best. Make Changes to Content ClearBe sure to alert users when content changes dynamically on the page.
ARIA Live Regions is a relatively new technology that handles this task for users of screen reader, and rather easily, too. Be Careful With Title AttributeThe title attribute is handy for adding supplementary information, but it is still only supplementary.
Many screen readers do not recognize the title attribute by default, and most users don’t check for them. Now, About That Flash…According to users of screen reader, Flash is one of most inaccessible technologies on the Web. As we saw in the previous section, we can indicate that a link has an unusual target by using techniques other than the title attribute.9. Adobe has worked hard to make it possible to create accessible Flash content, but frankly speaking, developers rarely take advantage of it in practice.Use Flash sparingly, and make every effort to make the Flash content you do have accessible. If that’s not possible, then provide an alternate way to access the content.The entertaining piece “Assistive Technology Boogie”, by Inclusive Technology, is a great example of accessible Flash. It is accessible by keyboard, it provides captions, and it even has an audio description.22. Provide TranscriptionsGive all audio a textual accompaniment to help users who are deaf or hard of hearing. Transcripts have other benefits, too: they give all users a choice on how to access content. The pro-underline side in this seemingly age-old debate has been gradually losing ground because of a lack of awareness about accessibility and the increasing competition to build the “best” design.With respect to accessibility, the main reason to retain underlining is so that links remain visible to color-blind users. A user might not have audio capability on their device, or their speakers or headphones might be broken. Even I have trouble distinguishing links from plain text when the underlining is removed and the link color does not contrast well. Not to mention, transcripts are great for SEO.There are several methods of marking up a transcript. Removing the underlining in it is fine as long as its function is totally obvious to the user.Also, do not underline plain text that is not hyperlinked. The specification currently suggests using paragraph elements to mark up a conversation.23.
Most fields are already labeled, so it’s just a matter of attaching a label element to the relevant text. Add CaptionsYou should provide timed captions on video and multimedia content for the same reasons you should provide transcriptions.
Give the field a unique id, and refer to the id in the label element with the for attribute. If saying “funny” would be just as effective as saying “jocular,” then stick with the former.
See the HTML labels specification for more.Another useful technique, especially for longer forms, is to set up fieldsets with legends.
And don’t rely solely on automated tools, because many of the things you should be checking are subjective in nature, such as language, tab order and link text.
The best way to test a website is to have an experienced user of assistive technology review it. Do not ask for information that you don’t need.Instructions or information that are not contained in a form-specific element might not be read if an assistive reading device is in forms mode.
For example, an alert that a field is “Required” should be contained inside the form label.11. First you’ll be interviewed, so that they get a feeling for what you want, and when they have a finished product to show they’ll send you a draft.
Some assistive technologies rely on keyboard input or a virtual keyboard rather than a mouse or pointing device. Stick with the standard a element with an href attribute.This might seem obvious, but look around the Web and you’ll come across instances of the wrong code before long. This is the concept behind Plain Ol’ Semantic HTML (POSH) with progressive enhancement (PE) (see section 15 of this article below: “The Three Tiers”).
Lembree is an accomplished Web developer who has worked for a variety of companies, including Ford, Google, Disney and RIM. He has presented at several conferences, including Accessing Higher Ground, INDATA Assistive Technology Conference and the 25th Annual International Technology & Persons With Disabilities Conference.
Never remove the default link outline in CSS—a{outline:0}—unless you replace its functionality.
Tab through its website and you’ll get lost very quickly; you get no visual cue of the link you are focused on. By contrast, Accessible Twitter retains the default outline and adds a distinct focus effect, even on form fields and buttons.13. Add ARIA Landmark RolesAccessible Rich Internet Applications (ARIA) is a relatively new W3C specification that provides a method for making modern applications accessible to assistive technologies. These are special attributes that describe sections of the page, such as content, navigation and search. This gives users of screen readers a great way to navigate (although ARIA is not fully supported in some screen reader-browser combinations).



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